From Stealth Bomber to a Space Age Cannabis Technology with Bob Pratt

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Bob Pratt is the co-inventor of The Herbalizer, arguably the most expensive vaporizer that cannabis enthusiasts consider the gold standard. Bob formerly worked in the Aerospace industry on the stealth bomber.

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Key Takeaways:
[1:58] – What is the Herbalizer
[2:50] – Bob’s background
[7:36] – What does the Herbalizer look like
[8:52] – Similarities of Herbalizer customers
[9:49] – Differences and benefits of each temperature setting
[14:44] – Using different strains in the Herbalizer
[21:16] – How fast does the Herbalizer heat up
[25:01] – Bob talks about the brain power behind the engineering of Herbalizer
[29:00] – What is off gassing
[32:04] – Capturing the true flavor of the plant
[33:31] – Using the Herbalizer medicinally
[37:42] – Bob answers some personal development questions
[43:57] – Contact information for Herbalizer


Click Here to Read Full Transcript

How do you create a premium priced cannabis related product that allows you to have a sustainable business, but also brings a compelling and unique experience to customers? That’s the question we’re going to explore today with Bob Pratt, Co-inventor of the Herbalizer. Bob, welcome to CannaInsider.

Bob: Thanks for having me Matt. It’s a pleasure to be here.

Matthew: Bob, give us a sense of geography. Where are you in the world today?

Bob: Today I’m at our office in San Diego, California in the United States. Today is Independence Day for us, July 4th, so the office is clear, but I’m here.

Matthew: I’m in Scotland right now and I have people ask me why do Americans always say the name of a city then the state or the name of the city and then the country. That really had me thinking why do we do that, because other nationalities don’t do that. I think I’ve figured it out. That is we say, I’m in Boston, Massachusetts because it’s so easy to confuse Boston and Austin, Texas or I could say if I’m in Portland, people go Portland, Maine or Portland, Oregon. I was like god, I’m finally glad I narrowed that down. Thank you.

Bob: No worries. Yeah there’s not too many San Diegos, but I think we never know. We’re kind of L.A.’s redheaded stepchild here. Los Angeles that is, and so we like to make sure people know we exist too.

Matthew: Sure, great quality of life you have down there.

Bob: Yes, love the weather.

Matthew: Bob, what is the Herbalizer? Can you tell us at a high level?

Bob: The Herbalizer, the name itself, kind of implies that hybridization of two names. So there’s herbal and vaporizer. Although we’re sometimes called an aroma therapy device, back in the past, just to kind of skirt some paraphernalia issues, it’s really an herbal vaporizer. In short what that means is that it’s a device that blows hot air across herbal material and liberates the essence of that herb usually in some sort of essential oil. Cannabinoids are very well known essential oil.

Matthew: I like that. That might have to be a tagline. You liberate the essence. That’s pretty good. How did you come to start the Herbalizer? What’s your background and how did this come to be?

Bob: I’m an engineer by trade, mechanical engineer and then by profession and aerospace engineer. First out of school I designed components on the stealth bomber at Hugh’s Aircraft Company. Then over time I’ve gone to various really cool projects, and I ended up in the space business for UC Berkley designing and building one or two of a kind research satellites. That gave me a lot of experience in the NASA, ESA space world. It’s funny because we were doing what they call thermal vacuum testing, and that’s where you take your space craft components, put them into a vacuum chamber to mimic the environment in space.

While we were doing this there’s a lot of time to kill because thermal vacuum testing, it’s kind of akin to watching paint dry. There’s 99 percent boredom and 1 percent incredible action where you’re trying to scramble and figure out what things are doing when they go awry. While we were doing this, my friend and I, we discussed something he saw on the internet, and it was a vaporizer. It was a very simple one, but he said he thought this was really an interesting field and asked if I’d be interested in designing one with him and that’s how we got started.

Matthew: Were you a cannabis enthusiast or herb enthusiast before this?

Bob: A long time ago in college. Not so much later in life. It was more just an interesting project. My friend was more of an enthusiast. I was aware of it, but not really the vaporizer end. After we got into it more, I realized that’s like drinking beer through a straw, if you don’t use a vaporizer. You really miss out. I saw Montel Williams give a special, because he has MS, about why would you do something that would be destructive to your body while you’re trying to help your body, because he used it medicinally. The vaporizer is just phenomenal in general.

