Say Goodbye to Cannabis Misinformation – Max Montrose of Trichome Institute

Max Montrose

In this interview with Max Montrose, founder of the Trichome Institute, we explore how his education materials are helping budtenders and students of cannabis get valid and useful information. We also discuss how to use your sense of smell to identify good cannabis.

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Key Takeaways:
[2:03] – What is the Trichome Institute
[2:49] – Max’s background
[3:44] – Max discusses the reasons he started the Trichome Institute
[6:12] – Bud tending regulations
[10:22] – Do language barriers exist in the cannabis industry
[12:17] – What is interpening
[16:08] – Max talks about one of the biggest problems seen on the cannabis plant
[19:53] – Max explains what not flushing a flower means
[22:15] – Max talks about his favorite parts of his textbook
[25:00] – What is your Education Wheel
[29:43] – Max explains what he means by “vape pens are not actually vape pens”
[32:49] – Max talks about different terpenes
[37:13] – The difference between Phoenix Tears and Charlotte’s Web
[40:45] – Contact details for the Trichome Institute

Read Full Transcript

Matthew: Hi, I’m Matthew Kind. Every Monday look for a fresh new episode where I’ll take you behind the scenes and interview the insiders that are shaping the rapidly evolving cannabis industry. Learn more at www.cannainsider.com. That’s www.cannainsider.com. Are you an accredited investor looking to get access to the best cannabis investing opportunities? Join me at the next ArcView group event. The ArcView group is the premier angel investor network focused exclusively on the cannabis industry. There is simply no other place where you can find this quality and diversity of cannabis investment opportunities months or even years before the general public. If that’s not enough, you will also be networking with the top investors, entrepreneurs and thought leaders in the cannabis space. I have personally made many of my best connections and lifelong friendships at ArcView events. If you are an accredited investor and would like to join me as an ArcView member, please email me at feedback@cannainsider.com to get started.

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The Trichome Institute provides educational courses and curriculum to current and future cannabis employees and the public, including beginner and expert bud tender training, responsible vendor training and more. I am pleased to welcome Max Montrose, founder of Trichome Institute to CannaInsider today. Welcome Max.

Max: Thank you so much Mr. Kind.

Matthew: To give us a sense of geography where are you in the world today?

Max: I am in Denver, Colorado, my home.

Matthew: Great. And what is the Trichome Institute?

Max: The Trichome Institute is a company that my partner Jim and I developed for the dire need for legitimate cannabis education and information in the industry and in the world in general. So we’ve discovered that you know there’s many cannabis school and institutions out there, but we’re trying to take a different approach by making sure that some of the more complicated things such as legal, medical and scientific information as it relates to cannabis is verified by experts.

Matthew: Okay. And what’s your background in the cannabis industry?

Max: I’ve been a cannabis user for a little bit over a decade. I use cannabis medicinally and recreationally. I first started working in the industry in early 2009 as a bud tender and slowly worked my way up and have managed a few dispensaries. I’ve done some growing, some extracting, infusing, and I’ve even done some internships at some of the cannabis laboratories and hosted Cannabis Times TV for a year, also worked with a lot of legislation and policy. So I’ve done quite a bit.

Matthew: Now you felt compelled to start the Trichome Institute because you saw a lot of problems out there in things being done in a way that you didn’t think were optimal. Can you describe why you started the Trichome Institute and what problems you feel like it solves?

Max: Sure. So as I was describing before, when it comes to verifying and certifying that your information is true one of the biggest things that the cannabis industry faces is confusion as to lots of different kinds of information, from growing to strains, legal things. And so I come from the cannabis world, and there’s this thing I consider stoner information. And sometimes, you know, when you go to courses or classes whether they’re online or not, if you just raise your hand when you hear something that doesn’t sound correct or odd, I just always ask the question well where does your information come from. And the majority of the time people’s information comes from the internet or from their personal experience or from their cousin who’s been growing forever in California. And there’s just never been this sense of you know being able to certify cannabis information.

