In this episode Julianna Carella and Marjorie Fischer from Treatibles explain how we can help anxious or suffering pets with a hemp and cannabis derived compound called CBD.
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[1:55] – What are Treat-ibles
[2:45] – What animals can have Treat-ibles
[5:49] – Julianna discusses the law in regards to .3 THC
[7:26] – Julianna discusses the endocannabinoid system
[10:20] – Why do people use Treat-ibles for their pets?
[12:01] – Marjorie talks about the ingredients in Treat-ibles
[14:00] – Are people really open to using cannabis for their pets
[15:32] – Marjorie discusses dosaging for different sized animals
[17:24] – Julianna compares lab testing for CBD
[19:25] – Julianna talks about hemp CBD vs. flower CBD
[22:38] – The pets’ reactions when eating Treat-bles
[24:46] – Are vets chiming in on Treat-ibles
[26:42] – Where are Treat-ibles offered
[28:47] – Julianna discusses their experience at the ArcView Group
[30:23] – Future states to approve licensing for Treat-ibles
[33:10] – Contact information for Treat-ibles
Matthew: Hi I’m Matthew Kind. Every Monday look for a fresh new episode where I’ll take you behind the scenes and interview the insiders that are shaping the rapidly evolving cannabis industry. Learn more at www.cannainsider.com. That’s cannainsider.com. Are you an accredited investor looking to get access to the best cannabis investing opportunities? Join me at the next ArcView group event. The ArcView group is the premiere Angel investor that focused exclusively on the cannabis industry. There is simply no other place where you can find this quality and diversity of cannabis industry investment opportunities months or even years before the general public if that’s not enough, you’ll also be networking with the top investors, entrepreneurs, and thought leaders in the cannabis space. I have personally made many of my best connections and lifelong friendships at ArcView events. If you are an accredited investor and would like to join me as an ArcView member, please email at feedback at cannainsider.com to get started. Now here’s your program.
We often talk about cannabis as medicine on CannaInsider and have many guests on that highlight the benefits of cannabis for the human body but we often overlook our pets that our such a huge part of our lives. That is why I asked on Julianna Carella and Marjorie Fischer to CannaInsider today to give us more details on one part of the cannabis plant known as CBD that can help our cherished pets. Welcome Julianna and Marjorie.
Julianna: Thank you.
Marjorie: Thank you.
Julianna: Thanks for, thanks for having us.
Matthew: Sure. To give us a sense of geography can you tell us where you are today?
Marjorie: We’re based in Oakland, California, Northern California.
Matthew: Okay and what are Treat-ibles and why did you start making them and what’s CBD? What should we think about this Julianna can you help us understand it?
Julianna: Sure. So Treat-ibles are our CBD rich product that we make for animals. They’re specifically designed for dogs, but all animals can actually enjoy them and they’re different from our other products in that theyre… we include the CBD as opposed to the THC and it makes the product effective without being psychoactive. So the benefits of the CBD are in the product without the effects of THC, and so you can give this product to your pet and gain all the benefits of CBD without getting your pet high.
Matthew: Now what about, are we talking mammals here or what if I have some reptiles I want to give a Treatable to?
Julianna: Well all animals have an endocannabinoid system, except for insects. So as long as you’re not trying to give it to any insects in your world then you should be okay.
Matthew: Yeah okay good. I didn’t know we all had endocannabinoid system. That’s pretty interesting except for insects okay.
Julianna: Mm-hmm, mm-hmm (affirmative).
Matthew: And it’s probably I mean dogs are the most common pet and cats, but do you hear of any other animals I mean are we talking Hedgehogs. Everything under the spectrum is this like full Noah’s Ark, any animal? What would you say to that?
Julianna: Absolutely. Well I think some people have even said you know that animals roaming in the wild would naturally be you know coming up to hemp plants and perhaps smelling it and eating a little bit of it. I mean it grows naturally in our environment and animals in the wild would, if it were allowed to grow wild, they would be able to go up to the plants and actually enjoy it and gain some of the health benefits from it so that, that’s interesting and animals shouldn’t be excluded from, from the benefits of this product. And we’ve had experience with dogs and cats using the product, but we’ve also heard from bird owners that have crumbled up the dog treats and given them to their birds including chickens and parrots and other pets around the house.
