Matthew: Hi, I’m Matthew Kind. Every Monday and look for a fresh episode where I’ll take you behind the scenes and interview the leaders of the rapidly evolving cannabis industry. Learn more at www(dot)cannainsider(dot)com. That’s www(dot)cannainsider(dot)com. Do you know that feeling when you sense opportunity, when you see something before most people and you just know it will be successful, then you're ready. Ready for CannaInsider Consulting. Learn more at www(dot)canninsider(dot)com/consulting. Now here's your program.
To give us an update on cannabis legalization in Vermont I’ve invited Eli Harrington, Editor and Co-Founder of Heady Vermont on CannaInsider today. Welcome Eli.
Eli: Thank you very much Matt. Great to talk to you today.
Matthew: Eli to give listeners a sense of geography can you tell us where in the world you are today?
Eli: I am in Burlington in the great state of Vermont on the shores of Lake Champlain.
Matthew: Oh great. Yes you know Burlington is very similar to Boulder in many ways where I live. The pedestrian walk I discovered is designed by the same person.
Eli: Right. Yeah, yeah I think your Pearl Street is our Church Street.
Matthew: Yes and I think very similar.
Eli: Yeah exactly. Well I’ve heard that too and the Vermont/Colorado comparison gets made a lot as far as us being a sort of smaller, weirder cousins.
Eli: I’ve yet to go to Boulder so I’ll look forward to finding out for myself.
Matthew: Well tell us about your background. How did you get involved in the cannabis scene in Vermont?
Eli: Well for me personally it started out with I call him the “Godfather” and he’s a really close family friend. My uncle was dying of lung cancer when I was I think eleven or twelve and he was just in rough shape with the chemo and at the same time our family friend Mark Tucci had started his MS treatments and so Mark was really one of the original patients who helped my uncle out a lot and at a young age I came to understand cannabis as being a medicine. I went to college at Brandeis which is a very liberal place and very known for social justice.
I had experiences being around the plant myself but it was really when I saw this group and then saw the first event they had this past summer in July. I said if these people who are business people who have started Magic Hat Brewery, founded Jogbra, writers, Vermont secessionist’s, really just interesting eclectic group of people who are also very conventionally successful in this Vermont way and so I was really intrigued to see more about what that meant and at least participate however I could and understanding if this serious group of people are going to try to make it happen and the politics might line up this year this seems like a chance to get involved.
Matthew: So you’re saying there is a group of people in Vermont that want to secede from the United States kind of like Texas and do they have any traction at all? Do they feel like it’s possible?
Eli: I mean this is a; you should look it up The Second Vermont Republic is what they’re called. It’s a small group but one of their members Rob Williams is a writer and he’s part of the cannabis collaborative group; a really interesting guy. I think Bernie has probably brought a lot more attention to the Vermont Secession movement. I won’t speak for them. I love the ideas as an 8th generation Vermonter. I think it’s really cool to explore and think more about public policy but yeah don’t look for anybody in Vermont to take over any federal facilities any time soon or anything like that.
Matthew: It’s an interesting concept though. I mean just looking at the size of our country. It’s just Alaska, Hawaii, people in California being managed all the way from D.C. I mean just from a practical point of view is our country just too big and too diverse to be managed centrally? It’s something to think about.
Eli: Well it’s funny and cannabis really is one of those issues that shows there are a lot of I think social issues that show where those divisions can happen and Vermont is some place; Vermont was an independent republic for 14 years before it joined the U.S. and Ethan Allen kind of was a militia. The whole concept of Vermont was really a rugged individual taking self directed action with a small group of people who didn’t want that foreign control.
Eli: So it’s funny. We’ve kind of come full circle in a lot of the mantra which now has almost run its course calling it the Vermont Way right which is such a cliché but it’s one that appeals to our sense of pride. It’s interesting to see how all of these paths intersect and what can we do here in Vermont that’s markedly different from other states? Having a small state, having a lot of access to our representatives through the legislative process it’s interesting to give people context. In Vermont we don’t have ballot initiatives. It’s forbidden from our constitution so we can’t just have a group of people get together or a couple groups of people get together, collect some money, and do a campaign. Part of the reason that it’s coming through the legislative process is that that’s really the best option we have. So it’s interesting because we are such a small place that we can be almost a political laboratory in different ways if you look at the GMO labeling laws.