And so we developed the Trichome Institute to do just that. And you know there’s lots of things within the cannabis industry that lawyers, doctors and scientists can’t certify such as extraction methods and things that are technical that do come from years of cannabis experience. But because we’ve been involved in the industry for so long what we have the ability to do is understand who has the most interesting and correct techniques and knows what they’re really talking about. So when we publish information about strain lineage or terpenes or cannabinoids or different hash extractions, we’re really talking with world leading experts and verifying that our information is accurate and true.

Matthew: You’re right. There is a lot of lore out there and kind of passed on information. Some of it right, some of it not right, some of it kind of combined with opinion. And that just seems to be the way the culture is right now, but this is very important work you’re doing because we need solid information from someone that’s going to go out and dig and get it. Now how about regulations as far as what it takes to become a bud tender? How do you feel about those in general?

Max: Well it’s funny you ask because 30 minutes ago I just came back from the Marijuana Enforcement Division’s office reapplying for my badge. And you know I was talking with a lot of the bud tenders in there, and the process is very easy, and I don’t think it should be hard. But I do think that after you become a bud tender or before you become a bud tender that there are elements of information and education that you just have to know. And you know in the State of Colorado you have to be trained, licensed and certified to paint someone’s fingernails because it affects someone’s health, the business that affects health, but you don’t have to be trained, licensed or certified to more or less pretend you’re a pharmacist helping cancer patients with oncology medicine.

And so there are key factors like why edibles treat people differently than smoked flower which are chemical reasons which aren’t that complex. They need to be explained to people and some of the rules, laws, regulations, how to check I.D.s, how to deal with difficult situations. A little bit of training that should be applied to this job because it’s a really important job. You are affecting people’s health, and you distributing psychoactive cookies to the public. So you know we believe that the education shouldn’t be complicated, but that it should exist. And I think a few states are starting to come onboard with some of that.

Matthew: It’s funny. Every time I go into a dispensary I just try to ask as many questions I can of the bud tenders to see what their responses are and get a sense of what their thinking is and it’s just so across the board different. You can ask, one question I like to ask is how much of these edibles should I take and hear their answer because they are so different. They say well an adult dose is this or that. They didn’t even used to say that, but now they will say an adult dose is what 10mg, but they don’t say you know, you could be a fast metabolizer or there’s not that nuance there yet, but it has come a long way. In years past it was you could be getting a 100mg brownie and not know it. So it’s moving in the right direction, but there’s still a lot of subjectivity involved in very basic questions.

Max: So specific to that, just to kind of highlight kind of how our education works. How a bud tender should suggest how edibles work is based on them understanding the science behind it in the first place. And so the world’s authority on cannabinoid, pharmacokinetic pharmacology is Dr. Franjo Grotenhermen from the Nova University. And I’ve spoken with him, and I use his research and his graphs in our textbook to demonstrate how Delta 9 THC is transferred into 11 Hydroxy THC after it’s metabolized. And we explain to bud tenders that there’s no such thing as an adult dose versus a child dose. What exists is a tolerance.

And so being able to dissect from your customer what their tolerance and experience level is and then understanding THC milligram ratios in conjunction to that person’s tolerance and being able to tell them you know what there’s no harm in just taking a nibble, maybe less than 10mg and just waiting a full 4 to 6 hours to see what happens because everyone is different. And so that’s kind of the approach on how we go about our education.

Matthew: Now is there a language barrier between lawyers, entrepreneurs and business people and politicians when it comes to cannabis? It’s still an immature industry and I don’t know if we’re all using the same kind of language. What do you think about that?

Max: Well it’s funny and it’s fascinating at the same time. And what I’m trying to do personally is be a translator between two worlds who are trying to accomplish the same task. And so you do have politicians and lawyers and businessmen who are trying to figure out what kind of public service announcements should we be putting on TV and what kind of laws should we be making. But when you’re making laws about concentrates, you know, I walk into a room full of the health department and I asked them well how aware are you of the differences between ear wax and live resin and dabbing on a domeless quartz nail versus a titanium puddle swing through your oil rig. And these people look at me like I’m speaking a different language because I am, but they have to understand they’re making laws about this language that these people speak.