Matthew: Now if anybody remembers Julianna’s voice you have a good memory because I don’t know what, that was some time in 2014 that Julianna was on the show talking about her company Auntie Dolores and it’s the same Julianna and now we’re talking about Treat-ibles which are the CBD infused dog treats or animal treats. I’m sorry. So I just wanted to make sure that anybody’s having a déjà vu moment that we, we covered that. Now what’s the difference is is Auntie Dolores and Treat-ibles two different companies or are they under the same umbrella?
Julianna: At the moment they’re under the same umbrella and Treat-ibles is considered an Auntie Dolores product and now we’re only distributing it in California at the moment because we have to setup pet food licensing in other states and so we’re just really interested in providing the CBD pet products in other states and worldwide. And so we’re kind of looking at different, different avenues to carry that out.
Julianna: We do get a lot of requests from other states and although the product is 50 states legal in terms of the formula we still need to go through the process of setting up the pet food licensing.
Matthew: Okay. So Julianna can you give us a little refresher on .3 THC and what that means and how the law is different once you go under .3 THC?
Julianna: Yeah. So there’s a legal threshold for THC content on, on all products and because most cannabis is obviously above that amount and you know like our edibles and our Auntie Dolores edibles are a certainly above that amount so we are not able to legally ship that product out of state because it’s considered a controlled substance and it’s a schedule one narcotic. CBD on the other hand particularly hemp-derived CBD has less restrictions, and the reason why we’re using hemp as opposed to cannabis is because we wanted to be able to make this a product that that pets worldwide can use and in order to do that we needed to make sure the THC level was below that legal threshold which is .3 percent. That’s a very, very low amount of THC and a lot of companies that are selling CBD rich products do indeed have above that threshold and so it’s something to just you know producers have to be really mindful of so that they don’t you know get into trouble legally.
Matthew: Sure. Let’s circle back to the endocannabinoid system for a second Julianna. We talked about it briefly there, and you said every animal other than insects has an endocannabinoid system and it’s just such an important thing that I was wondering if you could highlight it for a second because we go through biology in you know grammar school and high school and we learn about the respiratory system and the pulmonary system. How do you think about the endocannabinoid system?
Julianna: Well I think it’s largely overlooked in the medical community. It’s not taught in medical schools. It’s definitely not taught in veterinary schools. So doctors and veterinarians are essentially misguided around a huge, huge piece of science that has been sort of strategically removed from the consciousness and unfortunately it means that we’re quite behind with our research, but there’s enough research out there for us to know that you know indeed all animals have an endocannabinoid system and that this endocannabinoid system is actually incredibly important in our physiology. I mean it regulates homeostasis. It pretty much underlies almost all physiological functions in our body because we have these receptors in our brain and throughout our body.
And then the cannabinoids are really these neuromodulators that talk to our system and help our system to act in balance and to you know fend off disease and to just basically bring a balanced state to our whole system. And so when the whole community, whole medical community at large has sort of overlooked the, the piece. If you haven’t acknowledged that the endocannabinoid exists, then it’s very easy to dispute the purported results that people and animals get from CBD because how can this possibly work so profoundly. Well it works very profoundly because apparently we’re setup to, to need this in our systems.
Apparently I mean if you really look at science objectively on this it’s clear that without cannabis, without cannabinoids in our systems that our systems are operating less than with 100 percent optimum you know a balance and effectiveness. So and I think that really sheds some light on this concept of endocannabinoid deficiency which is something you’re hearing more scientists talk about and I think there’s something to that and I think humans experience it and so do animals. They experience an endocannabinoid deficiency when they don’t have cannabinoids in their system.