Matthew: Yeah, yeah I’ve noticed that so that’s one of the reasons I wanted to have you on the show is that even though Vermont only has a population of like 600,000 range it has kind of an out size presence in terms of what it does and kind of being on the bow wave of change and I thought it was great how Vermont says hey we want to label GMO’s; just hey what’s wrong with just knowing if there’s GMO’s in our food and did the food industry kind of sued Vermont on this. Is that right?
Eli: Yeah, yeah. There is a whole back and forth and a lot of threats and I know when Monsanto sends you legal letters those are serious threats. So it took a lot of concerted effort and I really give the politicians at the local level; these discussions started a long time ago and it kind of speaks to the culture in Vermont as far as people being very conscious and also very involved. That we’ve gotten to the process of having our congressional delegates standing up and helping to make this happen and really hopefully it changes consciousness at the national level too.
So there are still 50 states with two senators each and ours do a great job Senator Leahy and Bernie Sanders. It’s quite the dream team but it really started from a long, long time ago and I think it is interesting. Like I said it’s kind of being this political laboratory and we’re pragmatic people. What’s wrong with knowing what’s in your food? What’s wrong with having a label that says if there are GMO’s? You can still choose to buy it or not buy it.
Matthew: Yeah. That’s when you really see the power of corporations come out and they want to suppress just having a simple labels thing if something is GMO or not. It’s a little scary. It also kind of dovetails on the topic of the DARK Act. Are you familiar with that?
Eli: No, no.
Matthew: The DARK Act was a bill at the federal level. I think it’s still floating around congress that would make it federally illegal to put on any food if any part of the food has a genetically modified organism in it.
Matthew: And it’s shocking to see the number of representatives that would vote to literally keep us in the dark. I’ve come a long way around on this topic because I know this is a cannabis related show but at first I was.
Eli: No this is relative.
Eli: And its important people caring about I think cannabis has had a big part too. You look at all the pesticide recalls. People are just generally more conscious about what’s going on and also about sort of what happens when they’re not directly involved as activists. The system as it is; the status quo does not favor the individual who might or might not be being harmed from a genetically modified organism that we don’t understand yet. And who can’t make that choice. It’s very (08:48 unclear).
Matthew: Eli for people unfamiliar with Vermont’s legalization status and efforts can you kind of frame where Vermont is right now especially relative to other states?
Eli: Yeah sure thing. So Vermont has had a very small medical program that started about a dozen years ago. It’s still very limited as far as the conditions. Chronic pain is one but mostly AIDS, Cancer, MS. So there are less than 3,000 patients in the state and only four dispensaries. There are caregivers allowed but it’s a one to one caregiver to patient relationship. So there is no recreational market or personal use market so the only people who are legally consuming cannabis in Vermont are the 3,000 registered patients.
Eli: Yeah so there’s a lot of room to grow here. The legislature is currently considering a bill that will allow for personal use starting in 2018.
Eli: That will not allow for edibles. Right now edibles and concentrates are only allowed for patients who are registered and the dispensaries that serve them. So this bill in 2018 right now would not allow for personal cultivation so there’s no home grow. It would allow for a limited number of cultivation licenses at different tiers. So under 2,500 square feet, under 5,000, and under 10,000 and I think over 25,000. Again so we’re looking at a very small scale for what would be allowed and that would be starting in 2018 so personal use for X amount of retail locations probably not more than 14 throughout the state and a limited number of cultivation licenses starting January 2018.
Matthew: Okay. I was going to ask you why is there so few patients? Is it just because the list of qualifying conditions is so tight or what’s the reason that there’s only a few thousand people?
Eli: Yeah I mean I think that’s a big part of it. The application process isn’t that onerous but you have to have a six month relationship with a physician and that most likely means that it’s your primary care physician right or a specialist.
Matthew: And then the physician prescribes it for you or what’s the connection between a physician and getting a card or the (11:17 unclear).
Eli: So the physician has to basically approve it in order for your application to be approved.
Matthew: Interesting, okay.
Eli: So you do need a physician and not just any physician. You can’t walk into any office of somebody who you know might be favorable. It really has to be a relationship of six plus months and even the qualifying list of conditions.
Matthew: Yeah let’s go through a couple of those. What are the qualifying lists? Is it pretty onerous in terms of its not many things that can get a wide swath people in the door?
