Hi. I’m Matthew Kind. Every Monday look for a fresh new episode where I will take you behind the scenes and interview the insiders that are shaping the rapidly evolving cannabis industry. Learn more at www(dot)cannainsider(dot)com. That’s www(dot)cannainsider(dot)com. We’ve talked about CBD or cannabidiol on the show many times. Just to review thought, CBD is a non-psychoactive compound from the cannabis or hemp plant that has many benefits. Now our friends at Treatibles have put together a one list chew that can help your dog or cat become more calm and balanced. Valerie wrote in to tell us about her experience with Treatibles.
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As the cannabis market matures and becomes more competitive we begin to see strategic alliances, mergers, and acquisitions. Recently Cannabase a wholesale cannabis marketplace announced it had been acquired by Helix TCS. Here to tell us about the wholesale cannabis environment and her recent sell to Helix is Jennifer Beck, CEO and Co-Founder of Cannabase. Jennifer welcome back to CannaInsider.
Jennifer: Thank you so much for having me.
Matthew: Jennifer give listeners a sense of geography. Where are you in the world today?
Jennifer: Denver, Colorado.
Matthew: Great and I am in Asheville, North Carolina. Jennifer you’ve been on the show twice before but give listeners a sense of what Cannabase does so they can get an understanding.
Jennifer: So the Cannabase platform is the oldest and largest cannabis wholesale market in the industry. We provide a whole suite of seed to sell marketing and sales tools for cultivators, retailers, and infused product manufacturers as well as powerful advertising tools for ancillary businesses to showcase their products and services.
Matthew: Okay. So you started Cannabase back in 2013. What was it like the first few weeks and months you were doing this? This all was just very unknown and I bet you’re probably wondering if this was even going to work but what was it like the first few weeks and months?
Jennifer: Yeah it was a really exciting, fast-paced time. Like you said we were moving a little bit in the dark. The space was much less saturated so there was a lot more discovery that had to take place. So when we began late in 2013 we went to the Marijuana Business Daily Conference in November which was way smaller than it is today. Everyone could fit in one small auditorium and we really were looking around at the other solutions that were available and were surprised how little technology there was outside of the point of sale space. So with vertical integration coming to an end in Colorado the following year we were really excited to kind of pioneer the wholesale space.
Matthew: And how could you tell it was starting to pick up steam? I mean you create this online marketplace where license holders in Colorado can come together and maybe buy from each other or sell to each other but you put the marketplace in place and then you just call people and say hey this is out here I just want to see if you want to come on or what happened next?
Jennifer: Yeah I mean those first six months were really focused on; they’ve always been focused on onboarding and user engagement but the chicken and egg problem of having buyers and having sellers which is what you need to make a marketplace work and come to life was absolutely the focus of those first six months. The beginning of getting the platform live so we went and met with tons of dispensary owners. We had over 60 dispensaries participate in our beta period where we worked really closely with them not to build a product necessarily as we envisioned it but to take their current work flow and to take their current hurdles and make them a streamlined online solution that was intuitive and saved them time and would make them excited and I think that was how we knew it was working because people were really, really excited.
Matthew: Beta is kind of an interesting thing because you have all these ideas and they sound great on paper until your customer’s say yeah I don’t care about that or they say this is really great and you’re like wow I didn’t really think they’d be using this much as they are or what were some of the initial feedback you were getting in beta? What did they like, what did they not like?
Jennifer: Oh that’s a great question. Very quickly people were accessing the platform to buy and sell but also to see prices. Before Cannabase there really wasn’t a centralized place that you could understand what the market was demanding at that moment and as you know pricing is very volatile. So we began developing Cannalytics which are interactive kind of data and charts in the app. That was a huge hit. Making listings incredibly easy to build and manage and maintain. One thing that we discovered was that our background had been in technology. Building technology solutions for companies that were more excited about I guess using technology so I came from a company called Track Via which built custom business database applications for managing your workforce and that was a very, very different environment than building wholesale solutions for these new cultivators and retailers who maybe had one computer in the back room.
So we needed to get them excited about engaging, excited about using tools to their full capacity, and what it challenged us to do was make things as streamlined and intuitive as possible. So a lot of the early ([06:30] unclear) were around making feature sets more accessible so that business owners would use them to their full capacity.
Matthew: That’s a real draw to get people to log on just to see what pricing is like and then when they’re on they can then use the wholesale marketplace. When you started in 2013 what was the wholesale price of cannabis at that time?
