She Awoke from a Coma and Became a High Caliber Cannabis Edibles Maven

Alison Ettel

Interview with Alison Ettel is the co-founder of
What you will discover in this interview:

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Key Takeaways:

[1:07] – Alison gives her background.
[2:51] – Alison discusses what edibles Treat Well offers.
[4:32] – What is the difference in the oil extracted from a bud versus a leaf?
[6:35] – Alison explains how she minimizes the smell of cannabis.
[9:11] – Alison explains the reason she uses ethanol for extracting.
[12:06] – Alison speaks about her partner.
[15:36] – What is a tincture and why would someone ingest cannabis this way?
[19:59] – Alison describes her experience at an ArcView event in San Francisco.
[21:06] – What are the ratios of THC and CBD for different medical problems?
[24:22] – Alison discusses different cannabis strains/symptoms
[24:53] – Alison talks about Treat Well’s pet line of products.
[26:22] – Dosaging for pets.
[27:51] – Dangers in extracting oils from hemp.
[29:06] – Investment opportunity and contact information.

Read Full Transcript

Matthew: Hi, I’m Matthew Kind. Every Monday and Wednesday look for a fresh episode where I’ll take you behind the scenes and interview the leaders of the rapidly evolving cannabis industry. Learn more at That’s Do you know that feeling when you sense opportunity, when you see something before most people and you just know it will be successful, then you're ready. Ready for CannaInsider Consulting. Learn more at Now here's your program.

What is it like to wake up from a coma, switch careers and go on to create some of the most high quality cannabis medicines? We’re going to find out the answer to that question today with Alison Ettel from Treat Well formally called Sweet Leaf. Welcome to CannaInsider Alison.

Alison: Thanks so much Matt. Thanks for having me.

Matthew: Now before we dig into what you’re doing with Treat Well, can you tell us about your background and how you decided to get into the cannabis arena?

Alison: Sure thing. I probably don’t have the typical background of someone in the cannabis industry. I spent a number of years on Wall Street before going back to get a few Master’s degrees, including an MBA from the University of Michigan. I worked for a think tank called Brookings. I worked for a lot of startup companies doing consulting, but a few years ago everything changed. So I basically somehow contracted a deadly form of meningitis and lapsed into a coma. They didn’t give me any chance of survival, but somehow I managed to pull through.

So I used cannabis for my first and only time during this long recovery and after I recovered I did a lot of research on this plant. I wanted to find out what it is that helped me and why. And it’s the only time I’ve ever used it, but I kind of got more and more into the plant the more I read. I took classes. I went to seminars. I read every medical report I could get my hands on. I talked to doctors. And I wanted to find something that, something that could help my mom. She has a very aggressive form of skin cancer, and what I read on the reports is that this really could help.

So I started going to all the dispensaries in the area, I live in San Francisco, and was pretty disappointed in the quality that I saw on the shelves there. I didn’t find anything that I felt comfortable giving to myself, much less giving to my mom. So I left my software job a year ago to pursue this, and I set out to basically provide the highest possible quality medicine that I could, and hopefully to raise the bar for all cannabis products out there.

Matthew: Now you look at the landscape of infused products, edibles and there’s a lot of, you know, things that I would call Treep-like or sugar snacks and things like that. That’s starting to change a little bit, but yours are quite different than what you see out there. Can you tell us what you offer, what kind of edibles?

Alison: Sure. So like you said there’s a lot of unhealthy stuff out there. You see a lot of things like brownies and cookies that have really high doses, like 500mg, 1000mg, that really aren’t really needed for a lot of conditions. So and a lot of them also are made with like corn syrup or artificial ingredients. And there’s extracts being sold out there that have toxic amounts of butane. There’s extracts that are made from trim or unwanted buds that are covered in mold and pesticides. And these are, you know, sold as medicine as well as inside the edibles. And they’re sold in edibles because it’s cheap. It’s a cheap way of making them.