Eli: Yeah that’s exactly it and I’ll give you an example but American’s for Safe Access gave Vermont I believe a D for our grade yeah and so the eligible conditions Cancer, HIV-AIDS, MS, Wasting Syndrome, severe pain, severe nausea, and seizures.
Matthew: Mm-hmm (affirmative). See your patent though is that sounds pretty general it’s not.
Eli: Right. That can be, that can be. Generally speaking though I think it’s been people have been hesitant to go through. One you do have to register with the state as a patient when you do it. Also I think within the medical community I’m not a doctor and there are a lot of physician’s here who have done a lot of great work in the cannabis world and brought a lot of education forward.
But I think it’s still the kind of thing that has been hard for people to want to make that ask and because the group has been small here in Vermont and the program has been conservative. Vermont marijuana is not really in the news unless it’s a bust except for this year to this level of detail which is too bad because there have been a lot of efforts to reform the medical and open up the conditions more and more which are being affected now that everybody’s having conversation. So I think everybody understands that medical will be reformed as part of this process and it’s a question of how. I think a lot of people would rather see more dispensaries, more caregivers, more patients, and try to break in.
Matthew: Tell us more about the caregiver model there and how that works as some people might not be familiar with what caregivers are and in Vermont specifically what the caregiver relationship is.
Eli: Yeah so in Vermont it’s a one to one relationship so one patient may assign one caregiver. Basically if you qualify as a patient you’ve got your application in, you pay your I think it’s fifty dollars for your annual fee, and then you get your card in the mail. You have three options. You can grow your own and the limit is seven mature plants and two immature. You can register for a dispensary and I say a dispensary because you can change it but it’s difficult otherwise you are locked into one dispensary. So you choose a dispensary and there are only four of them in the state and they’re all about an hour a part okay.
Eli: So there’s a map that I’d be happy to share and people can see on the Vermont; the state government medical marijuana page that shows the number of patients in each county. So those are your; you have those two options grow for yourself, choose a dispensary, or you can designate a caregiver. So a caregiver can grow your designation, your seven plants and two immature plants in a single indoor facility. The caregiver must also apply for a card and they have to be twenty-one years old and free of drug convictions.
Eli: So again it’s a very restrictive system and the caregiver area is a place that could probably grow more here in Vermont but it all starts with allowing more patients. I think streamlining the process a little bit more. Things like PTSD which people understand more and more. Even the qualifications for chronic pain and one thing that’s really, really significant that I can’t forget to mention the UVM College of Medicine is hosting the first medical marijuana class at the medical school level which is happening right now this semester. So I think that the medical community there’s some interesting medical research going on here. The Vermont Patient’s Alliance have some physicians involved who are doing some really cool research and I know that’s a big part of interest for us here in Vermont.
Our scale being what it is we’re not going to have the kind of volume and production that places out west are. I mean what’s the future of cannabis here in Vermont? I think it’s a lot of research and development. At least we hope there’s a high quality of life and it’s a place that young people and scientists are drawn to naturally and researchers.
Matthew: I need some infused maple syrup.
Eli: Oh my God I mean the food; unfortunately the edibles were the first thing to be compromised in the legislation.
Matthew: Yeah tell us about state of edibles because a lot of people listening are interested in edibles and infused products and concentrates so Vermont is (16:40 unclear).
Eli: Yeah I think everybody’s interested in those; everybody’s there.
Matthew: Those are forbidden in Vermont currently?
Eli: So right now the dispensaries are able to produce edibles for their patients.
Eli: There had been loopholes where patients could be making their own concentrates. Although I think we’ll see some of those be closed unfortunately the police have busted a few. They’ve called them clandestine labs. They’ve been really small, amateur, BHO operations. It’s weird. They only come out during the legislative sessions. Crazy.
Matthew: But you can’t; so you’re saying that only the dispensaries, these three or four dispensaries can make their own edibles, concentrates, and infused products and only for their patients is that right?
Eli: Well right and patients can produce their own if they’re growing for themselves.
Eli: But again there’s not a lot of that happening.
Matthew: People are just like hey I just want to get flower. Let’s cover that base before we get into anything more exotic.
Eli: Well and you know I don’t know what the dispensaries sort of sales look like. I would imagine edibles are extremely popular there and concentrates they’re really you can’t go in unless you have a; they’re very small low-key operations that really operate kind of more on demand for patients than in any kind of retail context.