Matthew: One question about the stealth bomber. I saw one at an air show. They’re pretty impressive looking. Are they still covert? Can we fly those things around and people don’t know, NMB militaries can’t detect that thing or do they have advanced radar now that can pick up on that? Do you know?

Bob: I do. They’re absolutely amazing. They have a radar signature of a bumblebee roughly. So, unless you’re looking for bumblebees, you aren’t going to find them. The only way that a stealth bomber can really be detected is visual sighting. And that’s why during many of the efforts the US was involved in, they would fly under the cover of either night or during a storm because they just really cannot be seen still to this day. They’re a pretty amazing plane.

Matthew: I just got to ask one more question. How is that accomplished? Because I think of radar, it’s like we’re sending out these radio waves. They bounce back and that’s how we get an image of what’s taking up space in the sky.

Bob: Radio is an electromagnetic transmission, and it’s certain wavelengths that they classify as radar. What they do is they send a signal out and they look for a return from whatever is out there to be detected. So, the stealth bomber in particular has its minimal radar signature, as they call it, by virtue of two things. It’s geometry and surface coating. The coating that the plane is made of more or less just absorbs the energy and doesn’t reflect it. Because of the geometry, with no real sharp edges and corners, it don’t have a tendency to even return the signal if it does have any reflected emissions.

Matthew: Wow, that’s some brain power that’s going into that. You could try to create a stealth vaporizer. That would really sell.

Bob: Well we initially tried that with the Herbalizer. We wanted it to be very low key and be able to just sit anywhere in somebody’s house and not really be detected. I guess we do a little too good of a job on the aesthetics because it really does catch a lot of attention from people.

Matthew: Let’s talk about that. If it was in front of us right now, since people are listening and not seeing, describe what it looks like, the shape and size and footprint.

Bob: I guess it might have, it’s an ovaloid, so that’s kind of an egg-ish style shape, but I look at it more as a large beach stone, if you’re familiar with those. It’s very rounded which made it a challenge to fit all the components inside it, but the overall look is very smooth and the finish is what I kind of call the automotive paint style. I’m an auto enthusiast. So when it came to picking colors for the Herbalizer, I worked with our designer and picked a color scheme that was of what I would consider a two tone Audi would look really good in those colors, because it’s a very shiny. It has metallic. It has pearl into the paint and it’s really beautiful.

Matthew: Just so we can get a sense of how much it costs, what does it retail for?

Bob: The MSRP for the Herbalizer Classic is $599.

Matthew: For that price, are you getting some customers that are really serious about investing in their medication? What do you notice about the trends or similarities among your customers?

Bob: The initial demographic we were shooting for was very sophisticated enthusiasts, higher than average income, very much a connoisseur, and we still have that sector of the market. What was really surprising to us was how many people came to our device who are true medicinal users. They did that for a number of reasons. The ease of use, how quickly it comes to temperature. It’s ready to go almost instantly and it’s also very precise. The precise nature of the temperature control is what’s really important for people that want to get the same experience each time. Somebody who is using it medicinally really wants to focus on that.

Matthew: Let’s talk about that. The different temperature settings and the benefits of each one. The differences and benefits of each one. Can you go through those for us?

Bob: There’s three ranges that we call out. It’s kind of a random choice, but one is a low temperature which is a very uplifting, subtle type of experience. There’s the medium range which is really what I think a lot of people prefer, and that’s the more euphoric type of experience. The very high range we get people that just like to set it on the maximum temperature to extract everything out of the herb immediately, but also that higher range is good for relaxation and for pain management.

Matthew: Okay, that’s really good to know. So, once you get to the higher levels, it’s good for pain and also maybe helping sleep and so forth.

Bob: Yeah, very much so.

Matthew: If you were going to watch Caddy Shack or some comedy, which level would you do?

Bob: I would prefer the medium. In fact, that’s I think the preferable one in general just for me personally, but that would be the euphoric end, which would make laughter all very easy and that’s great for watching a comedy. What we kind of have here though is that you could look at this as what you would do during different parts of the day. For instance, the very low temperature, the subtle uplifting, great for energizing yourself early in the day. The medium would be great for unwinding at the end of the day, maybe relaxing with friends, watching your favorite television show on TV. Later in the day, as you’re getting ready to go to bed, you could use the higher temperature. This can all be accomplished with the same herb within the bowl.

