Creating Award Winning Cannabis Despite Regulatory Challenges – Lindsey Pate

lindsey pate

Listen in to hear how this woman’s obsession with evolutionary biology led her to develop the adaptive skills to study her surroundings and the competitive ecosystem to create cannabis plants that have won multiple cannabis awards.

Key Takeaways:
[1:06] – What is Glass House Grown
[1:39] – Lindsey’s background
[2:36] – Glass House Grown’s awards
[4:47] – Lindsey talks about the popularity of rosin
[8:00] – Oregon’s recreational use market
[9:31] – Lindsey talks about her growing environment
[10:44] – Lindsey talks about harvesting
[14:40] – What are right-to-farm laws
[21:54] – Lindsey contrasts at-scale cannabis and craft cannabis
[23:37] – Lindsey talks about how they cure cannabis
[24:37] – Lindsey talks about their plant selection process
[27:27] – Lindsey talks about the popularity of rosin over flower
[30:03] – Lindsey’s ArcView Group experience
[36:39] – Lindsey answers some personal development questions
[40:42] – Contact details for Glass House Grown

Guest: Lindsey Pate, Co-founder of Glass House Grown
http://www.glasshousegrown.com/

 

Read Full Transcript

Is it possible to create a thriving cannabis business that is profitable, gets interest from investors, and manages the tangled web of government regulations? It is, and here to tell us about it is Lindsey Pate, Co-founder and CEO of Glass House Grown. Lindsey, welcome to CannaInsider.

Lindsey: Yeah, thank you so much for having me.

Matthew: Give us a sense of geography. Where are you in the world today?

Lindsey: Absolutely. So, I’m in beautiful central Oregon, and we are specifically out in Terre Bonne, Oregon, and we’ve got wonderful sunny weather 300 days out of the year.

Matthew: Great. I’m in sunny Mexico today. Tell us, what is Glass House Grown?

Lindsey: Glass House Grown is a 9-time award winning producer and processor of high quality cannabis, and we’ve been around since 2014, and we’re just about to get back into the recreational market after we saw a change in regulations from a medical industry to a rec industry.

Matthew: What’s your background? How did you get into the cannabis industry, and specifically into cultivation and extraction and so forth?

Lindsey: Ever since I was little I have been pretty obsessed with evolutionary biology. So, it wasn’t really a surprised that I studied biology with a focus on comparative physiology. I taught both in a formal classroom. I also found myself teaching in the back country working with at-risk youth. I really didn’t think with that type of background that I would find myself to be a cannabis professional, but the truth of it is that I fell in love with a second generation cannabis grower, and as regulations became more supportive of the industry, we both decided that it was a good opportunity and that our backgrounds science, specifically Chris and engineering, that it was a really good place to be and that’s how we started Glass House Grown.

Matthew: You mentioned you’ve won some awards. Can you tell us a little bit about that?

Lindsey: We’ve won a lot of different awards. When we started Glass House Grown one of the challenges that we found was how do you substantiate a brand and assess quality. After our first [2.53 unclear] for Glass House we entered what was called the Oregon Medical Cannabis Cup in 2015, and we won the first place Indica for our Shishkaberry flower. Since then we’ve won Highest THC Award for our Blackberry Cream at the Cannabis Classic. Recently we just won two very exciting awards for our flower. We were invited to participate in something called the Grow Classic. That was a competition in which Oregon’s elite growers were invited to grow the same cultivar or strain and with our unique methods. We received Highest THC and Highest Terpenes for our flower entry.

Matthew: Okay, very cool. What about your extracts?

Lindsey: We used to make BHO pretty heavily. We started personally making a solventless concentrated called Rosin, which is a concentrated form of cannabis that uses heat and pressure to extract the cannabinoids and the terpenes. We started personally using that over the BHO, and we decided to put it into a competition. We won a first place award at the Oregon Concentrate Challenge in 2015 for our Shishkaberry Rosin Entry. What was neat about that is that we actually received the highest THC out of all of the entries in the competition, which really validated the methodology. Since then we have won Best Rosin two years in a row now at the Oregon Dope Cup.

Matthew: That’s interesting. Why do you think rosin is popular among cannabis enthusiasts? Is it the terpene preservation or the terpene profiles. What can you tell us about that?