Matthew: Do they grow there at the dispensary or how does that typically work? I mean is there sometimes you see a dispensary with its own grow facility attached to it. Is that typically how it’s done in Vermont or is it different?
Eli: No I’m not familiar with the specifics of each one but I know the one here in Burlington does not have; their cultivation is not here in Burlington.
Eli: And these places are all super discrete. Unless you know where they are, unless you’re a patient there’s no signage, there’s no walk-ins, there’s not even; usually it’s called by appointment.
Eli: For everything. So it’s really small low-key operation and to get back to the question of the edibles and the concentrates it’s really, really unfortunate that that was kind of the first political compromise that was put forward where edibles are something that will be right now in the proposed legislation even when flower is allowed to go on sale in 2018 edibles would not be. I think what everybody is thinking is that as there’s more comfort and familiarity with edibles that if there’s a personal use market there will be a personal use edible market probably pretty quickly. I think the market forces demand that there are edibles and it’s really just a question of let’s not even bother addressing that right now on the personal use side because there’s so much sort of set up in education. We’re really taking a lot of steps forward quickly here in as far as thinking about personal use and what the dispensaries and the home grow and the caregiver system has been.
Matthew: Right. That’s all medical. We’re talking about all medical marijuana and getting a card and so forth but what about in terms of recreational? You mentioned in 2018 is there a possibility for full recreational use coming out in the months or weeks ahead? Is there any talk about that?
Eli: Doubtful. We’ll see what the wrangling looks like in the house. That seems like kind of a no brainer right that once we pass a legalization that people shouldn’t be getting citations.
Matthew: Right. Is it decriminalized?
Eli: It is decriminalized in Vermont. So right now it’s a small civil fine.
Matthew: Oh good.
Eli: One or two hundred bucks which is nice and opponents have said look you have decriminalization already. The States Attorney here in Chittenden County will probably be our next Attorney General has said we have decriminalization that’s enough but really we know that there’s a huge demand from Vermonter’s already. We know that 80,000 people this is from the RAND Corp study that was commissioned last year; we know that 80,000 Vermonter’s are partaking illegally. They might all only be risking fines but they’re all technically criminals.
Eli: And especially if you’re somebody who’s a parent or who is really worried about that and doesn’t want to access the underground and doesn’t want to have to be breaking the law or trying to seek out a drug dealer. It’s a huge concern. So the decriminalization really is not enough and even there are a lot of provisions in this law that leave a lot to be sort of demanded as far as the criminal penalties even as far as the home grow.
Eli: I mean frankly as someone who’s covered this recently for the last six months and been paying close attention the amount of enforcement has not gone down. There was a story that made kind of national news about a little kid talking about his stepdad being a magical farmer and this led to police finding a home grow operation. You can’t defend if the police walk in and there’s a bowl smoking in the living room in the same room as the kid nobody can defend that but it’s one of these campy stories that people kind of laugh at. There are real consequences here and again on the criminal reform part there’s a lot this legislation doesn’t address but one of the main things that is being proposed is having a control board.
Ideally not one that’s regulated by the Department of Public Safety. I think having the police be in charge of the medical program has not been a win for patients and potential patients. So I think that what I’ve at least thought and advocated for is that if we can start with a control board that’s got some transparency, that’s got some accountability, that’s got some expertise that’s not to biased or self interested that’s a start and that’s something where we understand that the political will is there. From our most recent poll 55% of Vermonter’s according to Vermont Public Radio support reform and that number has been pretty steady for the last three or four years.
So the political will is there. How clunky it is at the beginning and how it looks on paper and how it unfolds if you look at it on paper right now what the bill is, what it allows for, and sort of how it lays out with even nothing happening until 2018 there are a lot of people who aren’t satisfied with that.
Matthew: Yeah. 2018 is a long time to wait.
Eli: It is a long time and I mean looking at the regional politics right like New England is a small place. There are 100 million plus people within a one day drive of Vermont and there is a lot of I think enthusiasm to be the first personal use market in New England and serve all of these people and in Vermont it makes sense. You come here to drink our amazing craft beer. We’re called Heady Vermont. Everybody’s probably heard of Heady Topper. We’re not affiliated; we’re fans but people come here to drink our beer and ski and look at the leaves and stare at the trees anyways right. So I think in New England there are definitely some people who are thinking of it as a race to be the first market.