Jennifer: So we actually didn’t go live until early 2014.
Jennifer: So that’s when our data starts. At the time pricing was around 2,100 a pound.
Jennifer: And medical was cheaper at about 1,900 whereas recreational was about 2,300, 2,500. So at the time recreational grows were just coming online and product was very scarce and it was really demanding a premium.
Matthew: So why is that then is it because of the excise tax or is someone who’s licensed to be a medical cultivator is not the same as a recreational cultivator? What’s the difference there?
Jennifer: So medical and recreational product needs to be medical or rec from seed to sell. So you have a license as a medical cultivator or medical retailer. Actually with medical you have to have both because it’s still a vertically integrated model. So you need to as a medical dispensary grow 70 percent of what you’re going to sell yourself and then there’s a 30 percent allotment for wholesale. So it keeps the market small. All of the retailers are growing their own product and then there’s a little bit of wholesale product moving around. On the recreational side it was vertically integrated for the first about ten months of 2014 just to; I mean like the current model and make it a little bit more ([08:14] unclear) for the current business owners and then in October 2014 mandatory vertical integration expired for recreational product.
So at that time you could still be vertically integrated if you wanted to. You could have your own grow as a dispensary and grow your own product like you always have. A lot of business still operate that way but it also made being a standalone grow or a standalone cultivation legal for the first time which meant that we had big cultivations coming out just focusing on growing lots of product and growing it well and that’s what’s really created the recreational surplus that we don’t see in medical which is still a vertically integrated market today.
Matthew: Okay that makes sense and what besides flower is on Cannabase? You mentioned edibles and so forth but what’s the marketplace look like if someone were to log on for the first time and see it? What’s selling? What are people most interested in?
Jennifer: So in Cannabase you can buy or sell like you said flower, bud, trim, extract, edibles, seeds, clones really any type of extract or medicated product that the licensee’s are interested in moving.
Matthew: So Jen if someone’s an edibles manufacturer what’s the best way to go out there and to get other license holders interested in their product? I mean they’re brand new. They don’t have a reputation yet. They want to sell to other license holders. How do they put their best foot forward?
Jennifer: That’s a great question. So the edible market in Colorado is unique because it’s the only product that you’ll see on a retailers’ shelves that are still branded as the infused product manufacturer. So you can walk into Live Well and you can see Incredibles Bars or you can see Mary’s Medicinals. Bud tends to not be the same way because it was a largely vertically integrated market and still is most flower is branded with the dispensary’s name that it’s being sold at. So you’re not exactly sure what cultivation you bought it for. Some people try to change that and hope that their brand will live on once it hits the retailer’s store but usually the retailer is going to rebrand it and say this is our flower.
But edibles on the other hand stay packaged as the business that produces them and that’s a lot of what sales. We have brand names in edibles. We have Incredibles, Mary’s Medicinals, Edipure, and people learn what they like and they shop for those brands. So the edible space has been a really exciting space to watch grow because we’ve seen really powerful brands emerge. Cannabase has been part of this because we built early on what we call MIP catalogs. So MIP catalogs are slightly different than our traditional listings and they’re a place that infused product manufacturers including people making tinctures and patches and extracts anyone that has a product that’s going to stay branded on the retailer shelves. They can activate a MIP catalog and it’s a dynamic visual catalog of all of their offerings.
So you can see each of the gummies or the candies and what they look like. We have surveys so that the infused product manufacturers can ask retailers hey what flavors would you like us to develop next or what have your clients been asking about or hey if you’re not buying why is it? So the edible space is kind of independent and very mature and our MIP catalogs provide a great space for brands to showcase all of their different products in a really beautiful visual format to help increase the likelihood of retailers stocking them on their shelves.
Matthew: So when two license holders get together and decide they want to do a transaction how does that work then? What’s the next step?
Jennifer: So we have a couple different options. We allow users to connect over listings which opens up just an in app message center that’s fully encrypted, very private, and integrated with text messages. So they’ll get mobile alerts and they can go back and forth and have a conversation. On every listing we show the number of views that listing has had and the number of connections it has. So you get a little bit of an idea of supply and demand. We’ve also built negotiation dashboards. So negotiation dashboards give businesses a place to go back and forth on price without having to necessarily send each other messages with all the nicey’s like hey how are you? What about this strain, what about that strain? They can really just use more of a shopping cart approach. Say I want to buy this, this, this, this. Here’s the price I’m offering, here is the delivery that I need, and then the other party can accept or deny and the dashboard reflects those changes live with some messaging on the side if you do need to talk.