Matthew: Let’s contrast the low and the high and skip the medium for a second. When you’re getting the low, you’re just taking some of the terpenes and essence of the plant that would come off at a low level, but when you’re at the high do you get the same as the low plus, is that what’s happening?

Bob: The way that boiling works, and that’s really what this is because you’re vaporizing a liquid form into a vapor or gas. So what we’re doing here is we’re taking whatever cannabinoids and they’re broken into the terpenes of course also, and whatever boils at that temperature and below will be vaporized when you run hot air across it at that temperature. The way this all works is kind of hypothetical at this point because we look at it anecdotally. I hate to use that word because anecdotal evidence kind of has a little bit of a stigma of not really knowing what we’re doing, but the thing is a lot of people have related their personal experiences on this to where we feel very confident that what I’m about to say is very true.

That is that these temperature ranges are such that you are liberating the cannabinoids that have these certain effects. There are lexicons which describe what each cannabinoid effect is, whether it be euphoric or mutagenic or various things. So, the hypothesis is that the lower temperatures boil off the cannabinoids that have the lower temperature. This is true of any herb. It just so happens that cannabis is a really complex herb with 28 well known cannabinoids. What exists there is the thing that I think is really interesting and really deserves a lot of research. Unfortunately we’re stuck with the Schedule I narcotic moniker for cannabis to where they really haven’t done a lot of research. So, these are still just hypothetical things.

This so called selective extraction, it’s been kind of a pet idea of mine for a long time, and I think a lot of other people are coming onboard with it. That is you can actually vaporize at a certain temperature and not even use the vapor from that and then vaporize at a slightly elevated temperature and really take a narrow band of cannabinoids out into the vapor and use that for various therapies. CBD would be a real nice one to use in this way, the cannabidiol, which a lot of people feel has probably the majority of the medicinal use within cannabis.

Matthew: How do you experience strains different, if at all, in the Herbalizer?

Bob: Well the various strains all have a different make up. My good friends up at Steep Hill Labs, they’re one of the testing organizations that actually looks at a strain and will give you a breakdown of what percentage of each cannabinoid are present in it. A different strain that is maybe more heavily containing cannabidiol versus THC will definitely have a different effect. You’ll get a more euphoric experience with the heavy THC, but the word is you’ll get a little bit better medicinal experience with the high CBD strain. They have all kinds of other cannabinoids, like I say, 28 well known. Each strain is a little different and that’s why people, and this is one again their own experience, they lock on to a particular strain that they like because of the experience they get.

Matthew: That makes a lot of sense. In my mind I feel like if it’s too high of THC and not high enough CBD, then everybody’s body chemistry is a little different, but there’s the paranoia factor is just a little too high where it’s not optimal in my eyes. Everybody is so different. Everybody’s looking for the THC, but I think that idea may start to be shifting a little bit to be like well, this is the outcome I want and I don’t necessarily just want to look at this one variable and say let’s crank this baby to the moon.

Bob: Right. Well moderation I think is the key with most things. The synergy of the plant, which is why we here at Herbalizer really promote using flower, because the various cannabinoids work in concert with each other. That’s why maybe you don’t want one that is basically engineered to be too high in one without being balanced in the other. So a lot of people I think are coming to the same conclusion that you are that they like to have that more balanced strain. Of course that’s where we really promote our device in the consistency of the experience. If you use the same strain and you vaporize with our device at a certain temperature, you’re going to get the same experience pretty much each time outside of your own personal things or you sleep one day than the other or maybe you just had a pot of coffee or who knows what. As far as the delivered vapor, you’re going to get precise temperature control, giving you repeatable extraction.

Matthew: I think that’d be a good reality show if we could get people to drink a pot or two of coffee, then hook them up on a high level of the Herbalizer with some great herb in there and just watch what happens.

Bob: That’s funny, as I take a drink of a cup of coffee. One thing we did early on, which is kind of funny, we actually vaporized coffee bean and it worked.

Matthew: What was that experience like?

