Ever wonder how to consistent get 3+ pounds of cannabis per light?Our guest today Josh Haupt from Three A Light will tell you how to do just that in an easy step-by-step way.
Learn how to successfully grow three pounds of cannabis a light with Josh’s book Three a Light
[0:57] – What is Three a Light
[1:34] – Josh’s background
[2:20] – Josh talks about using cannabis for his epilepsy
[4:16] – Josh talks about his book
[7:23] – Different lighting used in grows
[10:50] – How to find Josh’s book
[11:33] – Josh talks about his harvests
[13:17] – Josh talks about creating his own nutrients
[15:28] – Delivery method for nutrients
[16:00] – What is Nutrient Lock
[17:21] – What is Schwazzing
[19:11] – Creating clones
[20:40] – Preventing hot spots in your grows
[21:55] – Josh talks about things he sees when consulting
[23:27] – Josh talks about greenhouses
[25:02] – Pests and diseases
[27:30] – Josh discusses the ideal growing media
[30:22] – Josh answers some personal development questions
[33:56] – Josh talks about the future of the cannabis industry
[37:07] – Josh’s contact details
How can you get the highest yield per light? That is the eternal question. Josh Haupt from "Three A Light" is gonna help us answer this question today, and also give us some insights around growing. Josh, welcome to "Canna Insider."
Josh: Thanks for having me. Nice to be here.
Matthew: Josh, give us a sense of geography. Where are you in the world today?
Josh: So today, I am in Denver, Colorado, which is nice; this is my home. I've been traveling a bunch lately. I feel like I've been in about four time zones in the past two weeks, so it feels good to be home..
Matthew: Good. And what is "Three A Light"? Give people a background if they've never heard of it.
Josh: "Three A Light" is a simple approach to achieving your highest yields in your garden, as well as really just teaching individuals how to grow cannabis from A to Z. All the way from your cloning through your finished harvest, and how your environment plays a role in there. Try and make it very user-friendly and easy for someone to grow cannabis.
Matthew: And you've done a great job of that. We'll get into your book. You sent me a beautiful book about that, and I want to get into the details. But first, tell us how you got into this business. What's your background, and what sparked the interest in growing cannabis and teaching how to grow cannabis?
Josh: You know, I would say more of a personal touch there would be my epilepsy. At the age of 14, I got diagnosed with epilepsy, and that caused me to go on a handful of different medications that they had me on. And by "they," I mean the doctors. They were really trying to control my seizures with one steroid or the other. And a lot of them just were insufficient and had a ton of crazy side effects. And then a good friend of mine introduced to me that "Colorado now has it legal for people that have conditions like yours, Josh. You should give it a try."
And kind of the rest is history. It was the only one that worked well, and it's...yeah, it's been great since.
Matthew: So did you start smoking it or ingesting it, or oil? What was the best remedy for you?
Josh: Well, the best remedy for me, after all these years, is hands down gonna be CBDs. But at the beginning, with just cannabis, you know, smoking it the same way most kids do in high school, you know, rolling joints or hitting the water pipe...metaphor...if you will. So...
Matthew: That's cool. Well, that's great. What did your parents and doctors think of that when you said, "Hey, I'm gonna turn to marijuana as the solution here"?
Josh: Well, my parents are kind of open-minded. So they were a little bit like, "Hey, if it works for him, and it keeps the stress out," and stress is so closely tied to seizures as well, that that was something that they were kind of...they understood. I don't think they were an "advocate," I would say, but they understood. And then as long as I kept a good balance around it and I wasn't just, you know, smoking weed to smoke weed...you know, as most high schoolers may do.
And then my doctor, even to this day, thinks that I'm crazy.
Josh: He thinks he's like...I would say my neurologist is very much a...he's an elderly gentleman. He's very much a western medicine kind of individual. So when something like this is proposed, it has little to no funding behind the research of it. He's very hesitant to make suggestions on it. So I had to find a different doctor to make the recommendation for me to grow cannabis and consume cannabis.
Matthew: So let's get into the book. You sent me this book...it's a $500 book, and it's huge, it's beautiful. It comes in, like, a very interesting textured case and it's got a great tactile sensation, very immersive experience. And it just does a great job of, you know, orienting someone how to grow cannabis in these huge pictures, and it makes it very simple. Why did you write this?