Matthew: Oh that’s handy.
Matthew: That’s great.
Jennifer: So it’s a really cool feature.
Matthew: Okay let’s talk about the price of cannabis now versus the last couple of years because that’s what people really; their ears perk up because they’re wondering how much profit can I make, how competitive do I have to be, how much stuff to bring down my cultivation costs, and so on and so forth. Where is the wholesale price of cannabis as we speak now in late 2016?
Jennifer: Well I mean it’s a really astute question and I like what you said about people beginning cultivations now and needing to kind of rethink their original assumptions. I can’t tell you how many people we meet who have projected selling their flower at 2,500 a pound which is what it was beginning of 2014 and then at a couple different stages when we’ve had shortages then the prices have risen there but in general they’re much lower. So prices today overall are about 1,500 a pound with med holding steady at 1,800. So you know back in 2014 it was at 1,900 today it’s at 1,800. So it’s really stayed steady. However recreational; the price of recreational flower has gone down considerably. The average right now we’re seeing on the platform is about 1,450 a pound but that’s up a little bit. A couple months ago we were seeing down at 1,000. People moving product for 800 and truly that’s for product that is testing well.
So I think a lot of the new recreational grows that come out on a very large scale their first batches they’ll pump out might have some strains testing at 6% or 7% or 10% or 12%. With the rec market becoming as flooded as it is with all of the standalone cultivations that have popped up over the last year and a half that product is really, really, really hard to move and you’re going to be demanding much, much lower prices just to get something for it. To demand that 1,450 a pound for your rec product today you really need to have high testing, high THC with great shelf display really beautiful, really full buds. It needs to be top quality to demand that 1,450 price.
Matthew: Wow. This is what I thought would happen last year and I was totally wrong and now it’s finally come around and I keep on seeing or talking to these growers in Pueblo and other places and they’re bringing more and more supply on and they’re doing it on a much bigger scale with much more efficiencies and it just makes me wonder the cultivators that are just not prepared for this or don’t have some sort of unique selling proposition I’m worried are just going to get monkey hammered here. It’s going to be a tidal wave of supply. I could be wrong about that. I’ve been wrong before but I mean do you see us moving into an era of vastly larger cultivators who are using efficiencies and economies of scale to kind of disrupt the market?
Jennifer: 100% you’re right and it’s already really in motion and when you predicted that the price would fall sooner I think you were right and it was really some extraneous factors that kept it from doing so. So last year we began to see prices spike around this time last year. It was a little later though. It was more around November. October, November we saw prices shoot back up again but that wasn’t because of anything we really could’ve anticipated. There were some regulatory and testing issues that became more stringent all of a sudden and there weren’t enough labs equipped to test for the things that suddenly needed to be tested for and so we not only had people throwing out large batches of product but we had a terrible laboratory bottleneck.
So that bottleneck eliminated supply for a while shooting prices through the roof but that was a superficial price increase in terms of the actual trend. Trend wise what we have seen is exactly what you predicted large scale cultivations coming online with much more efficient growing techniques pumping out tons of product and very few people setting up standalone retail centers especially with the moratorium in Denver on new licenses for retail centers. We don’t have enough retail centers to absorb all of the product entering the wholesale market and demand hasn’t spiked as dramatically or as quickly as these cultivations have been built.
Matthew: Yeah wow. That is why I would prefer to have a license in a state that has limited amount of licenses so you can get around this problem. You want to have constraint on supply to maintain margins if possible otherwise you just have to be the huge, huge economies of scale especially when we have cultivators coming online that have massive greenhouses. That really brings down their operational costs so this is going to be really interesting to watch. I mean I think cannabis is kind of interesting because we’re going to leap frog a lot of technologies. Just as in Africa they’re not putting down phone lines they’re jumping right to wireless.
We’re going to see cultivators jump to new technologies because they don’t have any legacy technologies and it’s going to allow for vastly greater yields and growth in the field. So it’s going to be exciting to watch. It’s good to be in the picks and shovel side of the business like you’re in not providing the marketplace.
Jennifer: Absolutely, absolutely. We’re all kind of living it live and what’s been interesting is we have the medical market to compare the recreational side to and in the medical side where you have these checks and balances that whatever you grow 70% of it you have to sell yourself there’s a natural control there. You understand your own sales cycle and you don’t necessarily grow that much more than you’re going to be able to move from your shelves. On the recreational side where we’ve seen that limitation lifted the natural tendency is like you said people to put really big money into really efficient grows where they can leap frog and discover new technology.