Eli: There’s going to be a huge one and people will definitely drive from Boston to here or from Boston to Portland, Maine or maybe to Montreal.
Eli: That might happen before anything here. So that’s been a big part of the conversation too is well if Massachusetts does this we’re going to be affected so we should be proactive and think about our own context here in Vermont and I think that’s something that’s really been a net positive for people all over the northeast and people all over the country. I mean look at the Supreme Court ruling coming out of Colorado thinking about what neighboring states how they can and can affect your cannabis policy.
Matthew: Yeah that was just thrown up I think what yesterday?
Eli: Yeah, yeah exactly.
Matthew: Yeah so the other states Nebraska and; was it Nebraska? Well two states that complained.
Eli: Yeah it was Nebraska and Oklahoma.
Matthew: Yeah they complained about Colorado saying hey this is affecting us. We have to have more police presence and so forth but the Supreme Court threw that out so that’s pretty cool.
Eli: Yeah it’s amazing and I think here in New England it’s even that much more relevant because everything is so much closer together. I mean 3 ½ hours for you guys out there is nothing. That’s like a commute to work for some people. For me I’m in Boston in downtown at the Celtics.
Eli: Or I’m at Fenway so with that much mobility I think that New England as a region is going to come along very quickly and it’s really worth people paying attention to how it unfolds because there’s cronyism everywhere, there’s protectionism everywhere, there are people who have interests in keeping the status quo in every different state. So whatever your end game is whether you’re somebody who wants to be in the business, whether you’re a patient, whether you’re just somebody who cares about public policy and your politicians and how they act. It’s really worth paying attention to how this shakes out especially as we learn more and more about the financial consequences.
Eli: I mean the numbers that are coming out of the news of how big the market is I don’t think there is surprise to people who have seen it operating or are paying attention but those are big numbers and I think that’s also driving a lot of the mainstream discussion and be naive to think it’s not.
Eli: So I say that I want Vermont to be first not because of the money and not because I think we’re the smartest, crunchiest people to do this but because I think everything is a process and there’s so much infrastructure to build here in New England as far as the education, as far as the political structures, as far as the everything, the regulation, testing, all of this stuff. So I think it’s great that the conversation is happening more and more and frankly I’m sitting here looking at a Bernie Sander’s poster in my living room and that’s one great thing that now I say Vermont and people at least say Bernie Sanders. Ben and Jerry’s and maple syrup are cool too.
Matthew: And fish right?
Eli: Yeah, yeah and fish exactly.
Eli: So between all these things how could we not.
Matthew: Well this has been very enlightening Eli. There’s not a lot of huge news coming out but it’s good to get an understanding. I think for business owners it’s probably potentially too early to do anything but start a dispensary.
Eli: Well there’s a lot of other activity here and one thing that we’d really be remised not to mention is Vermont has really, really loose hemp laws.
Matthew: Yeah let’s talk about it. What’s going on with the hemp?
Eli: Yeah well there’s a lot of really interesting stuff going on with hemp here. We have like Kentucky very loose state laws. Our Hemp Program is monitored by the Department of Agriculture and basically at the state level anyone who submits an application fee with I think it’s twenty-five dollars to the Department of Agriculture and shares the details about where they’re growing and how much they’re growing is allowed to grow hemp here by Vermont State Law.
Matthew: That’s interesting.
Eli: So there have been people who have been growing hemp here in the past on really a small scale. Again with everything in Vermont the scale is small and people really kind of have to realize that even when it comes to our agriculture. So there have been people. I was just talking earlier with JT Bedard who’s the founder of the Vermont Hemp Company. They’re doing research with the University of Vermont which is really neat. He’s actually got some hemp seed in a beer up here. It’s called Saisanja. It’s made by Stone Corral up here. So there’s some cool activity there and because of the CBD laws at the federal level there is an opportunity that I think more people are looking at for getting involved in hemp here in Vermont and probably even involved in CBD specific extractions.
Matthew: Yeah. Well the CBD front looks a little uncertain. It sounds like the FDA is starting to step in and trying to put the cabash on CBD’s probably to protect the drug lobby.