Edibles have always been seen as a way, you know, to kind of use up the unwanted parts of the plant. So we set out to change that. We didn’t think it had to be that way. So we launched our edibles first really because it was the quickest way we could make an impact. So our approach was to make edibles as healthy as possible from beginning to end. Starting from sourcing, you know, organically grown flower all the way to producing a very healthy end product as well using natural ingredients. We’re only using bud in our extracts. We’re not using shake. We’re not using trim. We’re using the best quality medicine to put in there. And then our edibles are packaged in a very safe and biphasic dosing. And if people aren’t familiar with biphasic dosing, that basically refers to a lower dosing which can have and a lot of research reports are showing they have better medicinal effects than these higher doses.

Matthew: Now this is maybe the first or second time possibly that I’ve heard about extracting from the flower or bud versus, you know, sugar leaves and things like that, trim. What’s the difference there? I mean what can someone who’s consuming a Treat Well, what would they experience different from the oil being extracted from a bud versus a leaf?

Alison: It’s a great question, and I’m really glad you asked it. So flower contains basically all the desirable extractables in one concentrated form. It has the greatest percentage of the full range of terpenes and cannabinoids that you’re going to get and without any of the undesirables that you don’t want that’s needed for the filtration. For example like if people use sugar leaf for trim, it has a much lower percentage of these cannabinoids, much lower level of the terpenes and flavonoids, and it’s also much higher in these plant waxes and fats that you don’t want in your extract. And additional this means more solvents needed to get those cannabinoids off as well. And you don’t want that material in your medicine.

Additionally it doesn’t have that broad spectrum. Initially that’s what it means. It doesn’t have as much as the full plant does. And hemp is similar. It’s bred for, you know, for fiber and for food. It’s generally very low in the percentage of extractable cannabinoids. It doesn’t contain almost any of the full spectrum of the compounds that you find for cannabis that’s bred for medicinal value. And most industrial hemp on top of that is imported, and they don’t have quite the same farming standards as they do in the US. You’re finding even the farmers that grow hemp currently in the US, they claim they’re organic and everything, but they’re using pesticides and they’re using products like Roundup for example to produce the highest possible yields and to help out with the harvesting. And that comes through in the extracts and comes through to the medicine.

Matthew: I’m glad you mentioned Roundup. I think it’s called glyphosate is the active ingredient in there, I believe. It’s such a terrible thing and now they’re finding residual amounts of this chemical in the human bodies and nursing mothers. It’s just, it really doesn’t get much worse than that.

Alison: And it’s so common to use it. It’s very surprising. Hopefully that will change.

Matthew: Yes I agree. So your edibles do not have that distinctive pungent cannabis smell when you put them in your mouth. How do you minimize that flavor and smell?

Alison: Yeah personally I’m not a fan of the ganja flavor. So it was on purpose. I worked very hard to find ingredients and flavors that would either, you know, complement the herb flavor or mask it entirely. And some of the products have zero flavor of cannabis like my sriracha kale chips, you won’t even know that you’re eating cannabis. And others like our sea salt vanilla caramels, they have a really nice, rich buttery flavor and kind of a hint of the herb in the background. So that’s one reason, but also the oil that we use plays a part too because it’s such high quality and made from buds. You’re not going to get that plant material. You’re not going to get that trim and other products of the plant that are going to have that stronger flavor. And you also have to use less of it because it’s so concentrated.

Matthew: So you mentioned kale there. If someone was, you know, a listener was standing in front of you right now, what would they be looking at? What are your edibles?

Alison: Yeah we’re not going to be like your typical brownie or cookie. So we make sriracha kale chips. Even kale haters love these, believe it or not, they taste really good. They’re actually healthy for you. And we also don’t believe in using GMO products. So that also means I don’t use corn syrup. I make my own invert sugars instead of using corn syrup. So we make sea salt vanilla caramels in all different varieties of strains, and we also do blueberry almond granola which is vegan/gluten free, and I put like chia seeds and flax seeds. Very healthy, but extremely delicious. And I don’t believe in, you know, anything artificial. No artificial colors or flavorings. We use real vanilla bean. We don’t use vanilla extract and things like that.

Matthew: So chia seeds are one of my new favorite discoveries, but they’ve been around for a long time obviously. Can you describe what a chia seed is for people who have no idea?