Lindsey: I mean, I think two things come to mind. From a connoisseur at home who grows high quality cannabis but likes to use concentrates, if you have good methodology and good starting product. Rosin is a wonderful type of product that a consumer can use. That’s one aspect, that it’s accessible to you at home. From a commercial perspective, from a market driven perspective, having a solventless product that’s made well, that preserves the terpenes is a really nice option for people with lung issues. I personally have had asthma and bronchitis my whole life. I really enjoy cannabis and I really should not smoke flower, so rosin works quite well for me.

Matthew: I’m sure there’s a lot of growers out there that are saying, wow, you’ve won some awards here, that’s pretty interesting. There’s obviously something more to it than luck if you’re winning multiple times, but what do you attribute that to? You got to have good product, but are you playing to what the specifications of the contest is, or how do you frame getting into these contests and winning these awards? What’s it all about?

Lindsey: I’m a girl who definitely knows how to do her research. Our first competition was not so much that. I was just, okay we’re doing this, are we good at what we do, so we entered a competition. We didn’t think too much about it. Since then I have really taken the time to understand each competition, who is entering, what that landscape looks like. Is this a competition that is fair, meaning there are some competitions that if you have a lot of resources behind you, you could probably walk away with a couple of awards. That’s never been the case for us. We’ve always received awards because of the products we put in, and we make sure to do our due diligence in making sure that that is a fair competition for us to compete in.

Matthew: So, you’re selective about what competitions you enter into, and then when you enter into it you know exactly what they’re judging on. That makes sense.

Lindsey: Yeah, and another piece to it is in order to be compliant with regulations in Oregon we only participate in competitions that are in our state, because competing elsewhere doesn’t quite work for the regulations. So, that’s another really important factor to us is that we’re able to be transparent and compliant when we compete in these competitions.

Matthew: I know you said you’re transitioning from a medical to a rec environment there in Oregon. Maybe you can tell us a little bit, for someone that’s just not paying attention at all to what’s happening in Oregon, how would you frame where Oregon is in terms of cannabis legalization and the market there and how it affects you being in the business and so forth.

Lindsey: Oregon has done a lot of good work in terms of our regulations. It should be noted right off the bat that I’m sitting here talking about recreational licensing and transitioning from medical. That being said, in 2017 we did see a big shift in where sales were and the licensing in the market was dominated with recreational licensing. Unfortunately for us, our local jurisdiction opted out for over a year, and that caused any business here locally to be very late coming into the game. It took us about two and a half years total to finally be in a position of me saying here and now that we are approved for building permits and we are approved for recreational licensing pending a final site inspection. Whereas other folks in the state were able to very quickly move forward because those localities recognized the opportunity in cannabis right away and already had rules developed before the market shifted.

Matthew: I know you mentioned you’re transitioning from medical to rec, but maybe you can tell us about historically what your growing environment has been like. How big it is and how much yield you’ve got in the past and what you’re expecting in the future.

Lindsey: When we first started in 2014 we were operating in total of about 5,000 square feet of canopy under medical regulations. My husband and I built that from the ground up, and by 2015 it became clear as the regulations were developing that by purchasing our own farmland we would have the autonomy to meet our core values which are integrity, excellence, service and transparency. That was very important to us, but also that we would be protected by right to farm laws, because of the zoning we would purchase. Little did I know how long it would take to get everything up and running. So, we have been approved now for about 5,000 square feet of flowering canopy with an additional 2,500 square feet of vegetative space, and we’ve got another 2,000 square feet of ancillary processing structure that we were able to get approval for.

Matthew: You have an interesting approach to harvesting in terms of doing it all the time. Can you tell us a little bit about that?

Lindsey: Going back to when I was little I was pretty obsessed with evolution and science.

Matthew: That’s a pretty [10.55 unclear] to be obsessed with as a kid by the way, Lindsey. I just want to let you know. You were nerdy a little bit young there.

Lindsey: For sure, so was Chris. We both were. I asked myself this question, when it came to what should a cannabis farm be to be successful ten years from now? That led to us saying well for one thing it’s got to be as efficient as possible, which is why we settled on combining environmentally controlled greenhouses that essentially mimic a warehouse but take advantage of external environments and air flow and sun to minimize the expenses. On top of that we’re recirculating deep water culture hydroponic systems into these greenhouse, and that equates to a lot of efficiency in terms of keeping your costs down.

