Matthew: Hi. I’m Matthew Kind. Every Monday look for a fresh new episode where I will take you behind the scenes and interview the insiders that are shaping the rapidly evolving cannabis industry. Learn more at www(dot)cannainsider(dot)com. That’s www(dot)cannainsider(dot)com. We’ve talked about CBD or cannabidiol on the show many times. Just to review thought, CBD is a non-psychoactive compound from the cannabis or hemp plant that has many benefits. Now our friends at Treatables have put together a one list chew that can help your dog or cat become more calm and balanced. Valerie wrote in to tell us about her experience with Treatables.
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Resourceful and pioneering entrepreneurs continue to find new ways to integrate cannabis into products that improve our lives. Maya Elisabeth has partnered with actress and comedian Whoopi Goldberg to bring cannabis products to market that can help women experience relief from menstrual discomfort. I am pleased to welcome Maya Elisabeth to the show today. Maya welcome to CannaInsider.
Maya: Thank you so much for having me.
Matthew: Maya give listeners a sense of geography. Where are you in the world today?
Maya: We are in Northern California, the Bay area to be exact.
Matthew: Okay. Before we dive into all the things that you’re doing and these cool products you have and are making for women, give us a little background about yourself and how you got into this business?
Maya: Absolutely. Cannabis is my life. It’s my true passion and I enjoy making medicine for people. I was a bud tender at one point. Served thousands of patients and learned so much about cannabis and started my own company and it’s been the most fruitful, fulfilling, beautiful path since. Nothing in the world gives me more gratification than creating small opportunities of self-care and relief for medical cannabis patients.
Matthew: And how did you and Whoopi Goldberg get connected?
Maya: Well it’s actually an interesting story. My company is called Om Edibles and we’re an all-female collective and we like to compete in the High Times Cups. So because of a series of victories when Whoopi reached out to a man by the name of Rick Cusick. He started looking over his resources and our name was mentioned. He gave me a cold call and asked if I would be the woman to talk to about this and I said absolutely and we went from there.
Matthew: Wow and what’s the focus on menstrual relief? How did you come up with that?
Maya: It was actually Whoopi’s idea, 51 percent of the population are women and if I were to ask you how often you’re sick and you told me one week out of every month you were having feelings of discomfort and pain. I would say you should go to the doctor. So as it turns out its crazy but the average western woman menstruates for approximately eight years cumulatively of her life.
Maya: Yeah. It’s something we don’t really talk about and it’s something that we don’t really even think about and there’s a lot of ways for women to find relief. So the intention of this company is just to provide tools for women to have relief that make you feel good during your moon cycle.
Matthew: Can you walk us through your product line so we get to know it a little better?
Maya: Absolutely. It’s everything that a woman wants on her cycle. It’s a bath, a rub, some medicine tincture, and chocolate. These are all super foods. Two of our four products are multi-herb. We work with an in house herbalist by the name of Alexis for two of our four products and the other two are medical cannabis products. All of them have cannabis in them. So it’s an Epsom salt soak that comes in three different flavors. It’s a tincture that’s multi-herb and has many herbs that have been helping women find health for thousands of years. Some of them are even named what their named because of that and it’s two types of raw chocolate. Raw cacao is a super food. It’s the highest magnesium containing food on the planet. It’s raw organic fair trade, six ingredients you can pronounce, one CBD chocolate and one is a THC chocolate and then it’s a topical; a rub that is multi-herb as well which came from Alexis and it’s to be rubbed all over your belly and your back and anywhere you feel pain really.
Matthew: Is there historical precedent of women throughout history using cannabis at all to help the menstruation cycle or is this a new thing?
Maya: It’s definitely not a new thing. Cannabis has been used for thousands of years for pain relief. One great example is Queen Victoria who Whoopi was inspired by. She took a menstrual tincture with cannabis in it during her time of the month and there have been many, many, many other recordings.
Matthew: Yeah it’s crazy how tinctures really seem to; cannabis is kind of bringing them back but as you explore history they were really popular for a long time and just kind of went by the wayside.
Maya: Absolutely. Tinctures are a great way to medicate. You have two main veins under your tongue. Sublingually enters your body quickly and they’re relatively easy to make and they can be made with either glycerin or alcohol or vinegar. Like an apple cider vinegar.
Matthew: And what symptoms are relieved with your products?