Bob: Well it was the same experience as caffeine. It definitely made you feel invigorated, but it was really quick. It happened within 30 seconds. What was more interesting is that it relieved asthma conditions from a friend of mine who was dealing with mold in his apartment and he didn’t realize it. He was just having trouble breathing sometimes and would wheeze. I said well an old backpacker’s solution for people that have an asthma attack when you’re out in the wilderness is to give people coffee. So, why don’t you try vaporizing some coffee bean and it sure enough worked. Once again I always have to back off and say these are not medical solutions. These are ideas in medical therapies.

Matthew: Right we’re not doctors. Talk to your doctor, all disclaimers.

Bob: Absolutely.

Matthew: When you experienced the coffee bean vaporization it comes on quicker then I imagine it fades quicker too.

Bob: I probably drink too much coffee so it all fades pretty quick with me. I don’t think it necessarily—it might be a little more peaked I guess is what you’re saying. The fact that it gets into your bloodstream very quickly through the lungs, you probably feel it right away, but the nature of caffeine is it stays with you quite a while anyway. It’s probably just a little bit more intense and shorter.

Matthew: Bob I think you’ve lit a fuse in my mind. Now I’m thinking of all the different things I can vaporize.

Bob: Well that’s good, and that’s what we promoted early on. We even did focus groups with a local herbalist, very early in our development at the Self-Heal School here in Ocean Beach. His eyes lit up when we first talked to him about the idea of vaporizing herbs instead of using tinctures and teas and salves, balms, because those all take a long time for the body to react to them, but the so called phyto-inhalation, which is the inhalation of plant matter, is very quick and he knew this. With these focus groups we actually had people do akin to what I was alluding to earlier in that they would record what they were feeling like, had they had any coffee that day, how long ago they woke up, and then they would try a certain herb and we prepared a dozen herbs in little zip lock bags for the people in the focus group to try. That’s how we got a lot of the anecdotal evidence about what various herbs, if they actually did as advertised, when you vaporized them. Unfortunately we kind of had to back off from that as a way to market the device because education is really tough. It takes years. We really didn’t have the infrastructure to do that.

Matthew: That makes sense. Let’s switch gears back to the device and talk a little bit about how you get the temperature up to speed. How fast to get it to a low, medium or high setting?

Bob: When we time it we time it to maximum temperature. Of course any temperature below that would be faster. I guess we do it a little bit for the salesman wow factor. Initially when we were sitting down the specifications we wanted to hit for the device we wanted to have it heat up to full temperature in 30 seconds, and we thought this was pretty lofty considering that the main competitor on the market at that time was between four and a half and five minutes. The first prototype we did, which was a full blown operating unit, was about 40 seconds, and we decided that wasn’t quite what we were after. There was some going back and forth, but we decided to try to do a little bit better job. WE did a little redesign to it. We got it to be 15 seconds, I’ve had people say less. It happens so quickly that you think it’s instantaneous basically.

Matthew: That’s great. These are first world problems we have. Gosh, my vaporizer takes too long to heat up.

Bob: It’s funny though because it’s a real sticking point for a lot of people because say they want to go to a movie, and they have their friends over, they meet at one place and then they decide to walk down the street to their favorite movie theatre and they say hey, anybody interested. Sure. We wait, tick tock tick tock. It’s that anticipation commercial with the ketchup right. You’re really cognizant of how long it takes when you’re waiting for it.

Matthew: That’s true. It’s funny that you mentioned that. I was reading an article about Jeff Bezos, the CEO of Amazon, the questions he asks himself to kind of decide the trajectory of his business. He says, I don’t think about what will change in 15 or 20 but I think about what won’t change. He says, for example, I know that people will never want their items they ordered slower. They’ll always want it faster and they’ll always appreciate it being faster. Gosh that’s true. He goes, I feel confident about that. Whereas so many other things in the market may change. If I focus on that one thing, then there’s a good chance people will come to us, assuming our prices are good.

Bob: Yeah, value point is always an argument among people who make products. Speed, either of delivery or of use, nobody ever wants it slower. That’s for darn sure.

Matthew: I heard the Chairman of Google Eric Smidtz say the same thing. He said well it’s got to be fast first or no one will have the patience to care about, to see what else we can deliver. Like how good our search results are, it’s just got to be fast first. That’s really true. I think this is only going to accelerate strangely, maybe for the better, but in our hyper connected world where everything is going to speed up to the point where if we were to jump five years in the future would be oh, I had to wait 30 seconds for my Uber, I’m outraged.