The other thing that I asked myself was I know that things change. I know that organisms that are successful adapt to change quickly. So, we asked ourselves how does a business adapt to change? How does a manufacturing plant adapt to change, and we fell on the idea of wanting to have many opportunities to adjust not only cultivars or strains that are growing in the greenhouse, but also the products that we make from the concentrated rosin. So, we fell on having two harvests per week, which gives us this very fast adaptability. From a consumer perspective, that’s great because we can adapt to what consumers want, but perhaps more importantly ten years from now we are able to focus on new technologies that arise. Because like I said, we used to make BHO, really great BHO. When rosin tech came out we acknowledged this new process and we had to change some of our thinking, but it turned out to be a great opportunity to embrace new technology. So, by having these quick turnovers we focus on that and stay in a state of continual improvement.

Matthew: I like the way you say that. You’re essentially comparing, which is the right way to do it, we’re in this ecosystem and we’re competing just with other animals essentially. We’re primates in this ecosystem competing for rewards, but it’s just not like other animals do it. It’s a more evolved game, but it’s really the same thing. You’re talking about looking at how the environment changes and that had me thinking that I talk to a lot of entrepreneurs and the ones that view failure as an event instead of an identity seem to really do better. Because when you say I tried that and that failed, you’re not saying I’m a failure. I tried something that just didn’t work and now I’m trying something else, until I get these right variables in line where things are working. I think that can’t be underscored enough because people think they’re a failure if they make a mistake or they don’t respond appropriately to a market. It just means you got to pivot again. It’s that simple. You just got to keep on pivoting until you give the market what it wants.

Lindsey: Yeah, absolutely.

Matthew: Tell us some more. You mentioned the right to farm laws and for a lot of people they might be hearing that for the first time or they’ve heard about it before, but they don’t know exactly what that means. So, can you shed some light on that?

Lindsey: I think the first place to start is I never would have thought ten years that I would be so fluent on right to farm, but part of being a business owner in cannabis means that you have to keep progressing the legislation, and the way I know to do that is to understand our laws, to understand how they protect the cannabis industry, and when it’s not being protected I let my legislators know based off of that research.

Right to farm became this thing to me that is really the reason I have these building permits and this approval. Right to farm laws essentially protect farming as an industry. In my mind a good comparison is how we protect natural resources in terms of national monuments and state parks. I couldn’t say this at a better time because right now in the new we’re seeing that there are some national monuments that maybe losing some of that protection that we view to be unalienable. That’s a great parallel to getting right back into Oregon.

Oregon is a right to farm state. We designate certain land for farming and we protect that through the right to farm law. Any production of crops that have been defined in our statutes as an agricultural commodity or technology are protected by right to farm in the zoning that has been designated to be farming. In Oregon we specifically have rules that protect unknown new technologies that may become available to us. So, when we passed recreational laws for cannabis production Oregon immediately designated cannabis to be an acceptable agricultural practice, which meant it was protected by right to farm.

When we bought our property we bought what’s called exclusive farm use land and buying that we assumed were buying these unalienable farming rights. Unfortunately the challenge became, as we moved forward as a state, is how do we balance getting local jurisdictions’ autonomy in rules and regulations for cannabis business specifically on farmland while honoring right to farm. At the time we passed a right to farm carve out around cannabis specifically, and that was last year. That essentially allowed local jurisdictions to put the word reasonable time, place and manner restrictions on cannabis farming. Unfortunately my county, Deschutes County, has become somewhat of the poster child of that word reasonable not working out, or at least in many people’s eyes it doesn’t seem to be working out.

Matthew: How are they interpreting the word reasonable in such a way that it affects you negatively?

Lindsey: Our counting is definitely in the position of listening to both the cannabis business professionals, such as myself, who want to move forward with licensing, but they also have to hear local residents who are seeing changes in what farmland looks like and how farmland is being used. So, specifically in Deschutes County we’re seeing certain rules that make it very challenging to get approval, specifically land use. To be a little bit more specific about that, some of those hardships include neighbor notification, which can trigger really lengthy public hearings, and from a business perspective, especially with farming plant, that is a challenge to have an eight month process to be able to put plants in the ground.

We see a lot of other things such as acreage requirements that restrict canopy. We’re seeing that the growing of outdoor cannabis is outright prohibited, and this is all happening on exclusive farm use land, which is essentially industrial zoning. So, we have to understand that we have to assess if a land use is proper for the zoning, but when that process is really prohibitive in a way that prevents cannabis businesses from operating transparently we start to have issues with forward movement on the legalization of cannabis into a right market.

Matthew: Yeah, that sounds like a real cluster there because you’re getting hit from all sides. People can attack you and challenge what would be reasonable, redefine that. Are other counties in Oregon similar at all, or is the one you’re in the most onerous in this regard?