Matthew: That’s interesting. I’ve never heard of that endocannabinoid deficiency. Marjorie what are the primary reasons people are seeking out Treat-ibles for their pets. I imagine seizures is a big one, separation anxiety are there any other reasons people are reaching for Treat-ibles for their pets?
Marjorie: Yeah definitely. I mean what we see overall is that similar with people you know animal, animal owners, animal you know human companions are looking for alternatives to a lot of traditional medicine and things that are not working for their animals. And so they reach out to us at that moment where they’re seeking an alternative in something else and so it’s really this wide ranging amount of conditions and those are emotional, they’re behavioral, they’re physical, physiological. They’re just like when people start to seek out cannabinoids, and so seizures is a big one, separation anxiety, other forms of anxiety that are induced by fireworks or loud noises or going to the groomer. And then we see muscular skeletal being another big one seems like arthritis; aches and pains of old age.
We’ve had a lot of animals start it at the end of their life as well where their owners are looking for a way to improve their quality of life during those last months or that last year. And then we also see animals with heart conditions. Apparently they have certain issues with eating and their anxiety increases because of their heart rates so that’s another one and then cancer. You know often animals stop eating when they have cancer or diseases similar to it, and we’ve seen a lot of our customers reporting that their animals will start to eat again when they’re using the Treat-ibles along with chemotherapy.
Matthew: Huh that’s fascinating.
Matthew: So what are the major ingredients for the treats Marjorie I mean what are the top ingredients I should say?
Marjorie: Well we really put an emphasis on the quality of all our ingredients not just the CBDs. So you know first and foremost it’s about using super foods, organic foods, and things that are really going to benefit the animals in every way. So pumpkin is a big one and that’s really great for digestion in animals and turmeric and cinnamon we put those in because their, they’ve got these really great anti-inflammatory benefits. And then coconut oil is another great one that is really great for the animals and then peanut butter. High protein you know we really want them to get that great protein source and the combination of these things together make the treats really delicious. So we find that animals just adore eating them and in fact want more than you know often what, what they’re getting so.
Matthew: There really are some synergies between certain foods, especially super foods cinnamon and turmeric and tumeric and ginger. There’s something going on there when they’re mixed together that their more powerful than they are individually. I don’t know what the science is there but I’ve experienced it myself.
Marjorie: Yeah and it’s a big reason we use the ingredients that we do. We believe whole heartedly in that synergy and that’s really what cannabinoids you know how they act in the body. You know it’s about all of these things sort of working in concert with each other to produce this you know these amazing effects. So we choose our ingredients really carefully with all of that in mind. Everything is in there you know for beneficial reasons. We want to increase vitality and create this really overall harmonious effect in the body of the animal.
Matthew: Are people that don’t consume cannabis do you find they have more questions about the Treat-ibles or are they just as you know open to it as people that do consume cannabis?
Marjorie: They definitely have very different questions and the reason is because they are very unfamiliar with cannabinoids and what the effects are. So very often they assume that it, it’s going to be psychoactive for their animals. So the biggest question I get is you know will this affect, will this get my animal high you know that’s, that’s the number one question coming from people that don’t know about cannabis. So THC is the only cannabinoid that has that psychoactive effect. So really it’s about educating them and explaining that they’re all these other cannabinoids like CBD that don’t have that psychoactive effect.
So we’re able to use them in children and animals and you know people with you know compromised immune systems and you know it’s, I tell you that’s the biggest education piece and then helping them to understand that endocannabinoid system and why this is a great alternative for you know the body whether it’s in an animal or a person. And what I find is that there’s this great amount of excitement that happens. They go from skeptical to excited really quickly as soon as you take out that psychoactive piece which is really that’s the fear barrier I think for animal owners. And once they learn that that’s not actually there they get really excited about the possibility of you know what this can do.
Matthew: What about dosage Marjorie because I mean I for CBD I just wouldn’t be that worried about too, over consuming. At the same time you want to get the right dosage. What, what is the right dosage for different size animals?