Bob: Yeah, I used to be a collector of books, particularly technical books in my field, which was classical mechanics. Nobody uses books anymore. It’s amazing to me. They go, why go to a book shelf and try to figure out the spot where it’s at, just do a Google search. Times have changed, that’s for certain.

Matthew: Can you just tell us how you accomplished the speed and the temperature because that sounds like a sticky problem. I want to hear if there’s any engineering brain power behind it to get hot that fast?

Bob: There’s downsides and upsides to doing something from scratch. In other words, a design. You’re free to make certain choices early on that you can design in certain characteristics. Having a lot of design experience I think helped us out here because I knew ahead of time that I wanted to keep the thermal mass or thermal inertia of the device low. What that means is any part that could get hot in the device while it was heating up I wanted to keep the mass of that very small and also insulate that little isolated area of components that get hot from the rest of the components, were not wasting heat, heating up the rest of the device.

So by doing that from the get go, we kept this concept of the thermal mass or thermal inertia low in the device. By doing that then, any heat that we take out of the heater goes directly to heating the hot air. It’s kind of like a slug of air that is in the device until you turn it on or inhale. I guess if I were looking for an example to try to tell people what this is like, imagine a delivery truck versus a Ferrari or a Corvette, since we’re here in the United States. A car with a light flywheel can rev or increase the RPM of the engine very easily and it’s very responsive. The engine RPM goes up and down very quickly. Where a delivery truck, a more massive device needs an engine that has a little slower response, but is able to be a little bit more steady.

So you end up with heavier components, heavier flywheel, not so responsive. The downside then is stability. What we did is we also used a microprocessor in the control of the device. We used an algorithm which actually keeps the temperature controlled very tightly. It fluctuates at a very small amplitude very often, but it’s under tight control. So that responsiveness is then controlled to have very good temperature stability because of the microprocessor within the unit.

Matthew: What controls the microprocessor? Is there a software algorithm or how do you do that?

Bob: They call it a PID control style. Basically that looks at where the temperature is and where you want it to go and has various factors that weight the temperature difference and the slope of the temperature. In other words, the rate that it’s increasing or decreasing and tells the heater what to do. It’s a custom algorithm for our device that was arrived at empirically for the most part, which means using the device, turning this control algorithm to the characteristics of the device. There’s a lot of brain power within that microprocessor. We all know how smart our phones are now. The microprocessor that’s in the Herbalizer is only probably utilized to about 10 percent of its capability. So, it can handle anything we throw at it as far as that control algorithm.

Matthew: Tell us a little bit about off gassing. You mentioned that briefly, but I want listeners to understand what that is. I’ve experienced this with cheaper vaporizers and maybe you can explain why that’s not desirable.

Bob: The whole concept of off gassing, if you don’t mind me digressing just a bit, it’s really only a know factor to people in certain special industries. So, being part of the space industry or business, you worry about having spacecraft up in orbit where when they get warm the components give off their volatiles. The reason why this is important is because a lot of spacecraft have optics, particularly the spy satellites, but also the telescopes that we have on orbit. One of the ones I worked on was a solar platform that looked at the sun for solar flares and coronal mass ejections. Then you’ve also got various telescopes that look off and do star mapping. You don’t want any of these volatiles to play off onto the optics.

In the space industry you’re very careful to not put components in your system that use materials that off gas. They call it out gassing. The idea is that you’ve all maybe heated up something that was painted and you smell something. That’s the volatile that you’re smelling. We don’t want any volatiles to come into the hot air path when we are heating our unit. We are very careful to choose ceramics. Glass in particular is one that we used, that will not off gas, also stainless steel is a very good material for not off gassing. Again, we designed this in from the outset that we would have a hot air path. Actually many of the materials that surround the heater itself are of this nature that they do not—nothing is completely not out gassing, but it’s imperceptible. They’re as good as you can get. That’s really a nice thing for two reasons.