I mean this has been an underground plant for how many years and now all of a sudden tons of capital and time and attention is being infused into growing techniques and how to really create the best product at the lowest price possible and while that innovation is very exciting we need to make sure that the market can support all of the product that’s coming out of it otherwise we’re going to see a lot of businesses not last as long as they were hoping.
Matthew: Right and I didn’t mean to discourage anybody listening it’s just that there are opportunities to find different ways to add value and I know for example in Boulder there is some kind of artisanal cultivators that sell out their whole crop before it even germinates because they have such a good reputation. So there’s other ways to add value. The companies that have a me too product that are going to have a harder time and going to see smaller and smaller profit margins. So it’s just time to evolve a little bit I think. Unless you’re in a marketplace that has limited licenses and it’s tightly controlled. That’s a good place to be.
Jennifer: Absolutely. There’s so much room for innovation. I mean especially on the edible side, the tincture side, alternative delivery methods, and people overwhelmingly don’t want to smoke. They want to find other ways to consume cannabis for whatever reason they do to sleep, to exercise, to relax, and so I think there’s so much room for innovation but it is about thinking outside the box and being a mass bulk supplier of flower it’s probably; I personally wouldn’t recommend doing it unless you are sure that you can produce very, very, very high testing like you said. High testing, well branded product that’s going to be able to differentiate itself very well in the market.
Matthew: Let’s pivot to your recent acquisition or how Helix TCS recently acquired Cannabase? When that courtship first started what was it that kind of perked up your ears like hey what’s the synergies here? How can this make sense? What were you thinking about because Helix does some interesting things? Why don’t you talk a little bit about that?
Jennifer: Absolutely. So we approached Helix because they are the leaders in transport and logistics so the absolute leaders in the security logistic space which is essential for a wholesale market and we really wanted to work with the best in that space. So that was kind of what began the relationship. Once we began working together we got a better idea of their vision which was to create integrated operating environments for these license cannabis businesses and you’ve spent a lot of time with me so you know I’m very, very, very passionate about integrated solutions for business owners, for infrastructure in this space that connects all these disjointed startups and all these yeah disjointed startups and components that the license businesses need to grow and so we really shared a common vision of building integrated solutions that would maximize efficiency.
The founders of Helix TCS have incredible experience in emerging frontier markets. So they have experience dealing with spaces with nebulous or conflicting regulations in the laws where there are many new entrepreneurs. Where there are businesses surviving off of pure fundraising model which can kind of skew the market and they have a lot of experience in growing successful companies. So for us at Cannabase it was kind of a no brainer that from the base level of being able to provide cutting edge logistics to our clients to being able to expand our capabilities to provide those integrated solutions I’ve always been talking about and wanting to see come to life as well as the deep intuition and market experience that come from people who have grown successful companies in these crazy environments.
I don’t want to say it was a no brainer because our company, Cannabase is very, very important to us and it was a decision that couldn’t be taken lightly but once we went down that road there really was no turning back. We were so excited to join with them.
Matthew: Yeah you’re merging together the online marketplace with the offline logistics and expertise so the world of bits and atoms come together. That’s a compelling offering and it’s a difficult thing to follow.
Jennifer: Thank you. Yeah it’s incredibly exciting and allows us to do much more quicker than we would’ve ever been able to do on our own and we think it’s a pretty incredible offering now that we’re able to bring to the market and able to continue expanding upon.
Matthew: Now you’re in Colorado. Where else where Cannabase and Helix extend their reach to in the future?
Jennifer: So we’re in Colorado. We’re still in beta in Washington. But however one huge change that’s happened since the beginning of our life here with Helix has been the beginning of a couple very powerful strategic partnerships with MJ Freeway and BioTrack. So we have basically entered into agreements with both companies that allow us live inventory data and integration with their systems exclusively nationwide.
Jennifer: So that’s going to be a very, very, very powerful channel to take the wholesale market and the live data to the next level with a more real-time live exchange model and give us a very powerful avenue for nationwide distribution.
Matthew: Wow. So for people that don’t know MJ Freeway and BioTrack are the two largest seed to sell tracking software so that’s a powerful value proposition. That’s great.
Jennifer: Thank you. Yeah it’s really huge. I mean being able to pull inventory data live and connect buyers and sellers is going to greatly increase the efficiency of wholesale transactions and the amount of data that it’s going to make us exclusively privy to is going to allow us to provide very enhanced Cannalytics and market data to our users allowing them to make great decisions, enhance forecasting. We really couldn’t be more excited about the opportunity.