Maya: The beautiful thing about cannabis is it can help you with physical symptoms and physical discomforts and it does and it also helps other things like emotional support, anxiety, depression, sleep. Things that happen to go along with PMS and some women experience more than others and some cycles more than others so it’s really a full picture for relief.
Matthew: I asked a bunch of women before this interview questions like hey what are you interested in in relation to menstruation relief and one of the questions I got a lot was how can it help with my irritability and I was like wow that’s a great point. Does this help with irritability?
Maya: Yeah. Cannabis is wonderful for mood support. CBD is a miracle for anxiety and depression and also inflammation and other physical things and it doesn’t get you high. It’s not psychoactive. THC is a very nice mood elevator and they can help you deal with your stresses of PMS.
Matthew: Do you know how much food people eat impacts their menstruation pain or women’s menstruation pain if they’re a vegetarian or they’re heavy meat eaters? Do you hear anecdotally anything like that?
Maya: Yeah and I know from my own experience. Women that exercise and get enough magnesium in their diet which is typically done by eating a natural rainbow on every plate or taking supplements or taking Epsom salt soaks tend to have much better menstrual cycles. Magnesium is really important for overall human health and women’s health especially and cacao is the highest magnesium containing food on the planet. Herbs are here to support us. In our tincture we have a lot of uterine toners and things that can help your next cycle actually be better and I think it’s kind of a myth about the meat thing.
Maya: Because you can get iron in a lot of different ways. Broccoli has I think more protein than meat I read recently and so just through the right diet and through the right lifestyle and improving your overall health your menstrual cycle can improve as well.
Matthew: I eat these little shards of cacao beans; raw cacao beans and I like them a lot but they’re just a little bit bitter so I add goji berries to them and that really; there’s something about that combination that’s really something else and there’s like a cousin of caffeine I think in cacao. Theobromine I think it might be called and there’s a little kick there like something happens.
Maya: Absolutely. That is a winning combination. You’re speaking my language. I love to do goji berry with cacao nibs. We sweeten ours with a raw organic Agatha which it comes from a cactus so it’s a much healthier sugar. It’s lower on the glycemic index and better for your overall health.
Maya: Yeah the Aztec’s revered cacao as the food of the gods. In fact cacao does mean gift from the gods and it’s one of the oldest words ever recorded and if you were being sacrificed and you were just a normal person in the Aztec times you would have the cacao drink which was bitter and unsweetened one day of your life, the day before you were offered to the gods. Yeah early voyagers wrote of it that never had they found such a sustaining food where you ate or drank such a small amount and felt sustained for so long and to me that’s kind of the definition of a super food. Something that is really nutrient dense as opposed to the latter which a lot of people are dealing with with obesity which are these huge servings of nutritionally void foods.
Matthew: Yes that also spike your glycemic index and force your pancreas to secrete all this insulin and the fast storage hormone and then we wonder why everybody is fat.
Maya: Exactly and the toxins and the chemicals.
Maya: A great filter to run it through is like did this come from the earth or did this come from a science lab.
Matthew: Right, right. Now onset of cannabis is a very difficult thing to measure. People are slow metabolizers, fast metabolizers but is there a general theme you can give to people listening on how fast some of these products help with menstruation?
Maya: Absolutely. I love this question because this is the ongoing discussion. Cannabis is really personal. Everybody has different receptors all over their body. Each one is like a key hole and each strain develops with its environment and then through the botany of desire and our breeding and stuff human influence you end up with different cannabinoid profiles. So cannabis is really personal. What works for one person might not work for another and what works for one person for a long time might shift too. Patients’ needs shift. So that being said topicals are not psychoactive however I do believe the baths kind of deserve a category of their own. They don’t get your mind high but they relax your body so much we don’t recommend driving afterwards nor will you want to.
So my recommendation for patients is I really don’t say how many milligrams anyone should consume but more encourage through education and for people to start with a very small amount and work their way up and always wait a few hours because there’s so many variables involved. Even what you may have had for lunch. So knowing that cannabis is fat soluble did you just have a juicy burger or are you doing this on an empty stomach? All these variables can make a difference especially the company that you’re with in my perspective. I think that’s one of the biggest variables is what’s your mood and how are you feeling and what’s your intention? Yeah so the cacao is available in CBD and THC. Many patients are perfect candidates just for topicals or CBD. Not every person who wants to use medical cannabis has to feel high. That’s something I love teaching people too.