Alison: Chia seed’s a very wonderful seed. I think it’s actually originally from Australia. They’ve been eating it for centuries or whatever out there. But a very concentrated form of Omega 3s and a bunch of other healthy ingredients packed into a tiny little seed.

Matthew: Okay, and they kind of can, if you like mix them together in a certain way, they can almost get like a gelatinous consistency too. Have you seen that?

Alison: Yeah they put them in a lot of drinks. You’ll even find them now in Whole Foods and Safeway and different grocery stores. You’ll find that they put chia seeds in like strawberry drinks and things like that because it does kind of expand, kind of like tapioca does a little bit, kind of expands a little bit.

Matthew: Now switching gears to extraction machines, we’ve heard a lot about the dangers of BHO. You touched on a little bit how there’s often residual butane you can find in sampling cannabis. CO2 is safer and becoming more popular, but you’re using ethanol and you have some very specific reasons why you think it’s better. Can you tell us why?

Alison: Sure, yeah and I’m not going to say anything is bad necessarily. We just obviously have very strong opinions on why we chose to use organic ethanol. We’re staying clear from BHO. First of all it’s really dangerous. Everyone knows that. It’s highly explosive when combined with oxygen. You have to have proper ventilation, evacuation, etcetera. Even the closed loop systems are dangerous. And as I kind of hinted at before, it inherently leaves behind carcinogens in the parts per billion. Which even parts per billion, no one is testing for that level. Right now it’s parts per million people are testing for cannabis. But it’s the parts per billion is actually considered toxic by FDA standards. And toxologists have actually confirmed this.

There’s one that we’re actually working with, and the carcinogen that they found is benzoapiren which is a type polyromatic hydrocarbon. And no one’s testing it because we’re not being regulated, you know, by any kind of FDA or anything like that right now. And even lab grade butane, which is really hard to obtain by the way, most people are just buying it off of Amazon, is made for fuel. It’s not made for extractions and it leaves behind a chemical residue. You have to be really careful when you’re using that.

And CO2 yes, there’s nothing bad necessarily with CO2. It’s considered clean. Some people “consider it solventless” no technically it’s not. But this type of extraction puts material through extreme pressure, and sometimes heat which changes the botanical material at the molecular level and it basically changes its properties. And they tend to push through unwanted things that you don’t want in your extracts and your medicine which is unwanted fats and waxes, even chlorophyll comes through which you really don’t want. And even the high end machines that claim to separate out the fats and waxes, they’re better, but you’re actually you’re separating out everything. You’re separating out the cannabinoids, the terpenes. You’re destroying the symbiotic properties that the botanical compound actually had as a whole. And some extractors you’ll find nowadays are actually putting back the terpenes because they’re realizing this, but you’ve lost that bond. You know, you’ve lost the whole symbiotic relationship, and inevitably some of those compounds are lost in the process.

So in our case we chose to use organic ethanol for lots of good reasons. So we use our own proprietary extraction method through organic ethanol that enables us to keep the full spectrum of everything that you want into one vessel which keeps the entourage symbiotic effect, and it eliminates the need for any, they call it winterization or after processing, that you need in other extraction methods. We don’t need to do that. So we’re actually able to get everything you want without things you don’t want. And it allows us the flexibility to create, you know, any consistency. We can make wax, butter, shatter, oil, whatever we want. We can even do pure acid forms which are becoming very popular now. It’s above the trend, fully activated or anything in between in often this one process.

Matthew: That’s amazing. Now your partner, can you tell us a little bit about him and also, you know, he made this machine that you’re working with just for you, kind of customized and proprietary, but tell us a little bit about him and how you guys put this machine together.

Alison: Sure. So he’s amazing. And he did not make the machine for me. I want to clarify that. He’s been at this for over a decade. So it’s more of a process than a machine as well. So he’s been perfecting this for gosh, at least two decades now with his own custom equipment. And he starts off, you know, the process like I said is more important and it starts with organically grown flower. We hold it to California organic farming standards. We don’t hold it to Clean Green, we’re like way above any other standards out there. We have a very careful curing process. Anything that comes into contact with the plant is either high grade paper, glass or stainless steel. So we don’t want any plastic touching through the entire process to avoid any leeching or outcasting or anything like that. You know, lots of steps of organic chemistries involved. We have customized vessels, apparatuses, dehydration equipment. Everything is basically customized, and it produces a wonderful product.