The industry is creating new technologies whether they have thousands of parts per million of residual solvents in them or zero. And the way that they’re coming up with black market names still creates this language barrier. I’m not saying it’s a bad thing. I love the cannabis culture and the names that it gives. I think it’s fantastic and it should stay. But someone does have to be a translator and say okay this type of concentrated, this is the residual solvent breakdown, this is the cannabinoid breakdown, this is how it works, here’s how it could or could not be a potential hazard to someone’s health. And so outside of building textbooks and other cannabis tools such as interpening, we still do some legislation and work within the city to help structure and shape how the cannabis world exists in society.

Matthew: What is interpening? You just mentioned that. Can you describe what that is?

Max: Sure. So interpening is the expertise of cannabis, if you will, from a perspective that’s really similar to what a sommelier would be for wine or cicerone for beer, a monger for cheese or a cupper for coffee. And these people are experts in the ability of breaking down their particular things that they ingest. And so one of the biggest problems in the cannabis industry by far is the strain name dilemma. So you go to a dispensary and you buy Blue Dream because you went online and you read that it’s good for this or that. But when you go to another dispensary and you buy Blue Dream again and it’s a completely different herb that effects you in a different way, the reason why is because the lineage of these variety types came from the black market and people weren’t necessarily truthful with each other and sometimes clones get confused.

There’s a hundred really good reasons why the strain you think you have is probably not what you think you have. And people just can’t get over searching for strains based on their names. And interpening starts with kind of explaining to people that because of this dilemma what we have to do is stop caring about the thing that matters the least, what someone calls the bud. The thing that’s most important is being able to dissect whether it is of good or bad quality and then how it’s going to affect you. And because the strain name dilemma exists, people’s buds are confused by indica and sativa. Bud tenders are selling buds of sativa when really they’re indicas.

And so if you’re a PTSD patient and it’s important for you to avoid cannabis products that cause paranoia and you can’t rely on a bud tender who isn’t sufficiently trained, you need to be able to dissect the herb for yourself to guarantee that you’re going to get the type of effect that you want, and the same is true for recreational smokers. If you’re going to a concert and you want to party and dance around, you definitely do not want to smoke an indica and be in the couch. So what interpening does is it’s based on interpreting the terpenes. So smelling the cannabis actually can help dictate the strain type even within hybridization in conjunction by analyzing the cola structure. Because the plant’s shape from its land raised genetics from geography dictate the variety type, the strain. Whether it’s an indica or sativa the difference between the nodes on the branches and the difference between the nodal spacing will actually cause the buds to grow in a different way.

And so what I do is I teach people how to look for molds, bugs, funguses, insects, unflushed product, product with nutrient lock. We get all of that gross stuff out of the way. Now we’re looking at primo dankness and what does it smell like. Where do you smell it? What is the bud structure? And with the tools that we’ve created which we sell on our shop www.trichomeinstitute.com you can dissect for yourself what variety type you’re getting. You can actually see and smell how cannabis will affect you, and that is what interpening is.

Matthew: You mentioned mold, bugs. What are the most common problems you would see on, if you picked a hundred random cannabis flowers from 50 different dispensaries, what would you imagine if you were to see a problem you would see the most often?

Max: So you feel good about the fact that Colorado is now mandating that they have to test for molds and funguses and cannabinoid content but only for retail, not for medical patients. That’s interesting. And then second, you know, they don’t test for all the molds and they definitely don’t test for insects. So they’re not going to tell you whether your bud has spider mites or not. And I don’t know if you’ve ever seen a spider mite, but damn near microscopic. And so if you do whip out a microscope, a USB microscope, I have on occasion found a variety of insects including white flies, spider mites, fungus gnats. And then also because the public isn’t educated on different types of molds like: jar rot, petritis and powdery mildew, they don’t necessarily understand that when they look at a bud that’s dusted in this white stuff, they get excited because they think it’s trichomes. They think it’s that good, delicious THC crystally stuff on buds and don’t really realize that it’s a fungus, powdery mildew. And so within the interpening tools and the guidebook we have a photo gallery that will show you what each type and species of molds or bug or anything delicious and fantastic or absolutely disgusting. We teach people about it all.

Matthew: When you walk into a dispensary, if you go into dispensaries, I don’t know if you’re growing your own or what you’re doing, but how often do you find something when you whip out the microscope?