Matthew: And I’m sure you get feedback on all your products but is there one of the products that you get the most passionate feedback about where people are kind of saying the same thing?
Maya: I am blown away and I’m not just making this up because it’s my line but we get the most overwhelmingly positive for all of our products truly and really. The cacao is like through the roof with positivity. That CBD cacao has helped people with so many different muscular disabilities and all types of serious ailments. The tincture blew my mind when not one, not two, but five and six independent testimonials without me asking for them came back and said that women’s next cycle was actually improved. So we’re moving from acute symptoms to now an overall lifestyle enhancer because of some of the herbs in there. The salts we’ve always gotten the best feedback for. Those are great for sleep and pain and dermatological issues. The magnesium goes inside your uterus and relaxes your muscles which are contracting because you’re shedding your uterine lining and that’s what a cramp is and the salve is filled with herbs. It has white willow bark which is something very similar to aspirin and other healing herbs and the efficacy of it is also mind blowing. We’ve gotten overwhelmingly positive response for everything.
Matthew: What advice do you give to customers that are trying to find their intake topical like your product rub and maybe an ingestible where they are trying to maybe create some sort of hybrid experience because a topical and an ingestible are two different things? Do people use those in tandem to help with menstruation relief?
Maya: This is a great question too. Our line was specifically designed for versatility and freedom. You can mix and match any different product for any different time. Our tincture is actually made with an organic overproof alcohol so you can actually make an adult bevy out of it. We do one called the blood orange with an orange squirt and rosemary and a Pellegrino. It’s delicious. It really calms you down. You can do that while you’re in the bath. When you get out you can rub the salve. The CBD cacao is wonderful any time of the day. The THC one is a psychoactive so you can mix and match and put one scoop of one in a cup of cacao and one scoop of another if you’re just feeling like a light serving. It’s not intended to replace whatever women normally do for relief. It’s really just compatible. It’s a lifestyle enhancer and it’s all about versatility and choices.
Matthew: For a topical like rub; obviously you don’t ingest. How does that interact with the receptors on your skin specifically?
Maya: Another great question. You have CB1 and CB2 receptors all over your skin epidermis and we all know the skin is the largest organ. People put hormones on their wrists and rub them together and raise their hormones levels so never underestimate the power of a topical. It’s really getting in there. Those CB1 and CB2 receptors in your skin epidermis are right next to all your nerve endings and that’s one of the reasons why it’s so effective for pain. We also have a philosophy in our company that if you can’t pronounce it don’t put it in your mouth and if you can’t eat it don’t put it on your skin. So you could eat the balm if you wanted to. We don’t recommend it because it won’t taste good but it would be safe. Everything besides jojoba oil and patchouli you can pronounce in our line. Maybe cacao some people stutter on too but you won’t find any ten syllable chemicals in anything that we create.
Matthew: You have an herbalist that you work with that helps you with your recipes. What’s it like working with her and how has that impacted your products?
Maya: Well it’s actually enhanced our products tremendously. A woman by the name of Alexis Gandara and she has a company called Rooted Grounds and she was already making a moon line and we were actually friends for a long time. As soon as I got the phone call I called her and said shoot the moon it’s time to put our medicines together and her and I started formulating from there on out. Looking at cannabis for what it is which is a healing herb and super food we found that when you pair it with other healing herbs and super foods the healing properties and benefits and efficacy is greatly increased.
Matthew: Now being an herbalist she probably has a lot of other interesting things like she approaches wellness and sickness in a different way, different mindset entirely. Is there any other kind of interesting things she does or how she approaches life or sickness and wellness that you could share that maybe the general population doesn’t know about or think about?
Matthew: We’re kind of trained to think about pills like hey it’s like a drug.
Maya: Totally. She’s very, very, very talented at what she does. She communicates with the plant. She listens to the plants. She’s very knowledgeable and I think we both share the same philosophy that all the cures that we need for our ailments and health are really here growing on the earth and they’re here for us and all we have to do is learn about them and learn how to use them really.
Matthew: Yeah. It’s kind of a reawakening art form. I mean probably like the Salem witch trials was the bottom for herbalists when they’re pretty much witches and so that was kind of cast out from our society but it seems like it’s making a comeback.
Matthew: So let’s pivot to some personal development questions to let the audience know you a little bit better. As you look over your life is there a book that really stands out as having a large impact on your thinking or how you view the world?