Marjorie: Yeah so it is true this is a totally, it’s totally safe. It’s totally nontoxic. It’s not possible to overdose, but it is definitely important to you know get in the right place. So what we recommend is one treat which has 1 mg of CBD, so it’s one treat per 20 pounds of an animal. So if you’re animal is less than 20 pounds, you can actually split that treat in half and if the animal is 60 pounds let’s say than you know you’re going to calculate accordingly. And this is essentially like a foundation for how much to use. So we always say that as an animal owner you know your pet better than anybody else, and so maybe your animal is going to need a little bit more than this or a little bit less.
It’s important to kind of monitor and watch them and you know look to see if you are noticing you know a benefit. And what we see is that essentially within about 30 minutes as a maximum that it should start to take effect and it should start to work. So if you’re noticing that maybe you’ve given you know one treat and your animal is 20 pounds and you’re not necessarily seeing nothing you can give another half a treat you know. So there is a little bit of room for making that decision and because their safe and nontoxic as I said you know if you end up giving 2 treats and your animal is only 15 pounds, well it’s very similar to eating an extra slice of bread at breakfast. You know maybe my tummy is gonna get a little full, but you know I’m still going to be you know perfectly happy and healthy so there is no harm in giving a little bit more if an owner would choose to do that.
Matthew: Switching gears to testing. Julianna how does the lab testing compare for pet products to human cannabis products?
Julianna: It’s pretty much the same process. You know testing edibles in general is really different than testing concentrates and flowers, and you know the lab that we work with CW Analytical does a really good job. And often what we’ll do is we’ll test our materials. So we’ll test the CBD material first to make sure that it’s got the percentage that we you know were told that it had. And then we test the treats afterwards, and we’ll take random treats from multiple batches and get them tested to make sure that they come out like just around 1 mg. Some of them come out at like 1.000 or something like that but for the most part each one does test out at 1 mg.
And you know that’s important because we’re providing very specific dosage information on the packaging and want to make sure that the testing average like you know our recipes and how we executed them properly and what not. Also to note, there’s other cannabinoids in these treats which are non psychoactive, but we decided to have more of an entourage effect with this product so there’s actually a little bit of CBG and CBM in these treats as well.
Matthew: Oh good, good. Julianna I’m curious your thoughts on hemp based CBD versus let’s say cannabis flower based CBD. I mean these are all the you know hemp cannabis. They’re all the same plant in some ways, but there seems to be a lot of different opinions, and I get emails where people say hey well what’s the difference? Why is hemp better? Is cannabis flower better and the opinions seems to be all over the place. Where do you weigh in on this?
Julianna: Well I weigh in on the side of science on this as opposed to the side of politics because the only reason there’s a difference between hemp and cannabis right now has to do with politics. And truly their the same plant you know there’s obviously different attributes but just like there’s many different strains out there. It’s the same with this plant. Hemp is just another type of strain really and obviously the plant provides so much but it’s gotten a bad rap with regards to CBD. Partly because some of the manufacturing practices that we’ve seen in the last few years which undoubtedly are not great practices, and then they were practices that were an industrial form of extruding this material and the you know the purported medical CBD that was extracted from the material perhaps had some other elements to it that were unsavory such as some heavy metals and bio contaminants and other elements that should not have made its way into the material and subsequently that material was given to epileptic children, and you know people got sick.
So certainly we want to be mindful of how these products are processed and extracted and all of that that’s really, really important to us. Let’s just say that all CBD that’s derived from hemp should be classified in that way that it’s not good because it’s got this and it’s got that. That’s just a huge over generalization and then really you could say the same thing about cannabis cultivation too. And then consumers should be wondering where any of their cannabis or hemp where that cannabinoid material is coming from in the process. It does feel that hemp CBD is under extreme scrutiny and I think it’s a bit unfair. We have sourced some really, really good material that we know is clean, and as I said at the beginning of the interview it was important to us to use the hemp because we could not make a product that is 50 states legal derived from cannabis. There’s just simply too much THC in it and although that has fantastic health benefits, it’s not a product we can sell worldwide. And so we really sought out this excellent hemp CBD that comes from Europe and it’s virtually 100 percent pure so it’s, it’s really fantastic to be working with that kind of material.