Matthew: That’s great. I’m glad to hear that everything is touching an organic product instead of plastic. That’s very nice to hear. Now your partner has roots in the Humboldt County tradition of growing cannabis, and there’s a lot of cannabis Jedi’s there that have been growing for decades. What have you learned from these veterans in Humboldt County?

Alison: Yeah and he’s one of them. So he has, he’s incredible. He has a background in science, engineering, advanced knowledge of like stuff like botany, extraction techniques, electronics and he is definitely one of the Jedi’s. He’s been a grower for almost 30 years now. He’s gotten into the cannabis industry which I think is really important to treat himself. He had a very advanced autoimmune disease that he was diagnosed with. And he started treating himself with cannabis back in 2007 when CBD just kind of started coming around. And he was one of the pioneers that basically found, rediscovered if you want to call it, CBD. And it was really by accident.

And they found these genetics in these plants and at the same time the labs were coming online, and so he started working with one of the very first labs about testing, what is this compound in the plant. And ever since then he’s been breeding and working especially with CBDs and treating other people after treating himself. And yeah, he’s just been absolutely incredible. I call him one of the pioneers of working with CBD. And also I have to say, you know, working with Humboldt’s been incredible because I wouldn’t be here without the people that I met up in Humboldt. It took me a long time to break into that community and gain their trust, but they’ve been fantastic to work with. I think that we can learn so much from them. They have such a love and understanding of the plant. And a lot of care has gone into the breeding and the growing of cannabis and making it really medicinal for people, and they can teach us a lot from their just decades of experience and expertise.

Matthew: One thing that’s going to be great where I’m crossing my fingers here, 2016, if cannabis is legalized for adult use in California is that there’s so much ready to go cultivation experience and agriculture space with perfect growing conditions in California. So you know there won’t be this need for indoor growing as much. So that will be an immediate benefit for everybody in California I feel like.

Alison: I agree. Yeah, and we actually believe in that. We’re doing a lot of the sun grown, maybe you know a little bit of greenhouse we like as well. But the conditions, just where they’re located up in Northern California are just optimal for this plant. It’s just incredible.

Matthew: Now you’re doing something a little different with tinctures, but before we talk about that can you just tell us what a tincture is and why somebody would want to ingest cannabis this way?

Alison: Sure. A tincture is basically just a liquid form of cannabis extraction. And most of the time it’s mixed with alcohol or glycerin. It can be taken sublingually which means just put under the tongue, or you can put it into any food or any beverage. And it usually comes like in a little glass bottle with a dropper. And believe it or not it used to be the most popular form of cannabis medicine before prohibition. You’ll see, you know, if you look up back on pictures you’ll find them, back from the 1800s. And these tinctures are typically less concentrated than straight oils, and they’re used for kind of, you know, less remedies, less severe remedies I should say, and maybe for what you would call maintenance dosing. But I also do make more concentrated forms for people that really need the heavy hitting medicine as well.

The reason people would use them is they’re an excellent form of delivery. They’re very easy to use, and they’re very flexible because you can put them in just about anything. And it’s a good way to properly dose because as you probably mentioned, you know, heard me mention before I really believe in accurate dosing. I want people to get their minimum dose. I don’t want to just hit them with as much THC or CBD. We’re trying to find the minimum that’s going to help them, and this is a really easy way to do that. You know, like my medicine is very clear on how many milligrams are in each bottle and how many milligrams are in each dropper. So people can keep track and do it responsibly.

Matthew: Yeah now most tinctures I’ve heard of have always been suspended in alcohol, but yours are not. Can you just talk a little bit more about why that is, why you decided not to use alcohol?