Maya: I love this question as well. I love the book “The Alchemist.” Have you ever read it?
Matthew: I have heard of this book but I’ve not read it.
Maya: It’s a short read and it’s amazing. It’s just about reading the signs of the universe and good omens and how to pay attention and following your heart and just the world is really working in your favor when you go for a dream. It’s a beautiful, beautiful story full of archetypes and zymology and lots of wisdom. Another one has in my opinion kind of a funny name but it’s called “Conversations With God” and it’s not a religious book but it’s about a man who is channeling some type of higher wisdom and the whole book is question and answer and it is filled with the most profound information on a spiritual level. It has just brought me so much good.
Matthew: Wow. Great suggestion. Is there a tool web based or otherwise that you consider indispensable to your day to day productivity?
Matthew: Google. Okay me too. I use the Google Drive a lot now too. All the spreadsheets and docs on there. It’s like my go to. In fact I’m frustrated when I have to use Excel or something now because it always crashes.
Maya: Yes. I love Google. I’m self-taught. Everything that I’ve learned I’ve typed into Google and just done research on and I always encourage people to do the same. I notice that everyone wants the new Iphone but they’re not necessarily open to new information about cannabis coming in and really that reframe and showing people a new way to look at things because if cannabis was discovered today we would be revering it as a very important medicine that was some type of cure all.
Matthew: Yeah that’s true. It’s true. We have to break through the old stigma unfortunately.
Maya: Yeah and let the new information in.
Matthew: Where can people get your products or is it only available in California right now or is it nationwide in the medical states? Where can we find it?
Maya: Right now we’re only in California as we are a medical cannabis company. So it’s federally illegal to cross the state line with medical cannabis. We do have a full list of dispensaries on our website if you go to www.whoopiandmaya.com and just click the link to see our outlets. You can see every dispensary that carries us.
Matthew: Okay. Well Maya in closing is there anything else you’d like to share or how we can follow you?
Maya: I just wanted to say thank you so much for the time and thank you to all the listeners for listening and we’re on Facebook and Instagram and we have a website so if you want to see what we’re up to make sure you check it out.
Matthew: Okay. Well thanks so much for joining us on the show today. We really appreciate it.
Maya: Thank you Matt. I really appreciate it.
Matthew: If you enjoyed the show today, please consider leaving us a review on iTunes, Stitcher or whatever app you might be using to listen to the show. Every five star review helps us to bring the best guests to you. Learn more at www(dot)cannainsider(dot)com/itunes. What are the five disruptive trends that will impact the cannabis industry in the next five years? Find out with your free report at www(dot)cannainsider(dot)com/trends. Have a suggestion for an awesome guest on www(dot)cannainsider(dot)com, simply send us an email at feedback(at)cannainsider.com. We would love to hear from you.
Please do not take any information from CannaInsider or its guests as medical advice. Contact your licensed physician before taking cannabis or using it for medical treatments. Lastly the host or guests on CannaInsider may or may not invest in the companies or entrepreneurs profiled on the show. Please consult your licensed financial advisor before making any investment decisions. Final disclosure to see if you’re still paying attention. This little whistle jingle you’re listening to will get stuck in your head for the rest of the day. Thanks for listening and look for another CannaInsider episode soon. Take care. Bye-bye.
Maya Elisabeth discusses how she created a line of cannabis products to help women that are dealing with menstrual discomfort. Maya shares how she partnered with famed comedian and actress Whoopi Goldberg to make these products a reality.
[2:11] – Maya’s background and how she got into the cannabis industry
[2:46] – Maya talks about how she connected with Whoopi Goldberg
[3:22] – Using cannabis for menstrual relief
[4:12] – A walkthrough of Maya’s product line
[5:29] – Is the use of cannabis new for menstrual relief
[6:25] – Maya talks about what symptom relief her products provide
[7:47] – Do certain types of food cause menstrual pain
[9:05] – Maya talks about using cacao and goji nibs
[10:51] – Maya talks about how quickly the products start to give women relief
[12:43] – Maya talks about which product gets the best feedback
[14:14] – Using topicals and edibles in tandem
[15:21] – How do topicals interact with the receptors on your skin
[16:23] – Maya talks about working with an herbalist
[18:21] – Maya’s book and web application recommendations
[20:23] – Maya’s contact information
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What are the five trends that will disrupt the cannabis market in the next five years?Find out with your free guide at: https://www.cannainsider.com/trends