Max: I don’t go to dispensaries that often to be honest. I pretty much just work all day long on Trichome Institute stuff and then have a few favorite places to access medicine I know really well and trust really well. So you know I can’t say that I could even guess a percentage. What I do know is there are some really fantastic growers in the state of Colorado, hands down. And I just wrote an article about which state grows the best weed and talking about all sorts of fun things. But you know some of the best growers in the country from the black market rushed to Colorado to see their dream come true which is do what they love and what they’re really good at and not be afraid to do it. And that’s a really beautiful thing. So we are full of good good growers.

At the same time we’ve got multi-millionaires who are getting into the industry only because it’s profitable, not because they absolutely love it, and they don’t understand what kind of questions to ask when they interview growers and they think it’s just a plant. So hiring someone for $10 an hour to water and take care of your garden really can produce some crap weed and it shows. There is bud out here that is not flushed whatsoever. There’s bud out here that can’t even grow the glandular head on the capitate stalked trichomes that produce the amount of terpenes and cannabinoids that make you feel what you feel. I have seen some really harsh, disgusting crap out here, but I’ve also seen some of the best cannabis on the planet Earth out here. And so there’s a difference, and to be able to educate bud tenders in the industry and the public all at the same time and the government makes me really proud because that’s what I love to do. I just love to teach people everything about cannabis. And so interpening is great. It’s really fun.

Matthew: Can you describe what you mean when you say something’s not flushed and then how you can tell and maybe what’s the negative for someone that would consumer a not flushed flower?

Max: Sure. Yeah so even a lot of people in the industry who are aware of flushing don’t understand proper flushing. And so what flushing doesn’t mean is it doesn’t mean to give your plants clean water to drink, and a lot of people think that. What flushing actually means is to use clean water, hopefully filtered and ph’ed properly to literally flush and push all residual salt nutrients out of whatever growing medium you’re growing in so that it is away from the root structure for the last two weeks of the flower cycle. And when you do this the plant will not suck up, drink or absorb any of those residual salts that you’ve been pouring into that medium over probably a four or five month period.

And so when cannabis is flushed really well the bud is super clean. And so when you smoke it you pretty much just don’t cough. And I flush my buds. I’m so crazy about it that I promise you don’t cough especially after the first five or six tokes. Now somebody who doesn’t flush the medium around their bud and lets that plant suck up all the residual salts throughout the whole harvest and then cuts the plant down, those salts are still stuck in your bud. Your plant hasn’t had time to grow or sweat them out. And so when you smoke that it feels like hot, burning spider webs in your chest, and you just cough and hack up a lung. And when you see people that just cough and pound their chest they’re typically smoking on unflushed product.

Matthew: Oh no. Everybody’s had that experience.

Max: To teach you briefly how to tell for a flushed or unflushed product. Just smell the bud and you can actually smell salt. And if your bud smells really salty and it’s kind of dark looking, it’s probably unflushed, and if it smells really sweet and clean and you can’t smell any salts whatsoever and you taste it, hopefully it’s got flushed well.

Matthew: Switching gears to your textbook, you’re really getting deep here into a lot of issues that need to be talked about and explored more. What are some of the favorite things, you know, if you were going through your table of contents that you like to talk about most?

Max: So the textbook is the National Cannabis Industry textbook and it’s broken down into three courses; an Expert Bud Tender, a Bud Tender and a Responsible Vendor. Responsible Vendor is similar to an alcohol responsible vendor course which is all over the U.S. And that one is my least favorite because it’s pretty much just about like legal things and how to check I.D.s and kicking out drunk people and how to deal with the Marijuana Enforcement Division and those kinds of things. But also time to effect like with edibles like we suggested. And there’s a lot of things that aren’t required by law in responsible vendor that the Trichome Institute felt was necessary to teach people who take that course anyway.