Lindsey: Yeah, our county has some things that make it very unique. We have some discretionary pieces into our county code that from a scientific perspective it’s great to have analytical evidence that you either check a box or don’t check a box, and we don’t see that in Deschutes County in our code. Furthermore, I wasn’t joking when I say that I live in beautiful central Oregon. It is a wonderful place to live. A lot of people come to retire here, and people find that the farmland is a great place to put a very nice home with big windows. Right to farm law says that if a new technology happens to allow farming to take place on farmland, then that can happen regardless of whether or not somebody has a beautiful, wonderful home right next to that farmland.

I really look at it from both sides, and I understand it from both sides. I grew up in a very beautiful home right next to farmland, and I enjoyed those views quite a bit, but now I’m in the position of wanting to use farmland to create economic value. Furthermore, as the wife of a second generation grower, I personally really recognize the value and the genetics that come from pre-existing cannabis operators, and it’s really important to have rules that encourage transparency in moving forward, versus making it more challenging.

Matthew: Wow, I really hope that works out for you, and I’ll be watching updates to see what happens there. I mean, that definitely sounds like a challenging environment, so I wish you the best with that. Pivoting back to cannabis and smaller grows and so forth, maybe you can tell us what craft cannabis means to you exactly and why that’s important that we should be thinking in those terms at times. Because there’s at-scale cannabis, which is really as cheap as you can get for the price and then there’s craft. How would you contrast those two?

Lindsey: I’ve had the pleasure of working with a lot of business owners in some of the political work that we do, and there’s a place for all different types of businesses in this industry. There will always be consumers that are going to the store. They need the most bang for their buck, and that’s what drives their purchases. There will also always be consumers who want to have excellent products, and they want those products, at the end of the day, they want those products to celebrate an exciting event, a wedding, a birthday. Whether that excellent product is craft beer, top shelf liquor, old growth estate wines or these days craft cannabis, there’s a huge desire for that.

More and more as prohibited laws fall away surrounding cannabis, craft cannabis will be that select group of products in which quality is always the priority. I think it does take a very special business with strong values to prioritize the decision making that ensures the quality behind the products versus looking at two cultivars and saying, well this one yields twice as much so let’s fill the greenhouse with that, when the other one smells unbelievable in a way that a consumer is just driven to it.

Matthew: Good point. In terms of curing cannabis, do you do anything special there?

Lindsey: Yeah, absolutely. I think that taking the time to cure cannabis is really important in terms of quality. We cure with a focus on preserving cannabinoids and terpenes. Truly depending on the endpoint product, we actually have different methods for curing. For example, we used a very long cold cure process for our rosin entry that won us Highest THC, and that’s because that type of curing specifically worked very well for dry sift methodology that was then pressed into rosin. By knowing that we could preserve the terpene content but get really high pure sift by using that cure method, it gave us a very competitive product for that particular competition.

Matthew: How do you and your husband select plants in order to get the best possible outcomes?

Lindsey: So, we have only ever used a phenol hunting process to acquire new genetics. Above all we are absolutely looking for unique terpene profiles. The exception to what I just said is the grow classic, because for the grow classic we did take in our very first clone. A clone, for anybody listening who is not hearing what I’m saying, is essentially an exact genetic copy from the plant that it was cut from. Going back to your phenol hunting process, we start with a batch of genetically unique seeds that come from a propagation event or sex between a male and a female cannabis plant.

Usually we’re getting our seeds from reputable and well-known breeders in the cannabis space, but we are also incredibly lucky to have a stash of seeds that are over 20 years old that we’re really looking forward to getting into phenol hunting. After we germinate our seeds we start to take a lot of data points on those plants. We look at things like how do they root, how do they grow, how do they smell, and we continue to take data points all the way up to how they process into cannabis infused products. That can take us anywhere from six months to a year to determine if a cultivar or a strain is a good fit for our model.

Matthew: When do you know it’s a good fit? Is there certain characteristics where you say hey this is a good fit?

Lindsey: Yeah. Earlier you had asked about yields and a lot of times people say what are your yields for your plants. We’ll say, it really depends on cultivar. We vary per light right now between one to two pounds, depending on a cultivar. I’ll tell you that I would argue that what’s more important to us is the yield that comes from the flower in our concentration process. So, we typically are looking for a cultivar that can yield anywhere between 20-30 percent when we do our rosin pressing and that works well for our model because for our recreational production a lot of our sales are truly coming from cannabis infused products over flower.