Josh: Thank you.
Matthew: What problem were you trying to solve, and how did it come to you to do it this way?
Josh: You know, after many years of growing cannabis myself, I had a lot of friends living up in the mountains, and I lived in Breckenridge for almost a decade of my life, that wanted to get into the industry. And they weren't sure how, so they kind of built a small garden for themselves in their basement or what have you. And they would ask me, "Josh," you know, "What's the best way to do this?" And I would make a couple different suggestions for books and say, "Hey, make sure you read this section out of this book, and then pick up this article from this website. And you're pretty much gonna be good to go," and then I would give them a feed regimen of what to feed their plants along the way.
And so, basically, nothing existed. There was almost a hole in the boat as far as the industry is concerned with a book that says, "This is how you grow cannabis from A to Z." And honestly, after setting my tenth or twelfth friend up at their home with how to grow, I said, "Let's just write a book about this." And the book came from that.
Matthew: Okay. Very interesting. Okay. Breckenridge is a great place, by the way. I encourage everybody to visit there, it's really fun. All seasons--summer, winter, everything.
Josh: Yeah. Love Breck.
Matthew: Okay. So that's...you kind of scratched the itch of your friends that were trying to start their own grows, and they just couldn't quite get a few things right or a lot of things right.
Josh: Yeah, it was that, but it was really the fact that this didn't exist. Before "Three A Light" came out, there's not a book you can go pick up that says, "This is how you grow cannabis from A to Z," and truly walks you through without a bunch of botanist language in it. You know, the cloning process, the transplant process. And then, "What do I feed my plants throughout these different processes all the way through flowering?" "How do I know when my plants are ready to flip to flower?" "What temperatures do I run my room at during flower, during the day, during the night?" and so on and so forth with all the different environments.
Matthew: Okay. How long did it take you, personally, to get all those mental models in your head correctly before you kind of reached this Jedi status?
Josh: Actually, the practice side of it, I'd say definitely a decade-plus, before we really started getting that down. And you know, I think most of our lessons in life are taught through our losses or things that we do wrong. We typically can learn how to do them right based off of our own mistakes. And this is one of them that's no different. I definitely did not start out growing three pounds per light by any means. I started off, you know, with the one, then it slowly crept up to three over the years.
And it's very nice having people to purchase the book and say, "This is the first grow I've ever done," and "Wow, Josh. We hit over three pounds per light. Thank you so much." It definitely always makes me feel good inside to know that, you know, there are people that can take advantage of these different methods, so...
Matthew: Well, I mean, one of the first questions I'm sure people are thinking is "What kind of lights do you use?" And that's one variable, obviously, but it's an important one. Can you talk about lights a little bit?
Josh: Of course. And do keep in mind that the industry is ever-changing, as you know, with...for example, the Moore's Law behind the technology is it's always doubling itself every year-plus. And so, my suggestion there is whatever we discuss today, please keep your mind open and always try new things. We do a lot of research and development behind LED lights right now. However, they are not winning the war...or the battle, I should say, against high-pressure sodium bulbs. However, we're doing everything we can to try and find a way to reduce our footprint when it comes to our energy consumption at our facilities. So we do a lot of different testing.
But our main source of lighting is a high-pressure sodium bulb, a dual-ended fixture on it so it produces an additional arc, and that's the light that we use.
Matthew: Okay. What do you think, in your mind, is the reason why LEDs aren't there yet, and why do you like the HPS bulbs versus the LEDs?
Josh: You know, high-pressure sodium just mimics the sun so well. Whenever I try and tweak things within our garden or really just say, "Is this gonna work?" I always look back to nature. Because if you think about this, a thousand years ago, cannabis grew like weed everywhere. And you have indicas that are very short and stout, and those grew up in higher mountain regions with much shorter summers and shorter seasons. And then you have sativas that are gonna be obviously incredibly tall and long. And those were grown in nature close to the equatorial belt where they had very long seasons.