First of all, the health benefits. You don’t want to be inhaling these volatiles that come off of things that are solvents and such. Just like you really don’t want to be inhaling benzenes, carcinogens from burnt plant matter, which is the whole reason behind the vaporizer. If you’re going to the extent of using a vaporizer, it really made sense to use to use a vaporizer that doesn’t introduce anything else into the hot air flow except the essential oils from the plant that you’re trying to liberate.

Matthew: Good points. I think that’s really important because I think we’ve all kind of smelled that or experienced it, but didn’t know quite what it was and thought through how that could be minimized. Is there anything you can tell us about how you capture the true flavor of the plant?

Bob: A lot of people are really surprised when they use our device. Even recently we’ve introduced some glass attachments that go with it. The thing that pretty much hands down people say is wow, that tasted really good. The plant itself, without anything else being introduced into the vapor, tastes really good. People are oftentimes surprised because they had be using other means, particularly people that actually smoked it. Outside of the kind of almost excitement that’s generated from inhaling something that’s a little bit caustic to your system, once you get passed that and you realize that you just want to inhale the vaporized essential oil of the plant and you get to where you then become what I think is a true connoisseur where you actually taste exactly what you’re getting out of each strain. Some of the guys, they’re amazing, they’re like wine tasters. They know exactly which strain just by the taste of it, when they’re using a high quality vaporizer.

Matthew: Yeah, I don’t doubt that. Now do you ever anecdotally hear about people using the Herbalizer to alleviate any specific symptoms or addictions, like opioid addictions and things like that?

Bob: Yeah, what’s come about is kind of one of my pet areas. We have a group in Uruguay at the main university down there. By the way, Uruguay is the first country to completely legalize cannabis. They’re doing a couple of different studies, and one is to get people off of crack cocaine through using cannabis as a way to taper off and control the cravings a little bit. I’m not sure of exactly all the little nuances of that, but it’s a university run program in concert with their government that we’ve actually given some devices to. I made some 220 volt devices for them and supplied them. That’s always been something that I’ve really felt good about us doing. It’s kind of that give back end of things. One of the real surprises though, and we here in the US and particularly on Independence Day, salute and a shout out to all the veterans, as I wave my little flag in case we’ve been on video.

We have a lot of veterans that part of the VA protocol, which is the Veterans Administration, for treatment of people that come back with either lost limbs or anxiety issues or things like that, one of the main things was opiates. Opiates are really addictive, they’re really expensive. Now we’re having an opiate addiction crisis here in this country and probably elsewhere in the world. One of the amazing things is that a lot of these veterans, they just weren’t happy with that kind of regimen that they were being directed towards and some of them turned to cannabis. I know some of them have actually come here, even though they don’t live in state, just to visit us. I remember one in particular. The poor guy, he was not really communicative, really reserved, introverted, kind of a pasty white complexion, and it turned out he had a lot of issues going on with his internal organs that have been compromised through the prolong use of opiates. Just general nature.

What we found out later was very much compromised. We made him a nice little veterans deal on a device and he and his wife said thank you and took off. Nine months later they came back into the office just because they were out there vacationing. I think they lived in Arizona. They wanted to stop by. He came in and I really didn’t recognize him at first. His skin had returned to the nice flesh color. His eyes were wide open and bright. He saw me come out of my office and he rushed over and just gave me a big hug. He told me how happy he was that we were able to hook him up with one of our devices. He had changed his pain and anxiety regimen from opiates to cannabis. It completely changed his life. Afterwards while he was buying some accessories from one of the people in the office, his wife came over to me and no hug, she said to me, thank you so much for giving my husband back to me.

There are other cases like that similar, where they have come to our office, but I know that there’s countless cases out in the world where people are using our device and others, but we like to think ours predominantly, to get that kind of relief and have a lifestyle back where they can manage pain in a way that they choose.

Matthew: Wow, that’s an uplifting story, especially on the 4th of July. Thanks for sharing that Bob.

Bob: Absolutely.

Matthew: Bob I like to ask some personal development questions to let listeners get to know you a little bit better. With that, is there a book that has had a big impact on your life or way of thinking?