So we try to make it fun with interesting pictures. There’s a cartoon of me that runs around the whole book. Sometimes we use slang, and we try to make that stuff fun. The Bud Tender and the Expert Bud Tender stuff is where I have a blast because outside of all of the kind of the legal jargon and some of the really fascinating scientific and medical things, we really break down products. We have a gallery of the different types of concentrates, how they’re extracted, what they’re made out of, which ones are better than others for safety reasons, and how would you recommend that particular product to which kind of customer based on their tolerance level. Whether it’s edibles, transdermals, sublingual, cannabis flower, we are breaking down cannabis products within the science and the medicine and really teaching bud tenders how to do their job at an expert level. And we really believe that this is where the industry needs to be nationwide.

We’re super proud of the work that we’ve done, and the photos that we have in our book are just unreal. We have microscopic photography of the five different types of trichomes that exist. And yeah, like graphs, cartoons, all sorts of really good stuff. So it’s going to be a fun and interesting and educational textbook.

Matthew: Can you paint a picture of what the Education Wheel you have is. Someone handed that to me at a conference, and I was just playing with it. I thought it was the most clever way to introduce someone to cannabis, in a way, what it is, what’s going on and you kind of slide this wheel around and it tells you different things. Can you summarize what that is?

Max: Sure. So that is our Weed Wheel. And that is one of the three tools that we use for interpening but also we use interpening for all of our other trainings too. If you notice on that wheel, there’s no strain name, and that’s due to the strain name dilemma as we said. And what it is is that’s a really brief way to know what smells to smell in what part of your nose and in conjunction with what type of bud structure should create which type of effect between the body and the mind based on the hybridization. And so it’s just a tool to basically show you if you know you’re looking at a variety of buds, a bud that matches these descriptions will produce this effect.

And the Interpening Loop does the same thing as a Weed Wheel in a slightly different way, but it also goes further into the good qualities and the bad qualities as well as the terpenes a little bit more specifically on that tool. And then the guidebook goes with both tools and teaches you how to use them and the science behind them and how this whole program works.

Matthew: The part of your nose where you smell different things going on in the plant, can you talk about that a little bit and give us an example or two of what part of your nose you would smell what and what that means?

Max: Yeah so this part is most likely the most fascinating aspect of interpening and is also potentially the hardest part to talk about. I do a lot of research on cannabis, and I do a lot of research outside of cannabis, and I’ve never met, seen or read anything on anyone noticing that you smell cannabis in a different part of your nose. And I have personally grown over 200 varieties of cannabis and sold cannabis to tens of thousands of people over the years in the dispensaries. And ten out of ten times there’s this accuracy between being able to smell sativas in the top part of your nose, almost in between your eyes, especially the more pure the variety type is and indicas at the bottom of your nose. And this totally sounds like BS. If you YouTube, I think it’s called The First Cannabis Sommelier and you just watch the first second of that, you see this guy just almost explode with this realization over his face when I show him how you smell the difference between the strains in the different part of your nose, and it truly is amazing.

And so I’ve demonstrated this for years to people, and I’ve had people in Virginia, in Florida, in Texas tell me that they’ve purchased the Interpening tools and they understand like where to smell what smells, and when they apply it they’re just blown away that it really works. When you smell a bud in the bottom part of your nose it’s a bud that’s going to make you feel more sedated. And when you smell one at the very top of your nose it’s more energetic and more creative. The problem is is that 98 percent of all the variety types that’s available in the dispensaries are hybrids. And so the majority of those are 50/50 hybrids which is why your cannabis experience is more or less the same. It’s just kind of like getting high. But if you do have access to genetics, chemotype, phenotype, genotype differences that are more extreme and drastic, the more extreme and more pure the genetics are to their land raise lineage, the more you can smell the differences in the different part of your nose.

Matthew: You mentioned everything’s pretty much a hybrid these days, and if you wanted to go out and be dancing at a concert, you don’t want an indica, but yet there is very few pure sativas you could get at a dispensary. Maybe you can get one or two. So you would suggest getting a sativa dominant hybrid. Would that be the answer if you can’t find a pure sativa?

Max: Absolutely, that’s exactly what you’re looking for a sativa dominant hybrid.

Matthew: Now you say vape pens are not actually vape pens. What does that mean?