And so, I always...you know, coming back to the lights, it's one of those things where "What did they grow under back in the day, and what can mimic the sun in the closest manner?" And that would be high-pressure sodium because it puts out so much orange, red, yellow rays. And then you have an LED that really doesn't complement the sun as much. It does complement things on a micro-mole level. But without getting too high-tech there, the overall picture of it is it's a very intense blue/purple/pink light that doesn't put off as much yellow and orange rays. And that's gonna be the main differentiator there. The plant's not used to being grown under it.
Matthew: Okay. And so, for someone that just wants to have one light in a home grow, is it okay to have an LED, or do you recommend any kind of specific light for them that you think would be ideal for someone that just wants, you know, that three pounds of light for just one light?
Josh: Yeah, if you want three pounds of light, I'm gonna just recommend following our process to the letter, and that's gonna be with the high-pressure sodium bulb, typically 1,000-watt or stronger. Because if you get a dual-ended bulb, you can push them up to 1,150 watts. But I would just recommend that just get a high-pressure sodium bulb and make sure you have the ability to cool it properly. Because otherwise, if you put it in a closet or something, it's going to produce a lot of heat. You want to be able to remove that heat between the bulb and the top of the plant so it doesn't create a hot spot and kind of burn your plant.
Matthew: Yeah. How do most people find this book? It's an incredible book. Like I said, it's huge, it's beautifully laid out, it's extremely immersive, and it's very clear on how to grow. It can really walk anybody through how to grow. But how do your customers find you? Is it all just word of mouth at this point, or how does that work?
Josh: No, I mean, you can find us a couple different manners. You can find us on Amazon. You can also find us on our website at threealight.com. But soon, you'll be able to find us at Barnes & Noble. We're working on a version that can be sold paperback and on the shelves of many Barnes & Nobles is our goal. We're definitely a few months away from that.
So for now, I would suggest our website at threealight.com, which is just all one word. T-H-R-E-E-A-L-I-G-H-T.com.
Matthew: Okay. Now, you were using nutrients before. Actually, before I talk about nutrients, how much are you harvesting each month, right now, to give people a sense of scale of what you're doing?
Josh: Our growers in Colorado are essentially the...we produce a little over a half a metric ton a month, anywhere between 1,200 and 1,400 pounds. We will produce anywhere from 100 to 150 pounds every two days to equate to that number. It really just depends on which room we're harvesting between our three facilities here in Denver.
Matthew: Okay. Are you doing hand trimming here? Do you have trimming machines? Is it a combination of both? I mean, that's a lot of volume.
Josh: Yes, it is a combination of both. Great question. We will do...a lot of times, we'll go ahead and run a trimmer...a twister trimmer machine that allows us to get through our large volumes. And then we'll also have a boutique section where we'll hand-trim things as we have certain clients that specifically request hand-trimmed product, and they're willing to pay the extra premium for it. We're happy to do that for them. Although between you and I, I can't really tell the difference between the two products unless you have a microscope. The twisters do a pretty good job at not damaging the tri-comb development, so it works out well.
Matthew: Yeah. Also, it's like...you get...I've been to trimming parties and stuff, and you're trimming, and it's just...you kind of go into a daze after a while. It's just like...I don't know how people do that for eight hours a day or whatever. That's hard.
Josh: Amen to that. Yeah, it definitely can be...like your eyes can kind of start to glaze over would be the easiest way to put it, you know? But yes, people can put in the long hours, and I always tip my hat to them, as it's not easy.
Matthew: So you were using nutrients before, and then you brought in an agricultural chemist to create your own line. Can you tell us more about, you know, what you were doing before, why it was unsatisfactory to you, and then how you started to create your own nutrients?
Josh: Yeah. So the nutrients we would use before, we didn't follow the application directions on the bottle simply because it wasn't built for cannabis, so why would I? I would really listen to the plants and how the plants responded to the feeds we would give them. And with that, when we were writing our book and I was going to...I was writing the book, I was going to introduce this to our feed line, and teach people how to endorse these nutrients and really run with it, I brought in an agricultural chemist just to say "What they claim is in these nutrients, is that accurate?"