Matthew: Yeah. That’s incredible. For entrepreneurs that are listening that want a product that stands out we talked a little bit about adding value; how to start on the right foot. Let’s put you on a hot seat here. If you were to create a product, if you had to wave a magic wand and you had to do something besides Cannabase and Helix and you’re going to create let’s say an infused product. What would you try to do to standout and kind of create that unique selling proposition that would allow you to have a thriving business?
Jennifer: Oh great question. I think the infused product space is really fascinating and would really encourage a lot of people who are looking to get into the space to explore that area. I would definitely start with high testing product, lab tested product, pesticide free clean growing method so really knowing where your product is coming from is baseline important these days. The old adage of well we’re just going to be the best. We have the best pot. We’re going to use the best product. That song has been sung so many times that it’s really lost its meaning in this space.
Jennifer: So you really need to think about what does make you unique? I think the biggest thing is making sure that you have a unique value proposition. Is it the method of deliver, is it how fast does it take effect in someone’s system, how well can people control dosage, how predictable is the experience going to be? As more and more people start using cannabis in their daily lives it becomes more and more important that they’re not zonked out for longer than they think they’re going to be. That it produces a repeatable consistent experience. So I think making sure it’s well branded, it’s attractive, it sits well on the shelves, it has a long shelf life, it’s realistic in the market is very important but most importantly that the product is good, very strong quality, and that you have identified a unique value prop.
You cannot just put something great because you have the best stuff into the market and expect it to sell. You have to have something that really sets you apart but I think there is so much room for innovation especially in the infused product space and would really encourage people to explore and be creative.
Matthew: Yeah. I really would welcome more entrepreneurs that are interested in alternatives to sugar as a sweetener and who are looking to do things that are GMO free. Just healthier options and the reason I mention infused products is that for people that have infused product companies wholesale cannabis is just one input and as your prices go down you can offer your product at a lower price so you don’t have quite as much risk there if you’re risk averse. So that’s a compelling proposition but there’s just so many ways to do things. So many novel concepts still out there I think so I would encourage listeners as well who are on the fence to try something new and different just not a me too product because I think that might end in tears.
Jen as we pivot to personal development questions I like to ask a couple things to let the audience know you a little bit more. Is there a book that has had a big impact on your life where you look back over the arc or your life and say hey this has given me a new lens to look at things that’s really had an impact?
Jennifer: Absolutely. So I’m a huge proponent of The Lean Startup Methodology. The Startup Owner’s Manual is a phenomenal book to help new entrepreneurs think about how to iterate through a product and really make sure that users are engaging at any given point no matter what that product is. I think in a market like cannabis where you have to grow with it in realtime there could not be a more applicable framework for learning how to grow your business and for how to stay very cognizant of your assumptions and to be testing those at any given point to make sure that the vision is staying real with reality. So I couldn’t recommend the Startup Owner’s Manual more.
Matthew: Wow that’s a great suggestion. So did you when you were starting Cannabase then did you use The Lean Startup Methodologies to go to prospects and say hey we’re thinking about doing this are you interested in that? Does that make sense? Were you kind of bouncing the idea back on them?
Jennifer: Absolutely. I mean we were always trying to understand from the market a couple steps ahead of what we were building at that moment so that we were building the direction they wanted us to build. We’re not making this product for ourselves. We’re making it for their business so little things like it really quickly became apparent how much the high employee turn rate impacted a business’s ability to engage with our software because there is a learning curve and you need to onboard new users and what happens when someone leaves? How do they have access to that data and whatever relationships that that employee was cultivating? So although we began with just top level user accounts for each dispensary or cultivation quickly we built out employee roles and permissions that you could easily set up an employee account, it would be tied to your main account, you could set the permissions.
What should this person be doing, what shouldn’t they be doing, and then you could easily activate or deactivate that user without impacting your overall account and then you could access their messages and access what they were doing. This was really, really key for some of our earliest users who now have been through four or five or six wholesaler inventory managers and don’t want to lose the relationships, the traction, the listings, the data that they’ve built in the last couple years on their Cannabase account. So that’s just one example of listening to the problem which is hey people keep quitting and we’re switching over accounts and how can I see stuff and saying let’s really build out a piece of the platform that addresses this churn and makes this comfortable for business owners and make it a tool rather than a hindrance.