Matthew: Marjorie if you were to rank the number one or two things customers of Treat-ibles say about how their pets react when eating a Treat-ible what do they say most often?
Marjorie: Well there’s always a lot of explanation points and capital letters in the emails because people are just so excited. And this happens usually within just the first Treat-ible that they give. And so pain and immobility is definitely one of the top two. For example we have one rather large dog who was unable to walk and wears a harness and you know basically needed their owner to carry them around, and once they started using the Treat-ibles the dog can now walk on their own. And we have a lot of other stories similar to that when it comes to you know that kind of joint pain and immobility.
I would say that the second thing would be separation anxiety. We, we have a dog locally that, whose owner uses it almost every day for that. Without it the dog would cry and you know just be beside itself in the home, and the owner would have a really hard time leaving and now you know it’s just incredible the calming benefit. And it really just neutralizes you know it doesn’t sedate them. I think that’s a misconception people often have. It really just balances their systems so they don’t feel that anxiousness any longer. And so that’s really a second one and you know it’s, it’s impossible not to mention you know that, that epilepsy.
We have so many stories about animals that had almost daily seizures no longer having those seizures at all because of the daily regimen of Treat-ibles. I can think of one woman in particular in Northern California who has a couple of Chihuahua’s and you know recently got an email that she was running out of treats and desperate for more treats because you know she didn’t want to spend one day without them. So it’s quite dramatic and really heartwarming and you know those are, those are three of the top ones, but it’s just so incredible how wind ranging you know the benefits seem to be and what we hear from our customers.
Matthew: Now what about vets? Have they reached out to you at all or they provided any feedback?
Marjorie: Yeah and actually that just continues every week. We have one vet in particular down in Southern California that has started using them in his practice for a lot of the conditions that I’ve mentioned, and what we’ve heard is that there really a wonderful part of a regimen whether it’s a wellness regimen or like I mentioned before if an animals on chemotherapy, because there really is no interaction. That’s what we’re hearing from our customers and from this vet and other vets that have started to use it. It really is a wonderful part of whatever else the animals are using and taking. And so that’s been really great feedback from the vets.
And we’re also in the process of putting together a study with this vet in Southern California where we’re going to recruit a bunch of his clients and dogs and look at dogs with heart conditions and dogs with cancer and dogs with arthritis and immobility issues and you know epilepsy and all these conditions I mentioned, and it will be a yearlong study and we’re going to be using our Trea-tibles obviously in that. And it’s really exciting and you know it’ll provide us with just even more wonderful evidence of the benefits. And it’s great to be able to work with a veterinarian because we’re really eager to you know to have more animals using the product and really get that feedback and you know see how it does work when they’re on all these other regimens. And we think it’s really a great partnership to be able to work with veterinarians and have their support.
Matthew: Julianna are Treat-ibles offered in dispensaries, pet stores, online I mean you said it was 50 states legal so I’m wondering is dispensaries even necessary or are they offered there cause people think about them in the same breadths. Where are they?
Julianna: Yeah originally we didn’t, we weren’t sure if it was going to work out to sell them in the dispensaries, but it has been and it’s been great. A lot of our dispensaries are really excited about the product. And then we also have direct to customers sales through the Treat-ibles website. Like I said as long as they’re in California and we will be selling out of state soon once all these licenses are approved, and then we just got a couple orders for some pet stores here in California. So this is kind of new for us. There’s quite a few boutique type pet shops in California that really appreciate you know holistic alternatives for food items as well as medicine and nutriceuticals and so it kind of covers all of those categories and can be placed in a variety of you know spots in a pet store, depending on the emphasis that they are trying to promote. So that’s been exciting.
Matthew: Well that’s interesting. Traditional pet shops that’s really going to open things up quite a bit I imagine.