So we backtracked everything and we found that they were actually packed full of food coloring. In addition to that, they had an overwhelming amount of preservatives. And then, to kind of put the icing on the cake, the majority of the nutrients we were using were only what they claimed was in there was actually only about 40% in some cases, and 60% in most cases of what was in there.
Matthew: Oh, snap. This probably made you mad, I would imagine.
Josh: Yes, sir. So I was like, "Wow. I can't endorse these products." So we went ahead and built our own without food coloring, and throughout the process, focused heavily on micronutrients. There's two types of nutrients when it comes to cannabis...or it comes to just agricultural, in general. And that's gonna be your micronutrients and your macronutrients.
Typical agriculture will always...[inaudible 00:14:40] especially, will always focus on your macronutrients. Which is going to be your nitrogen, phosphorus, and potassium. Without paying a ton of mind to your micronutrients. We kind of flipped that with our nutrient line, and we placed a large emphasis on our micronutrients rather than our macronutrients. That's where we could really...because when it comes to growing cannabis...they say in most things, you know, "The devil's in the details." It's no different with cannabis. You really want to make sure that what you're feeding them is what they need throughout the process. And if you can make the most out of each of flowering or each phase of development in growth, you can really capitalize on your yields and harvest.
Matthew: Okay. At the commercial scale that you're doing now, how do you deliver nutrients? Is it through a feed line, or how does that work?
Josh: You know, we still actually hand-mix all of our reservoirs, and we will hand-water all of our plants. That is the one part that we haven't fully automated. Now, I had mentioned before we do a lot of research and development. So we are working towards finding a process in the automated feed line that works well. However, it's a work in progress. It's not something that I haven't fully made the switch over to yet.
Matthew: Okay. Could you tell us what nutrient lock is, and how you deal with that and prevent it?
Josh: Yeah, nutrient lock is where a plant will...you're essentially feeding it too much food and it doesn't know how to process all the food that you're giving it. Very similar to an individual or, you know, one of us eating too much food, and you know, you're not able to flush your body properly.
So the best way to get rid of that is going to be to use heavy amounts of water as well as little, little amount of nutrient to act as almost a cleaning agent. So we use a product called Sugar. It has a high amount of sulfur in it that acts as a cleaning agent with it, and it works very well. It's similar to...if you've ever used a water pipe before and then you had to clean your water pipe. If you had to clean your water pipe or your bong with rubbing alcohol...I don't know if you've ever done that.
Josh: And if you used just rubbing alcohol, it won't work, but as soon as you add salt, salt acts as your cleaning agent and it cleans it up right away. So people that just try and flush with straight water to remove nutrient lock, which is basically a heavy amount of magnesium built up in the roots or calcium, it won't actually remove it. You use a cleaning agent, then all of a sudden, it will flush it right off.
Matthew: Okay. And what is "schwazzing"? You made up a word, "schwaz." Let's explain to that to listeners what that means...
Josh: Yes, absolutely.
Matthew: ...besides it being fun to say?
Josh: Yeah, so we've gotten a lot of questions about our schwazzing process and how that works. Schwazzing is going to be...it's an extreme, extreme method of defoliation. Defoliation is where you will just remove the leaves from the plant, but you do a little bit here and a little bit there. Schwazzing is where on day one of flower, you actually take the plant and make it look like a cactus. You remove every single fan leaf from the plant. And people are very, very hesitant to do this, and especially follow it to the letter with this process.
The "why" behind it is it allows for optimum light penetration throughout the entire canopy. So that way, you don't have small buds that are shaded the entire time. The light can penetrate through the entire canopy as well as the plant can refocus its energy to where it matters most, and that is in developing new bud sites.
Matthew: Yeah, I can see where that makes people nervous. They're growing their plants, it looks beautiful, and then, like, "Now, take all the leaves off," and it's, "No, I want to do this." Like, against every instinct to do that. But you say do it and you'll have a healthier plant...
Josh: Yes, sir.
Matthew: ...but how long does it take before that happens? Like, you've cut off all the fan leaves. How long before it starts to look healthy again?
Josh: It'll go through a day of shock. Just like you or I, it'll say we've been riding the couch for a few months, then we jump back in the gym and we hit a hard workout. It's one of those things where your body's gonna get beat up the next day, but overall, a little bit of stress will definitely strengthen you.