Bob: Not really one in particular, but I kind of felt we were heading this direction and I thought about this. I’m a classic over achiever. You spend nine or ten years in college, that’s probably problematic. Also I’ve also been very driven in that way. I’d say the thing that probably made the most impact, one time when I was in grad school up at UC Berkley, we were at an afternoon beer, wine, cheese kind of thing. The department chairman came up and just asked me how I was doing. I said ah, I’m just so under the gun here. I’ve got so much going. I’ve got a to do list you wouldn’t believe. He asked me he said, tell me about this to do list. I started telling him. Basically it came out that there were 30-40-50 items on it and he just shook his head and he said, that’s way too many.

If you have more than three to five things on your to do list for any one day, you’re over extending yourself. I had no idea the merits of he was telling me until much later. That’s really the way that I kind of gear my life now is that I look for what I call the big potatoes and I don’t worry about the small potatoes. What I find is that gives me the ability to interact with people. I have more margin in my time. I can actually be a lot better friend and coworker and human being as I call it to other people. It just makes life a lot more fulfilling. I still get done what I need to get done. It’s just a nicer more relaxed way to deal with things. So, my peace and serenity are very important to me. I live out kind of on the outskirts of town here, and I have a nice chunk of land where I can go out and water my trees, my fruit trees and I just enjoy life.

Matthew: That’s great. Is there a tool, apart from the Herbalizer, that you consider important to your day to day productivity?

Bob: Eating right. I think nutrition. Come to lately is super important. I’ve cut out most processes flour and sugar from my diet. What I’ve found, I had some sugar the other day and it put me into a tailspin. I had trouble remembering things. It was really wild, the difference. Just noticing what that processed food can do to a person physiologically within the brain, just your general energy level. I try to really put nutrition up there high on my list.

Matthew: I agree with you there. That’s very helpful. I’ve been drinking the butter and MCT oil coffee.

Bob: Bulletproof.

Matthew: Yeah, for years now. I remember when I started people said oh that’s going to clog your arteries. You’re going to die of a heart attack. My blood counts have been better and better with the less sugar intake. As long as they’re good high quality fats, it seems to have a beneficial impact. It’s not like I can sit there—after a certain amount of butter you just feel so full that you’re not slamming it, but with cookies it’s like you can eat sleeve after sleeve and it’s just like, all I know is that I have a craving to eat more cookies. It’s like they engineer these foods to make them so palatable they’re like mind crack, hamster crack.

Bob: They’re addictive, yeah. It’s funny that you mentioned that because that’s how I start off my morning is with the purified coconut oil, the grass fed unsalted butter in my coffee and it sounds like a crazy thing, but it’s really good. Little bit of stevia and some almond milk and I’m set.

Matthew: I do have a little variation too. I’ve started to add a couple drops of xylotol and then even some unsweetened cacao, chocolate powder. Just a dash of that and I’m loving that. If people haven’t heard of what we’re talking about here, I can include a link to Bulletproof coffees so you can understand what that is and some of the benefits, what Bob and I are talking about here. Bob, before we close, can you tell us where you’re at in the fundraising cycle, if you’re still looking for capital or where you are?

Bob: I’m glad you asked. We’re at a really interesting point in this company’s trajectory. We had some issues with some former employees that we’re just coming to closure on now. We are really poised to make an aggressive move into the future. That would really come about with a strong investment because we’d like to really jump into the arena a little bit more strongly. Right now we’re kind of a small company, a small player. For various reasons we were handcuffed a little bit as far as how aggressive we could go after things. We would like to increase our market reach and increase production, which helps us bring the cost down. All the things that we really want to entertain, and a lot of that starts with investment.

If people are interested in what we do and in our company, they can certainly reach out to me and see if we are a good fit for them. I know there’s a lot of people really anxious to get into this market sector because you talked about your Amazon guy, looking 15 years into the future. I think people that are doing that with the green market, they really see nothing but increase across the board in every sector.

Matthew: If they do want to contact you about becoming an investor, how do they do that?

Bob: We have a website. It’s I’m sure you’ll put a link up for us on that. If you wanted to get a message to me, the easiest way is through support. You can just send an email. They’ll give it to me and then I’ll contact you.

Matthew: Okay. Well Bob, thanks so much for coming on CannaInsider today and educating us. Good luck with the Herbalizer. It’s really an interesting product, and I encourage everybody to go to the website and check it out.

Bob: Matt, it was truly a pleasure. I really appreciate what you do and you’re a true pro. Thank you very much.