Max: Some vape pens are vape pens. Most vape pens are not necessarily vape pens. And so the difference is between cartridge and cartridgeless. If you have a cartridgeless, no cartridge vape pen, and you can put in your own wax shatter, flower butter, sap, then the atomizer, as long as it’s at a low enough temperature is creating vapor and you can vape concentrates with a pen unit and it is fantastic. That’s gravy. For all of the people and the vast majority of the people who have cartridge vape pens you have to understand that hash oil, they have to make more viscus. It has to become more runny so that it can hit the atomizer, and how they do that is they cut it with a chemical so that it’s more of a liquid. And these chemicals could be propyl ethylene glycol or ethylene propyl glycol however you say it. The acronym is PEG and there’s a big debate over you know whether PEG is healthy or not. And this also involves e-cigarettes. But because the PEG that you’re hitting with the atomizer and you’re going from a liquid chemical to a semi gas is actually technically an aerosol mist. And so when you hit Lysol in your bathroom that’s an aerosol. It’s a chemical liquid that goes into a spray so it’s a semi gas. That’s an aerosol mist.

And so these are all aerosol misterizers that everyone is running around smoking. And it’s true that 50 percent of what you’re smoking is I guess cannabinoid vapor. So it’s kind of half and half if you will, but there’s not enough information to say whether inhaling the stuff is good or bad. Personally I don’t inhale it because I’m not sure if it’s good or bad, and I also don’t inhale it because it’s only THC and what the fun in that. I like all the other cannabinoids and the thing that I like more than cannabinoids is terpenes because that’s what gives you the differences between the feelings not just the percentage of the high. And so I personally smoke joints of flower because that’s what I appreciate.

Matthew: You mentioned something interesting there about the terpenes. And we’ve had guests on that highlight the fact that it’s not just THC level. That’s kind of the thing that gets headlines, but it’s the cannabinoid profile. So talk a little bit more about the terpenes and how you experience, enjoy different varieties because they’re terpenes.

Max: Sure. So terpenes are more or less the revolution of cannabis right now. People are becoming very hip to the fact that cannabinoids basically, specifically THC Delta 9 THC, that’s what packs the punch in terms of the potency. The differences between the terpenes is actually the difference between the highs. And I don’t know if this is true, but I strongly theorize that the difference between indica and sativa has nothing to do with cannabinoids whatsoever. It is strictly the terpenes. And so terpenes have a pharmacological value, and they all do different things. And they have more than pharmacological values. They do a million amazing things.

Let’s get kind of specific. So Dr. Ethan Russo who is a scientist and pharmaceutical developer for GW Pharmaceuticals in the U.K. is probably the best scientist publishing information on terpenes currently. And he has come up with something he deems the entourage effect which is not just the pharmacological value, the feeling that you get from the terpenes on their own, but how terpenes actually help cannabinoids become stronger. So one of the most prevalent terpenes in cannabis is myrcene. And myrcene helps THC actually cross the blood/brain barrier. And so having those terpenoids in conjunction with the cannabinoids actually helps the cannabinoids do their job a little bit better, but you’re also going to get a little sedation from the myrcene because it is a sedative, same as linalool which is like where lavender, the smell of lavender comes from.

And so how I explain it to people is imagine aroma therapy. Here is a bonafied medical science where you ingest medicine by smelling it. And so if you smell linalool and myrcene and d-limonene and b-caryophyllene, you know, on your cannabis and I’m detecting I know what these smells are. I know how they affect me. I’m also noticing where I smell them in my nose and the bud structure itself. I’m applying my interpening knowledge to it, I can smell the fact that if I were to smoke this linalool, I’d bet you I would get the same effect as if I were to inhale it in my nose, as the same as if I inhale it in my mouth. So terpenes are how cannabis makes you feel in the different ways that it does. And this is why pharmaceutical grade terpenes like Marinol suck.

I mean you know, here you have the federal government says cannabis provides no medical benefit whatsoever, but here’re the medical benefit of cannabis in a pill called Marinol. It’s been on the market for 20 years, and yeah it makes you happy. It makes you hungry, turns on your endocannabinoid system. Makes you feel better about things, but what about CBD, the cannabinoid that actually kills cancer cells for cancer patients. And what about all the, you know, how about some d-limonene in there to bring people’s spirits up and make people feel a little bit better. And so I guess this is kind of where interpening came from is I’ve just studied every little molecular particle of the plant to a science and jut played with it in my garden for so long that I’ve really just honed down an ability to actually see and smell how cannabis affects you. And that’s why I want to share these tools with everyone else because I actually care about the medical patients accessing the right type of medicine that they need. It’s so important. Yeah, it’s my passion.