And then, as your genetics get used to the process, just like your body gets used to the gym process, they respond much and much quicker as generations, you know, proceed.
Josh: So they bounce back pretty quick now, that's for sure.
Matthew: So when you're creating clones for a mother plant, do you see fatigue from the mother plant over time, and how do you deal with that?
Josh: We do. We actually...because of that, we do not keep mother plants. We go buy...you'll hear me use a lot of analogies and revert back to nature with what works best. But I think...and this is my personal opinion, that our genetics develop exponentially over the years. They get stronger and stronger. And so, we take clones from teenage plants, and by "teenage plants," I mean plants that are developed and just about ready to flip and to flower. We'll take clones from those plants. Just because they're much younger, we'll identify the phenotypes that we like. So by "phenotype" I mean...it could be the same strain. You could have two plants that are both OG Kush. And if they're right next to each other just like, you know, maybe...do you have a brother or sister?
Josh: Okay, so you have a brother or a sister. You guys both have the same last name, which means you're from the same gene pool and everything. But you guys are both incredibly different. Unless it's a twin or identical twin, you're incredibly different.
So that's why we always choose to pick our favorite phenotype, because they both might be OG Kush, or one might portray a much stronger [inaudible 00:20:19] than the one next to it. And it allows us to always keep our genetics on their toes.
Matthew: Do you ever get hot spots in your grows, and how you prevent those? Because even within one grow room, there's little microclimates sometimes, and there's spots where maybe air is not being pushed around, or it's a little hotter than some places. How do you deal with that?
Josh: You know, we do get that, especially in a commercial facility. As these grows get from...they used to be one-light rooms, then they turned into four-light rooms, and now there's...gosh, I have a grow in Nevada that's got over 400 lights in one room, which turns into a hot spot nightmare for me.
What we do to stay on top of that is to make sure that the air flow is most prominent between the bottoms of the bulbs and the tops of the plants. What I mean by that is we'll just add as many fans as necessary to make sure that there are no spots where the air is not moving.
As you know...you may or may not know, a leaf of a plant will use all the air around it within every 90 seconds. So it'll breathe all the air around it. So if that air's not moving, that plant essentially will struggle with breathing. And so, we want to make sure that the air is always flowing, and not in an aggressive manner, but in a manner the plant can feel it.
Josh: It's a nice breeze.
Matthew: Okay. And you're a consultant helping other growers around the world. Is there any problems you see consistently or knowledge caps where new growers, new cultivators are just...they just don't see something and you have to add an additional lens to their knowledge to help them? Anything you see over and over?
Josh: Yes, of course. Of course. Now, I would suggest the largest one is going to be the standard operating procedures that are required to run a large-scale facility. A lot of times, you have people entering the industry where they think because they got a license, it's a license to print money. It's quite the opposite; it's a license to lose money.
Josh: Because most people don't understand that, you know, if you take traditional business...for a quick moment, let's step aside. Traditional business, if you pump a bunch of money into something, there's a strong chance it's going to be successful. Whether it's a whole chain of restaurants or whether that's a software business, you can make it very successful. Cannabis is quite the contrary. Now, they want to hire their...let's say now you have a large investor stepping into cannabis. He wants to hire his buddy that he's always purchased product from because his buddy grows the best stuff in his four lights in his basement. The problem is now, he's given his buddy 1,000 lights to manage. And when you run four lights in your basement, as you know, you can be the gentleman that handles everything. You can be the gardener that transplants waters and schwazzes and does everything.
But when you have a large-scale facility, you have to rely on standard operating procedures for every single spoke of the wheel. And a lot of times, you'll have gaps in that. That's where we step in and help people on a consulting level to make sure that their facility is run efficiently out the gate so they don't have a license to lose money. Instead, we can ensure that they have a license to print money through our consulting services.
Matthew: Do you see anything interesting happening with greenhouses? How do you feel about greenhouses, in general?