Julianna: Um-hmm, yeah we hope so yeah. A lot of people, you know may not be interested in cannabis for various reasons or maybe they’re just you know they’re, all they know about is THC and then they find out about these other benefits of the plant and it’s like a real eye opener for people that have sort of shunned cannabis for a long time now. They’ve got an alternative for their pet that’s not going to get their pets high and is pretty affordable compared with all the other meds that they might be giving their dog.
Matthew: Your Auntie Dolores company that provides the edibles for human consumption and the now Treat-ibles for pet consumption both businesses are growing. You’ve presented at the ArcView group which is an investor forum. Can you tell a little bit about your experience there and what you did?
Julianna: Yeah, yeah I’d be happy to. It’s been a fantastic experience I have to say. It’s been really, really wonderful just meeting the network of investors that are involved with ArcView. We have a fantastic group that has you know helped fund a lot of our Auntie Delores initiatives to increase our sales and build out our sales team and just really go full force with our brand and the products line and it’s been, it’s been awesome to make those pushes with our company and to have that kind of support. And then you know since we were in ArcView in June of last year. It’s been almost a whole year now and we’re, we’re realizing that the pet treat thing might be a really interesting opportunity as well, and so we might need to raise some money again so that we can you know sort of capture this opportunity since we sort of spaced ourselves as one of the first movers in this industry and that’s really exciting we want to be able to sort of take advantage of the momentum.
Matthew: Sure. Well that makes a lot of sense. I mean it really helps to be a first mover in the industry. Now Marjorie we’ve talked about the Treat-ibles only being available in California right now, but what states do you think are likely to approve your license next so you can offer Treat-ibles there?
Marjorie: Oh I would love to think that every state will approve our license. It’s really, I don’t consider there really to be barriers other than bureaucracy you know which would be the case even for filling out you know a new DMV application. You know I think it will be fairly straightforward and you know that we’ll be able to get those licenses in every state at some point which we are working on and will happen at some point soon. And we’re also hoping to produce more products specific for cats and larger dogs and you know have a variety that would include possibly raw treats things like that. So there’s a lot of things coming on the horizon and you know we’re, we’re very excited about and look forward to being available all over the country and hopefully all over the world.
Matthew: Gosh I hope there’s somebody from the zoo’s listening because I enjoyed the zoo but at the same time I feel terrible for these animals. It would be great if they could have a little, in the corner have a bucket of CBD Treat-ibles and to relax and normalize a little bit you might need a lot if it was an elephant or a giraffes but I mean I’m serious.
Julianna: Well we thought it would be fun to provide the treats for some of these shelters and just you know. The whole shelter of dogs like a few treats. Give them their dosage and see how it goes. It might calm the whole place down.
Matthew: Yes cause I volunteered at some animal shelters and you go in there and sometimes it’s quiet the other half the time it’s not because when one starts barking and then they all start barking and then they all make each other nervous and upset. It would really help things out there so that’s a great idea.
Marjorie: Yeah there’s a lot of opportunity with that I mean you know think about the grooming facilities or the training facilities you know a lot of these animals like the dogs in particular come in with a lot of anxiety and you know it’s, it’s a great way to help them in those situations as well. We’ve started to get contact from people besides the rescue organizations from dog organizations that run you know certain dog shows and gatherings, and I think there’s a lot of applications for it in the settings when you know animals come together.
Matthew: Yes. Combat dogs too and you know maybe in, in Iraq or Afghanistan or that work for police I mean I might be, I might join your sales team here. I’ve got a lot of ideas.
Margorie: We’re ready for you Matt.
Julianna: I love it.
Marjorie: Come onboard.
Julianna: You’re hired.
Matthew: Well Julianna in closing how can listeners find Treat-ibles?
Julianna: Sure so visit us at www.treatibles.com and you can also find us on Twitter, Facebook, Instagram. We love getting Instagram photos of before and after of dogs. So people should feel free to send those over. We love posting that stuff.
Matthew: Right. Well Julianna and Marjorie thank you so much for being on CannaInsider today we really appreciate it.
Julianna: It was great. Thanks so much Matt.
Marjorie: Yeah thank you it was a pleasure.
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