Eli: Right but it’s one of these things. It’s such a nuance this year right and when you have physicians talking about we believe that these CBD specific strains that are really, really valuable and then we have physicians who say that a lot of the stuff marketed to that market actually needs to have either the entourage or the ensemble effect however you want to call it. So yeah it’s really one of these issues that as somebody who covers it and tries to interpret this to a larger audience and try to inform people and engage them explaining the CBD paradigm is really tough and seeing how it’s going to shape out.
One thing that’s cool up here there’s hemp being grown for; one thing these guys are looking at is the hemp for soil remediation and trying to help prevent agricultural runoff into our lake which is a huge issue with a lot of agricultural states. So I think long term industrial hemp is where it’s at and I think it’s really, really exciting. So I’m really proud that Vermont has those kinds of hemp laws and that we have kind of the energy that’s moving forward on that front whether it gets directed towards a CBD therapeutic/medical market, whether it gets directed towards seeds for beer or other things, or whether its fibers and building materials. I think that’s really, really a great effect of this and similarly whatever happens with the political process people being more aware of the challenge of patients. And in the medical program and I think that if hemp and medical and patients and farmers and researchers in those fields benefit from this process ultimately we’ll find our way along.
Matthew: Well Eli in closing can you tell listeners how they can find you online and follow the progress of Vermont’s cannabis legalization?
Eli: Yeah absolutely. So our website is called www.headyvermont.com. So it’s www.headyvermont.com. I have a personal blog called Vermontijuana and just do some stuff on social media with that but generally speaking yeah at Heady Vermont we’re really being inspired by outfits like The Cannabist. Some of the other more mainstream blogs. I mean obviously the (32:40 unclear) High Times. I’ve been in touch with people from the Emerald and all over the country. Really seeing when people try to bring a journalism experience really I’m not, you’re recording this, being inspired by publications like that and blogs like these I think has really helped the amount of awareness.
Even I saw High Times being reposted on Mashable today. All of these publications and all these activists and all these journalists who have brought more attention really inspired us and hopefully we can follow their sort of lead and get people engaged more here in Vermont and in New England generally but yeah Heady Vermont we’re locals. Monica Donivan is our publisher, my co-founder a really talented photographer and publisher. She’s been great. So we’re going to keep working with this. We are looking for contributing writers. We want to host expertise from across the country. We have medical hemp in business sections in addition to the New England one’s and then eventually we’re going to hopefully get into events. I mean we really want to; my tag line has been #elevatethestate.
So that’s really the ideas that by sharing more information, by getting more people involved we can eventually start hosting more events really just bringing the level of knowledge, education, and engagement up. So I love to have people reach out to us. You can reach me at email@example.com and find us online easily on Facebook or Twitter.
Matthew: Well Eli thanks so much for coming CannaInsider today. We really appreciate it.
Eli: Matt thank you very much. Like I said before I’ve been listening to the podcast for a long time and it’s really been a huge source of education for me and also inspired me to really get on the stick and get out there myself so thank you very much and I look forward to talking to you again in the future.
Matthew: Thanks Eli.
Eli: Alright cheers from Vermont.
Matthew: : If you enjoyed the show today, please consider leaving us a review on iTunes, Stitcher or whatever app you might be using to listen to the show. Every five star review helps us to bring the best guests to you. Learn more at www(dot)cannainsider(dot)com/itunes. What are the five major trends that will impact the cannabis industry in the next five years? Find out with your free report at www(dot)cannainsider(dot)com/trends. Have a suggestion for an awesome guest on www(dot)cannainsider(dot)com, simply send us an email at feedback(at)cannainsider(dot)com. We would love to hear from you.
Eli Harrington of Headyvermont.com gives an update on legalization in Vermont.
[1:39] – Eli talks about how he got involved in the cannabis industry
[4:13] – Eli talks about social issues in our country
[6:20] – Eli discusses the food industry suing Vermont
[9:00] – Vermont’s legalization status
[11:48] – Eli talks about what conditions a medical marijuana user has to have
[13:47] – What is the caregiver relationship in Vermont
[18:19] – Eli talks about how the grow facilities work in Vermont
[20:15] – Possible recreational use for Vermont
[28:27] – Eli talks about Vermont’s hemp industry
[32:13] – Eli’s contact details
What are the five trends that will disrupt the cannabis market?
Find out with your free guide at: http://www.cannainsider.com/trends