Matthew: Yeah, it seems like the market is turning there. Any thought on why that is? People are just looking for other options besides combusting flower. They want to try different things and they’re liking the fact that they don’t have to smoke or are they using extracts and they just prefer that because they don’t have to consume as much as quickly. What do you think the reason is?

Lindsey: I mean, I like to think I’m a great example of a typical cannabis consumer. I want efficiency in my life and I want things to be easy. So, for me a vape pen is just the best thing in the world. I mean, I don’t want my coffee table to look like there’s an ashtray with a pipe. So, I think it’s just as those prohibitive laws break down and as the stigma starts to go away, we start to see cannabis consumers that are switching towards more technological ways of consuming. It’s just kind of the evolution of seeing that infiltration of professionals and technology into a space that 15-20 years ago you didn’t see professionals saying hey have you tried this vaping technology.

Matthew: Right. Where are you in the capital raising process, and how’s that been?

Lindsey: It’s very challenging. It’s taken us a very long time to get approved for those building permits and that licensing, etc., and we really considered those pieces to be a prerequisite for us to fundraise, especially as a cannabis farm. Just because the risk associated with cannabis farming is interpreted to be pretty high. No pun intended. That was certainly a challenge to get those prerequisites handled. In terms of fundraising, we have found that many investors are still pretty timid to invest in direct sales businesses, and you really cannot get more direct in sales than farming and processing.

So, there’s certainly a big educational piece to our fundraising in the cannabis space in general. Because there’s so much interest in cannabis, people love to talk about cannabis. The biggest challenge for us has been how do we filter through the interest that comes in to see who is really somebody who is aligned with our core values, actually wants to invest in the money and really wants to move forward with it.

Matthew: You pitched at the ArcView Group. That’s an angel investing conference. What was that like? Do you have any suggestions for people that go through that?

Lindsey: So, I was really happy to be invited to present at the ArcView Group. As I said, it can be really hard to filter through the interest that you’re getting to try to determine who is really a good solid investor who can pass a background check. For example, in Oregon when it comes to financially interested parties in your business. ArcView does a really great job of bringing about this environment that is great not only to network specifically in terms of fundraising, but to really get connected with some incredible resources.

So, before ArcView we struggled quite a bit on how to speak to the value of our company. For example, how do you put value on nine Cannabis Cups? I don’t know. After going to ArcView I learned a lot more about how to speak to that in terms of bringing value to our company, and more specifically how to simplify our message. I think that as entrepreneurs, and perhaps I will just speak for myself here, I get so focused on how I’m doing something and why it will work, and coming from a science background, I have no problem talking tech and getting into our historical yields and how we substantiate our model. That’s too much sometimes, and ArcView really helped us to simplify that.

We were also able to just get connected with people to really validate our model and our value. That was probably one of the best things that came out of ArcView, in addition to the networking. Advice for folks who are considering ArcView or are going to be going through one of those forums, I think certainly having an open mind is really important because there’s so much that you can learn at those events. Making sure to really take the time to meet as many people as you can and understand how they can bring value into your business.

Matthew: Back to your earlier point is that you do more of a general presentation to appeal to the widest audience and then you go deep on the aspects that specific investors are interested in one-on-one based on their needs.

Lindsey: Yeah, absolutely. I think when we first had our idea of what our pitch would be it was very complex and the nice thing about ArcView is the process to get through ArcView is not quick. You actually have quite a bit of time to take in the feedback you’re getting, make adjustments and you have a lot of resources right off the bat to try to understand who the audience is and how to best translate what your business is to that audience.

Matthew: The cannabis industry, even though it’s young, when it was still in the shadows was primarily male dominated. I would say it’s much less so than a lot of other industries now. How do you feel being a woman, particularly you’re a young woman in the industry. Do you mind me asking how old you are? Gosh, I can’t believe I’m going to do that, but I’m going to.

Lindsey: No, I’m all about transparency. I’m 31.

Matthew: Okay, so you’re a young woman in this industry. Have you found any unique challenges or opportunities? Has there been struggles? Has it been different than you expected? What are you seeing? What are your thoughts around that?

Lindsey: I was raised by a very strong business leader for a mom. I never really thought twice about being a leader or demanding respect as a woman. I never ever thought about it when I was younger. I never ran into issues teaching. I didn’t ever run into issues at all. It truly wasn’t until I became more of a business leader that I did start to realize that there were many conversations in which I was the only woman, and I started to become a lot more aware of that. In terms of cannabis, I think that our industry is really unique. We as an industry have come from shadows. So, a lot of us are just thankful to be progressing the way we are, and diversity is really a strength when you problem solve and that’s what we do as an industry. We’re problem solving to get our rights to produce transparently.