Matthew: Great points. Is there a tool web based or otherwise that you consider indispensible that you would recommend to listeners but you can’t say Cannabase?
Jennifer: I was going to say Cannabase.
Matthew: You can’t say that, can’t say that.
Jennifer: Yes absolutely. I am a huge; our whole team I should not take all the credit. Our whole team are huge fans of QuickBase and actually Eric who’s been with us since the beginning. He does all of our data and finances is a QuickBase hero. He is such a super user. He’s accumulated so many points with QuickBase. But QuickBase is a custom database application much like the company I used to work for TrackVia that allows you to create custom business applications tailored to your workflow. So it’s basically like you’re creating inner linking spreadsheets with forms on top which is what most software programs really are. So we have a custom CRM, a custom finance manager, custom dashboards, custom sales dashboard. Things that allow us to monitor our progress and monitor the app and monitor our development flow in a way that is totally unique to us and this was something we began building when it was just the founders and we just had a domain name.
We began setting up the QuickBase and all of our data about our accounts and really how we would track our workflow and manage our employees and being on QuickBase has allowed us to be as iterative with our internal processes as we are with the app and it’s allowed us to scale and keep very, very, very comprehensive records at every stage of the business which from getting off the ground to the acquisition was incredible important that we were that organized and still today every time we face critical decisions we’re able to look back at the data of the past and say hey have we been down this road before and does our data support the pivot that we’re looking to make. So I would highly recommend looking into a product like QuickBase or TrackVia instead of using just a CRM that you buy online or project management tools that you buy online.
Really thinking about your own organization and putting together those custom processes for custom workflow which allow you to really take ownership of how your team and your product is growing.
Matthew: And that’s the same company that makes QuickBooks right Intuit? Is that QuickBase?
Jennifer: Yes. QuickBase is owned by Intuit. I think that they have sold within the last year.
Jennifer: The actual QuickBase platform but yes it’s an Intuit product.
Matthew: Jennifer in closing how can listeners learn more about Cannabase, follow your work, and learn how to become involved?
Jennifer: So now there’s two places. You can of course visit Cannabase online at www.cannabase.io. So www.ca-nna-base.io or you can also visit our parent company Helix where we are putting a lot of press updates and recent news there as well. So that website is www.helixtcs.com.
Matthew: Jennifer thanks so much for coming on CannaInsider today. We really appreciate it.
Jennifer: Matt thank you so much for having me.
Matthew: If you enjoyed the show today, please consider leaving us a review on iTunes, Stitcher or whatever app you might be using to listen to the show. Every five star review helps us to bring the best guests to you. Learn more at www(dot)cannainsider(dot)com/itunes. What are the five disruptive trends that will impact the cannabis industry in the next five years? Find out with your free report at www(dot)cannainsider(dot)com/trends. Have a suggestion for an awesome guest on www(dot)cannainsider(dot)com, simply send us an email at feedback(at)cannainsider.com. We would love to hear from you.
Please do not take any information from CannaInsider or its guests as medical advice. Contact your licensed physician before taking cannabis or using it for medical treatments. Lastly the host or guests on CannaInsider may or may not invest in the companies or entrepreneurs profiled on the show. Please consult your licensed financial advisor before making any investment decisions. Final disclosure to see if you’re still paying attention. This little whistle jingle you’re listening to will get stuck in your head for the rest of the day. Thanks for listening and look for another CannaInsider episode soon. Take care. Bye-bye.
Jennifer Beck, CEO of Cannabase discusses how and why she made the decision to be acquired by Helix TCS and how Cannabase is now in a stronger position post-acquisition.
[2:10] – What is Cannabase
[2:50] – Jennifer talks about the first weeks and months of starting Cannabase
[5:13] – What was the initial feedback in the beta phase
[7:31] – The difference in price in medical and recreational marijuana
[9:12] – What are people most interested in on Cannabase
[9:49] – The best way for edible license holders to sell their product
[12:10] – How are transactions handled on Cannabase
[13:33] – Jennifer talks about the wholesale prices today
[16:15] – Large cultivators using economy of scale to disrupt the market
[21:53] – Jennifer talks about Helix TCS acquiring Cannabase
[24:38] – Will Cannabase expand to other states
[26:42] – How to make your cannabis business stand out
[29:33] – Jennifer’s book and web tool recommendations
[34:51] – Cannabase’s contact details
What are the five trends that will disrupt the cannabis market in the next five years?Find out with your free guide at: https://www.cannainsider.com/trends