Josh: We love greenhouses. Honestly, it's one of those things where that's...in a lot of ways, will be the future of cannabis as well as, you know, indoor. Between the two of them, you're just gonna have a little bit of a quality difference when it comes to greenhouse. More often than not when you have commercial grow facilities, especially greenhouses, it will take up just a small point off the quality. Of course, it will reduce your cost per pound as far as production is concerned. So a lot of people like it for that reason. But that's why we stick to indoor. But we are definitely are working like that Paraguay grower I had mentioned before this. We're working with a grow down in Paraguay in a 100,000-square foot greenhouse. They're gonna have top-shelf quality, and we're gonna do everything we can to control the environment to the letter, if possible. Our humidity, temperatures, our lights. We want to make sure that it's almost like a hybrid version of indoor.
Matthew: Yeah. I suppose blacking out the sun is extremely important in that situation to make the plants think it's nighttime here and there when they're supposed to...you have one little sliver of light getting in, it can screw up everything, I imagine.
Josh: It sure can, yep. You don't want to interrupt the photoperiod. Interrupting the photoperiod can always cause hermaphroditism. And by that, I mean the plant will just push out seeds because it's confusing. And nobody wants seeds of the product, you know, that...
Matthew: And what about pests and diseases? What are the most common reasons you see pests and diseases coming up for new growers or even experienced growers?
Josh: You know, there's one or two there. One is if you get a strain from someone that you're not too familiar with, or someone that might not have the cleanest grow, a lot of times, it can bring over a disease that is systemic, which means it lives within the plant, and it probably won't come out until the flowering phase or something along...or a late veg phase.
The other one is you can just honestly have a mite that just kind of hops on and catches a ride to the next facility. Whether it comes in through your dog because you brought your dog in your grow, or it comes in through someone else who was at a dirty grow earlier that day. It just really comes down to your operating procedures...and veg, especially.
What we do is we try and build the plant's immunity in veg to where it's so strong that it repels any kind of systemic thing, similar to how someone that has a strong immune system from working out all the time or just being in great shape overall is a much less likely host for a flu virus as opposed to an elderly individual that might not have the best health. It'll cling to one of the weaker genetics in the room the same way that a flu virus will work through us.
And so, the pests are the same way. The pests will go towards a stressed plant in a heartbeat because it doesn't have the ability to ward it off. I don't know if you know, but THC in nature is designed to...the plant's immune system, it pushes it out to ward off pests. So the pests eat the plant...oh my gosh, I think the pest just got stoned. It doesn't want to eat that plant anymore. That's how it works in nature.
So your garden's no different. It will always go towards the most stressed plant which wil carry the least amount of THC.
Matthew: That's interesting. I didn't realize that. What does it say about humans, that we don't feel...we want to go back to that THC over and over again.
Josh: I think, honestly, it's just...we're obviously...we out-size pests by the millionth, if you will. And so, for us, we're large enough to be able to handle it. And I think it turns into a nice buzz if you can manage your buzz properly.
Matthew: Right. That's be a great name for a band, "Manage Your Buzz."
Josh: Yeah, "Buzz Management." My dad always says that. It's like, "Oh, buddy. We've got a long day today." I'm like, "I know. I know."
Matthew: This is a marathon, not a sprint.
Matthew: Got to manage this.
Matthew: Okay. Well, tell us about soil or hydroponics. What are your thoughts around that? I mean, what's the ideal growing media?
Josh: You know, once again, I'm gonna revert back to nature on this one. For millions of years, the cannabis plant has been grown in soil. I think that you can do what you can to possibly complement Mother Nature, but it's hard to beat Mother Nature. And so, what I say by that is it's never been grown in water, just water, for millions of years. Now, I think you can do a good job...and I've grown hydroponically for years, and overall, consistency is just too...there's too many variables of things that can go wrong. So I choose to not endorse it on a commercial level. However, I do know hydroponic growers that have no problem doing all the maintenance required to have a hydroponic grow.
Now, soil, on another level, acts an amazing buffer. Let's say you have an AC unit go out in your room and the temperature spikes to 95 degrees. Well, the soil will act as an amazing buffer to the root temperature. It won't increase the temperature of the roots enough to where it's gonna kill the plant.