Alison: Sure. So you’re correct. So basically we’re doing medicine right. So we’re trying to be smart about every step that we do, not just THC or CBD involved and that includes, you know, what delivery method our medicine comes in and alcohol just doesn’t make sense. You know, it burns. It’s not good for people with diseases or allergies. They can’t really tolerate the alcohol in their stomach, especially if they’re going through cancer or any kind of serious illness. Additionally alcohol can evaporate which changes the dilution effect of what you’re getting. So you can’t really know what accurate dose you’re getting.

Glycerin, not a good choice either. I don’t really understand why people are using it. It doesn’t absorb into the skin or membranes well at all. It also has a very limited amount of saturation in terms of how many cannabinoids it can actually hold which means it’s not, you know, a really good natural solvent. So you’ll find with glycerin tinctures you’ll see on the market you got to shake them and you have to put them in a water bath in attempt to kind of get any kind of consistent dose. And that’s just not optable for medicine either. Like you’re going to get one dropper that has 1mg and another drop that has 20, you don’t even know what you’re going to get.

And we chose something different. We’re using MCT oil. And MCT oil stands for Medium Chain Triglycerides, and it’s essentially like a form of coconut or palm oil where the long chain fatty acids, you know have been removed. And that means it’s a very stable liquid form of coconut oil. And what’s great about it, not just it’s a form of coconut oil, but it’s very easily absorbed by the stomach wall and the membranes. It’s super easy to digest, really good for people that are ill, it’s very fast acting, and it also has, you know, the health benefits with coconut oil. And the best part is it’s very consistent because it evenly absorbs the oil, it evenly absorbs the cannabis compounds. So that means, you know, every dropper you take is going to have the same amount of milligrams in it which is essential.

Matthew: Right and to your point about glycerin versus coconut or MCT oil an easy way for people to visualize the difference on how bioavailable this is would be to take a glycerin bar of soap and just rub it on your hand with a little water, and you can see the soap mostly stays on top of your skin. But if you were to go on your other hand and put a little bit of coconut oil, you can see your body just loves that, and it just absorbs so readily into your skin. Am I accurate in describing that?

Alison: Yeah. Actually that’s a really good analogy. I never thought about it that way, but you’re absolutely right. You’ll notice because I actually have 3rd degree burns all over my arm and I started treating myself with different cannabis tinctures and stuff and I noticed the same thing. You know, it’s like I use actually emu oil and coconut oil, but it goes through the dermal layer. You know, it sucks right in there. And when you try these other things with glycerin or with even, they put beeswax, I don’t understand why they do that but they, you know, those cause barriers to the skin rather than going through the skin which is what you’re looking for. So yeah, great analogy.

Matthew: So you recently pitched to investors at the ArcView event in San Francisco and did really, really well from what I understood. People really liked your pitch. Can you tell us about that experience?

Alison: Sure. Yeah it was, pitching to ArcView was an absolutely fantastic experience. I was so impressed with the caliber of investors that were there. I also had wonderful advisors that ArcView gave me to help me kind of through the process. I mean that was flawless. It was held at the ballroom at the Fairmont Hotel in San Francisco, and it was incredible. I was selected to be one of ten presenting companies, and I had the opportunity to stand up in front of 300 investors and basically tell them my story, and tell them about my company. And they were all so eager to learn more, and you know, hopefully invest in the cannabis industry and invest in me. And they came from all over, all over the country, and on top of that the media was there too, and they were loving it. It was great.

Matthew: Now switching gears to specifically understanding the ratio or the cannabinoid profile of plants and how it can treat specific problems or give relief for specific symptoms, can you kind of help us explore, you know, the CBD to THC ratios for certain problems or medical issues that people may be suffering from?

Alison: Sure, and I’m not sure if people are aware of the difference between—they might already be—the difference between THC and CBD, and they’re both wonderful parts of the compounds of the plant. The THC is associated more with the psychoactive effect, euphoric high that some people call. CBD is what’s got a lot of attention in the media lately that is non-psychoactive. You’ve probably seen the specials, you know, on Charlotte Figi and Sanjay Gupta talking about CBD, how it’s not psychoactive, and it’s true. There’s wonderful medicinal properties for CBD that are just kind of, like I said, getting rediscovered. And we’re finding, we’ve now been collecting data for the past couple of decades treating patients. So we’re collecting data on what’s helping people and why and how many dosing. So we’ve kind of categorized it, and I can run through some of those if you’re interested.