I feel like for the most part the professionals in the cannabis space are incredibly welcoming to female leadership and truly recognize the value that not only women can bring but diversity in general can bring. I think there’s a lot of open mindedness, which is very refreshing. Obviously there’s always bad apples in the bunch, and the nice thing about our industry is that we for the most part do support women. So, when I have run into challenges I find a lot of support from the people that surround me. As an emerging transparent industry, we definitely have an opportunity to role model what it looks like to have diversity on our boards, to have diversity in executive leadership.

Matthew: Great points. I’m in I think my ninth country this year, and I can definitely see the diversity in the way people problem solve, particularly in certain countries. For example, some countries are tremendously bureaucratic. If there is somebody that’s from a certain country just deals with that in and out in their everyday life and they’re used to that, they would be a good person to help with paperwork and regulations and so forth just because their day-to-day background has been that their entire life. It’s kind of in their DNA. I see exactly what you’re saying there because people have different strengths, different points of view from looking at things from how they were raise, to the environment they were raised in; big city, country. There’s a lot of opportunity for that. I’m glad you pointed that out. I’d like to shift now to some personal development questions to help the audience get to know you a little bit better. Is there a book that has had a big impact on your life or your way of thinking that you’d like to share?

Lindsey: You totally nailed it. I’ve sort of been a little bit of a science nerd from a young age. I’ve always been kind of anxious, a little bit of an over achiever, raised in a very Type A household. Both my parents are surgeons. So, when I read this book called Good Life, Good Death, I’m going to butcher his first name, so I’ll just say the last name, which is Rimpoche. I read this towards the end of high school, and it opened up my world. It opened up how we choose to view things. Specifically for me it really opened my eyes up to what does balance mean in life. What’s great is now as an entrepreneur who still sort of tends towards over achieving, this book is still a really good guiding tool for me to sort of every now and then take a step back and say, you need to take a couple of hours to enjoy the fact that you live right next to Smith Rocks and go enjoy it. Enjoy your life a little.

Matthew: Yeah, I know exactly what you mean. There’s a tendency to focus on what’s next. What’s next. What’s next. What do I have to do tomorrow. What do I have to do next week. It’s addictive in a way, and you get caught in that treadmill and that’s well said. Is there a tool web-based or otherwise that you consider really helpful to your productivity that you would like to share?

Lindsey: Yeah, if you would have asked me this probably three years ago, I would have told you that it was a paper planner that’s bound and huge, and I would have carried it around with me everywhere, but I like to think I’m highly evolved now and that I’ve come into the digital age. So, now I’m just totally addicted to an app called Trello. Trello really just organizes everything in my life. It keeps me on track for work. It keeps me on track in my personal life. I really like it because when you go away from physically having a planner and seeing it there and penciling it in it takes a little bit of a leap of faith to know that you can transfer all of that into a digital concept and it will work. I’m just so thrilled that Trello was easy to learn. It syncs with certain calendar applications so you can see everything that’s going on. It really evolves with your needs too. In cannabis things are always changing. There’s always new problems we have to solve, and it lets me address new projects really quickly and keep them organized.

Matthew: I think I’ve seen Trello once working with a software developer. I think that’s a popular tool among software developers. Is it kind of like you’re visualizing your tasks like they’re cards on a table in front of you and each card has the name.

Lindsey: Yeah. I like to think of it as a combination of somewhat of a gant chart meets Facebook meets Pinterest. In that a gant chart keeps you going. Pinterest, you’re pinning this in these different boards and you know where that information is and then the Facebook portion is that you can actually communicate with either family members, if that served you, or in my case with my team, and you have time stamps as to when those communications occurred. You have checklists and all of these things to sort of let you allocate tasks to people. Those people can get back to you and you can really see and track the progress.

Matthew: Okay. Very cool, that’s a good one. Lindsey, as we close tell us how we can learn more about Glass House Grown and find you online and all that good stuff.

Lindsey: So, the best way to reach out to us is through our website which is www.glasshousegrown.com. One of my personal hobbies is photography, so you should definitely check out our Instagram page, which is @glasshousegrown, especially if you like looking at awesome cannabis photography.

Matthew: You do have some good stuff on there. I follow you on Instagram. So, I can vouch for that. Lindsey, thanks so much for joining us on the show today and educating us. Good luck with everything you’re doing in Oregon and take care.