Now, water will be quickly manipulated as far as the temperature is concerned. And my biggest thing is if you ever have a pump go out...let's say you have a $5 pump go out, and of course, you're smart enough to have a redundant pump behind it to where if this pump fails, this next pump will kick in. But if that second $5 pump went out, I could lose a $250,000 crop because of that. And obviously, the math doesn't equate for me; I like the consistency the soil provides. So I'm a big fan of soil in that nature.
Matthew: Yeah. That's a good point. I've got to think about that. So you mentioned that you, you know, you're always testing things and doing research and development. Is there anything in your operating procedures that you'd like to share, that you're proud of in terms of how to...you know, how to grow at scale, and how to manage it efficiently?
Josh: Yeah, I think that one of the biggest things that...when it comes to growing efficiently on a large scale is just going to be...I'm gonna give you the simplest answer and that is lean into your calendars. Have a very, very solid strucure around when your plants need to be fed next and guidelines around checking on them. If you can check on your plants constantly and you can be on the room and not rely on some robot system to make sure that everything is done, I believe in a lot of ways growing is where science meets art. And so, you can have some science applied to it, but you have to make sure that there's someone in there that's being an artist.
And so, when it comes to commercial facilities, just make sure that you have a very close pulse on your calendar with your daily projects and things to get done.
Matthew: Okay. Good point. Josh, I want to pivot to some personal development questions to help listeners understand more about you, personally. With that, is there a book that you've read...it doesn't have to be related to cannabis or anything like that, that has had a big impact on your life or your way of thinking?
Josh: You know, I think the biggest thing that...and I'm gonna kind of pivot from that. What's important to understand is there's no substitution for hard work in this world. And if you want something in this life, you need to go out and get it. And if that's even "I want to be a professional baseball player," well, make sure that you're working so hard and doing everything...you know, look at the guys that are playing pro ball. And how hard did they have to work to get there? And make sure you're on path with that.
And so, growing up, my father was always very heavy on me with balance. "Buddy, if you're gonna play hard, you need to work ten times harder." And those are the thing that got me to where I am. It's one of those situations where I wanted to share my story with the world as far as how cannabis has helped me beat my epilepsy and all the amazing things behind it, as well as...now, we've helped tons of people with everything from PTSD to Crohn's disease, to full-blown cancer remission. We've had a lot of amazing stories. And that's what the hard work has allowed us to achieve now.
So if you want to get into cannabis, and you want to be on a level that is just the best at whatever it is that you like to do, just put in the hours. Work hard. And look at the people that are currently doing what you would like to do. Look at their routine. A lot of times, success can be found in the daily routine. So if you're someone that gets up early, works really hard, and maybe...you know, I rely heavily on my workout. I really appreciate a good CrossFit workout at the beginning of my days, and then it's just hard work throughout the day. And literally, you know...especially when a lot of times people can think "This is a daunting task to achieve this goal of mine," well, the onl way to eat an elephant is one bite at a time, so it's important to get started.
Matthew: Great points. Great points. And the only thing I would add to that is, you know, working hard is great as long as you're pointed in the right direction.
Matthew: So, you know, if you good have mentors or a good knowledge base...I think your book is an excellent resource for that. Because if you're spending all this money, you're trying to get into it, you know, invest the money in the knowledge. People just think, "Well, if I get the best equipment, then I'm good to go." And that's like going out to the Atlantic without any measurement tools or any GPS. You're just gonna...you're gonna get out there, but you're not gonna get where you want to go.
Josh: That is very accurate. I bought the best sailboat. I don't know how to use it, but this is an awesome boat. You know, you might be lost at sea before you know it. So be careful doing that.
Matthew: Well, speaking of tools, is there a tool that you consider vital to your productivity that you'd like to share?
Josh: You know, if I had to put it on something, it would be our iPonic system. Our iPonic system allows us to know what's happening in our rooms when we are not in our rooms. So we have an AM and PM checklist throughout our facilities where we walk into every single room. And when we pull a graph...we cannot do it through our host system, but we'll pull a graph of every single room for our highest and lowest temperatures for the prior 24 hours, as well as our highest and lowest humidities, our light intensity, and everything. And we really like to make sure that our rooms are doing well when we're not in them. So that's got to be one of my favorite tools, the iPonic.