Matthew: Yes absolutely.

Alison: Okay great. So the ones that we’re hitting right now at the beginning and we do a lot more, but this is what we’re hitting at first are a 20 to 1; 3 to 1 and 1 to 1 ratio. And essentially that means the first number is how much CBD versus how much THC. So the 20 to 1 is non-psychoactive. It means there’s very little THC in there. You’re not going to get high from it, but what we found that it’s targeting really well are a lot of the neurological disorders and conditions. For example, epilepsy, Parkinson’s, Cerebral Palsy, anxiety, depression, mild arthritis, restless leg syndrome. It’s really doing well for that.

The next one is 3 to 1, we call this our powerhouse cause it really does a lot of stuff in there. It has a mild psychoactivity to it, not a lot because there is, you know, still a lot more CBD than THC. And we find that it really helps the autoimmune conditions really well and certain types of cancer. For example, breast cancer is what this one is doing well with. Also Crohn’s disease, colitis, lupus, MS, extreme arthritis, pain and inflammation. It’s really doing well with autoimmune. The 1 to 1 is a little bit more psychoactive. You are going to get a little bit of a high associated with this, but it is really heaving hitting for certain cancers, severe pain relief, appetite stimulation, and a lot of people are using it topically for skin conditions. So more specifically a lot of skin cancer work, fibromyalgia. It’s doing really well with that. Psoriasis, appetite stimulation as I said before, severe pain and autism, believe it or not. Find a lot of patients it’s helping with autism quite a bit.

Matthew: Wow, this is so interesting. And I have listeners, you know me, with questions about this all the time so I’m really glad you talked about that. What about people in hospice that are just in general pain and are pretty much dying, in the last weeks of their life. Is a 1 to 1 good there or a 3 to 1?

Alison: This is a really, really tough question, and unfortunately we have had to deal with this quite a bit. It really depends on their condition, on the individual, what they’re suffering from and what they’re looking for because you know, a certain patient might wish to feel certain things. And it could be that they want to feel the euphoria of THC. Maybe they just really are in a lot of pain and need just the CBD. And some we’re finding believe it or not, really prefer to go into kind of a deep sleep, and we’re doing more CBN work with them. CBN is basically, it acts like (24.02 Mercy?) and it kind of causes you to be more sleepy in as well as the pain relief. So it really depends on the person and the condition.

Matthew: Well that makes sense. Now we really didn’t touch on strains. Do you look for certain strains for the flower that you will be extracting oil from? How does that work.

Alison: Oh yeah for sure. So like I said he’s been a grower for the past almost three decades now. So he has a very exclusive seed bank of just amazing seeds that he breeds back. So we do have certain ones targeting. So each one of those ratios that I mentioned is a specific plant that they’ve been honing for, you know, years basically to provide these certain effects. And so yes we do have specific strains hitting certain things.

Matthew: Okay. I hear you’re doing something interesting with pet products. Can you tell us about what you’re developing for pets?

Alison: Sure, we’re so excited about what we’re doing with the pets. It’s not something I had originally foreseen, but it makes sense. They actually do have endocannabinoids systems too. It started where people started coming to us with their pet patients saying, hey we know you’re working with children or with adults with these certain conditions, do you think you could help my dog? So sure enough we are finding that it does. We started making high CBD dog biscuits for certain dogs that have seizures, and it’s incredible. You’re not going to get your dog high. It’s not toxic, but I do want to emphasize this is not hemp. I do not recommend using help for pets or for humans.

So we’re using the cannabis plant for it, but it is non-psychoactive and non-toxic as well. And so it’s been really well for that. It’s really good for anxiety for pets as well. And then we also started getting a lot of pets that have more severe illnesses like cancers, and we’re working a lot of cats and dogs. And we make specific tinctures for these cats and dogs. And we’re finding that sometimes you need more of the THC in there to really get after the tumors. So yeah we’re seeing incredible results with skin cancer. A lot of Bowen's has been coming to us lately as well as fighting certain tumors and cancers in both dogs and cats.