Matthew: Can you tell us the difference between Phoenix Tears and Charlotte’s Web?

Max: Sure. So this is why I can’t wait to publish my next book which will come out maybe in a year or two, but there’s so many people, so many parents and so many people who have a loved one who is going through cancer or some other horrible disease and they go online and they just read all these things about Phoenix Tears or Charlotte’s Web or they see something on CNN, and nobody is breaking down what this stuff is. They just talk about it, and don’t really give much more information besides the fact that it apparently works and here’s its brand name.

Rick Simpson has had quite a bit of flack recently because in some of his videos where he describes how to make his THC oil extract uses Naphtha which I completely disagree with as well. He also recommends alcohol which does work. But essentially Phoenix Tears is an alcohol extraction that pretty much is really heavy in THC. And apparently Rick Simpson in this high does THC oil has cured himself apparently and he has apparently helped thousands of other people go into remission on just this oil, and that’s Phoenix Tears.

Charlotte’s Web is a brand name. You do not have to get Charlotte’s Web from a company that sells the name Charlotte’s Web. All Charlotte’s Web is is CBD oil, and that’s the difference. It’s THC oil versus CBD oil, and I’ve read a lot of articles, especially from Harvard Medical, about how cannabinoids kill cancer cells and CBD tends to do a really good job of that. It also seems that THC does a pretty good of that too, but also keep in mind that sometimes CBD cannabinoids will turn off THC cannabinoids or they’ll just take their place.

And so a lot of the time you hear people saying some of the best medicine is one to one ratio which is actually Sodavex, the binaca spray if you will that sold as a medicine all over the U.K. and Australia and Canada for MS and things. And you know maybe the one to one ratio is good, but what I would suggest is maybe a little bit of both at different times. Give your body the THC that it needs and just let it eat up that THC and then maybe give it the CBD oil that it needs. But if you’re a child or an older person and you don’t want to be shot into outer space, you should be careful with some of the Phoenix Tear stuff because you’re talking about a highly highly highly concentrated amount of THC that can, as I’ve witnessed before, blown some people’s minds. You really have to understand what you’re doing here. It’s not simple, and there’s not a lot of information out there that breaks the stuff down for people. So hopefully the Trichome Institute can help some of that.

Matthew: Max in closing where can listeners learn more about your book, your education offerings and everything the Trichome Institute is doing?

Max: The best way is to go to www.trichomeinstitute.com and in the contact page sign up for email listings. We do an email about every other month. So we really don’t bother with things, but we update people where in we’re doing interpening certifications. I do live trainings where I teach people this process, and also you can find our tools there on our shop page and then also see where we’re doing bud tender trainings or people who we license our curriculum to also do their trainings. And for any cannabis education institution who is interested in licensing Trichome Institute curriculum or education we do that too. So you can get in touch with us through the www.trichomeinstitute.com, but also we upload tons of really cool pictures of fascinating things, microscopic trichomes, insects, bugs, different hash oil extractions, famous people in the cannabis industry, all over our Facebook, Twitter, Instagram and MassRoots. And you can find all of our links to our social media also on www.trichomeinstitute.com.

Matthew: Awesome. Max, thanks so much for being on CannaInsider today. We really appreciate it.

Max: Thank you Mr. Matthew Kind.

Matthew: Bye-bye. If you enjoyed the show today, please consider leaving us a review on iTunes, Stitcher or whatever app you might be using to listen to the show. Every five star review helps us to bring the best guests to you. Learn more at www.cannainsider.com/itunes. What are the five major trends that will impact the cannabis industry in the next five years? Find out with your free report at www.cannainsider.com/trends. Have a suggestion for an awesome guest on www.cannainsider.com, simply send us an email at feedback@cannainsider.com. We would love to hear from you.

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