Matthew: IPonics, okay. Now, you're a young guy, still, and you're really experienced in this industry.
Josh: Oh, thanks.
Matthew: I was gonna say, you know, where's this industry gonna be in five or ten years. But you're gonna be around in this industry for decades if you still want to be. Where do you think it's going? What is it gonna look like in five, ten years and beyond?
Josh: You know, I appreciate the compliment, and I was in New York this past week for a big stock trader event where these gentlemen with these big hedge funds were asking me where to put their money. And they kept on asking me because they said I was the only gentleman that wasn't in my 50s and 60s at the conference trying to get rick off cannabis. I said, "Of course, guys. This is what we're doing."
But I suggested the industry is going in a direction that is very exciting. You know, the amount of tax revenue that my grows pay alone, and that the state collects is such a massive magnitude now, that they can't put the toothpaste back in the tube, metaphorically. And what I mean by that is they're gonna have a really hard time when they take, you know, $250,000 to $500,000 a month from us in revenue, to just my grows, to then shut is down.
Josh: It's one of those things where it's moving towards legalization on a massive scale. And the people that are pioneering it now are gonna be some of the individuals that can really influence the direction of where it goes and how it gets there. And that's our goal within the industry. We want to be the consultants that teach people how to grow the cannabis product at the highest quality...because yield is important, but quality is everything, at the highest quality, with the lowest cost per pound. And we want to make sure that that's available in as many countries as possible.
Because let's face it. You know, you and I have never heard of a story where somebody got too stoned and there was a domestic violence involved with it. Or...you know? Or some crazy, crazy, you know, hit and run accident. These things typically don't happen, you know?
And so, I'm just gonna compare it to alcohol because that's kind of the sister...or the brother, or the analogy when it comes to, you know, a buzz management conversation. And so, I think that where it's going, it's going to go to full-scale legalization. The time frame that it gets there I think will be in the next five to ten years. I think that we...obviously, within the U.S. right now, we're trying to lead the way. But us having our current political presence might slow that down a tiny bit.
But I see Canada and all the direction that they're going, we're helping them with a lot of projects. And I get a lot of calls from political events happening in new states trying to get medical. For example, if you use the U.S. alone, there's over 31 states that have it on the ballot now, or already have it initiated. Those 31 states make up over 80% of the population of the U.S.
So America has already spoken, you know? And I do think around the world, for that matter. It's only a fraction of time before everybody else follows suit.
Matthew: Yeah. It does seem like there's an unstoppable momentum, although I say it's like pushing over a Coke machine that goes back and forth a few times before it ultimately goes.
Josh: I really like that analogy, and that's a really good metaphor. Yes, it's going to rock a little bit before it tips, absolutely. And you need a lot of people pushing; those things are heavy.
Matthew: Yeah. Josh, let listeners know how they can find your book, your nutrients, how to connect with you on YouTube, Instagram, all that good stuff.
Josh: Yeah, so you can find our book at, like, I said, threealight.com. T-H-R-E-E-A-L-I-G-H-T.com, as well as Amazon. You can connect with us through YouTube on our Three A Light channel, as well as Instagram and Facebook. You can find us all, just search "Three A Light."
And then, of course, if you want to connect with us personally, one of the biggest things we push out is our customer service. You do have, metaphorically and realistically, the keys to the castle with your book purchase. Please take us up on that. We will give you a free starter kit of nutrients. We do ask that you help us out with shipping costs on that, but the nutrients are on the house.
And we want to help you, though. You can literally call us anytime. Of course, Colorado time, we're open from 9:00 to 5:00. A lot of times, you can reach out to us via e-mail. And we want to help you. If you have questions about your grow, or there's something going on your grow where you're just not sure if your plants look how they should at day 20, we encourage you to call us. We have master growers on site and available to discuss your grow issues with you, to really make it as user-friendly as possible. We want to build a relationship with anybody who is a supporter of us. And that's what we do through teaching them how to grow cannabis.
Matthew: Josh, thanks so much for coming on the show today and educating us, we really appreciate it. And good luck to you with everything you're doing.
Josh: Thank you so much. It's been a real pleasure. I appreciate your time, Matt.