Matthew: Wow, now animals digest food in a different way because they have more of a carnivorous digestive tract. And also animals weigh less obviously than most adults. How do we think about dosages for a pet like a dog?

Alison: Yeah you are absolutely correct. I’m so glad you brought that up because THC can be dangerous for dogs, and I don’t want people to get the wrong idea. I would not recommend giving any kind of human grade or I should say human dosing to the pets. You have to be really careful with that. The CBD you don’t have to worry about quite as much. It’s really difficult. You can’t really overdose on the CBD, but when you have THC in there and a large percentage of TCH, you need to be careful. It does matter on terms of how much the pet weighs. You have to think about that. Also like you said they have a different digestive tract. It’s going to last in their system longer than say humans, and it affects them differently.

We’re finding with human skin cancer, it could take like maybe three weeks to over a month to see any kind of change in say the lesions on the skin. We put it on cats, we’re seeing noticeable changes in days. You know, so obviously it depends on the condition and the pet. But I mean we’re seeing just much faster results than we’re seeing with humans in some cases.

Matthew: And these tinctures as well are not in alcohol, correct?

Alison: Correct. Yeah we do, we’re doing MCT oil and fish oil. We’re looking at sourcing some specific type of fish oil that we really like from New Zealand, but we haven’t quite gotten that one yet.

Matthew: Now just to rewind about extracting the CBD from hemp, it’s not that we’re demonizing hemp. It’s just that there’s some risks associated with getting oils from hemp. Maybe you can talk about that a little bit because people don’t always know the origin and things like that. Is that what you were talking about?

Alison: There’s multiple things. First is the hemp doesn’t have the spectrum that you’re looking for medicinally. They’re bred for different reasons. You know most of the time hemp is bred for its fiber, how strong the fiber is. They don’t care about the cannabinoids in it at all, which is fine. It’s not what it was bred for. And you find that this plant just alters so quickly. So you’re finding you can get pretty much away from the medicinal side quickly if you breed it towards industrial.

So when you get this industrial hemp in there, you’re getting it either for the high protein content for food, which don’t care about the cannabinoids again or for the strong fiber which again doesn’t care about the cannabinoids. So you’re just not getting what you’re looking for, and you’re getting stuff that’s going to plug up your intestine, animal or human. You don’t want that. You want the cannabinoids and the terpenes. Those are what’s going to help you medicinally, not these fibers. And then you’re correct. If it comes from a different location, you have to be really careful. They could say it’s organic, it might not be. We’re finding that when we study it we’ve been studying some of these hemp oils that we get sent, and you’re not seeing things that you want to see in the hemp.

Matthew: Yes. Good point. There is that risk out there for sure. Now in closing are you still seeking investors for Treat Well or where are you at in that process?

Alison: Yes we are just beginning to starting to evaluate investors and we’ll probably, we might be doing round later on. So if you are an investor we definitely encourage you to contact us. We would love to hear from you. Do you want me to give the email?

Matthew: Yeah what’s your email, website, how can listeners connect with you?

Alison: Sure. So I’ll give you the email first it’s And if you want to learn more about our products, we’re actually having some pretty exciting new CBD products coming in the pipeline. So if you guys are interested in like cartridges and vape pens, we have those coming. Feel free to look at our website it’s

Matthew: Great, well thanks so much to Alison Ettel for being on CannaInsider today. Make sure to check out Thanks Alison.

Alison: Thanks so much Matt.

Matthew: If you enjoyed the show today, please consider leaving us a review on iTunes. Every five star review helps us to bring the best guests to you. Learn more at What are the five disruptive trends that will shape the cannabis industry in the next five years? Find out with your free report at That's Have a suggestion for an awesome guest on, email us feedback at We would love to hear from you.

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The Five Disruptive Trends Shaping The Cannabis Industry Now
  • Bruce Rosenblatt

    Wow, what an informative interview. Thank you Matt and Alison!

  • MyPotGuru

    Great interview. Alison appears to be a fountain of cannabis knowledge and a great example for women entering our industry! Thank you Matthew.

  • Matthew Kind

    Thank you both, Alison really is doing great things!