Most Recent Interviews
- George JageEp 358 – A Conference Like No Other for CPG Brands and Investors
- Raymond ChangEp 357 – Fully Automated Cannabis Cultivation Is Here Thanks to Vertical Farming Co.
- Edward DowEp 356 – Indoor Cultivation With Half the Energy Costs? This Sustainable Company Is Paving the Way
- Sundie SeefriedEp 355 – This Cannabis Banking Company Is Changing the Game, Here’s How
Dr. Lester Grinspoon is Associate Professor Emeritus of Psychiatry at Harvard Medical School. He has been featured in several marijuana documentaries including: The Union and The Culture High. Dr. Grinspoon talks about his personal friendship with Carl Sagan and how his son used cannabis to overcome nausea from Chemotherapy. Dr. Grinspoon believes we are brainwashed by the government to the think marijuana is harmful.
Matthew: Hi, I'm Matthew Kind. Each week I'll take you behind the scenes and interview the insiders that are shaping the rapidly involving legal marijuana industry. Learn more at cannainsider.com. That's C-A-N-N-A insider.com. What are the five disruptive trends that will shape the cannabis industry in the next five years? Find out with your free report at cannainsider.com/trends. That's C-A-N-N-A insider.com/trends. Now here's your program.
How does a professor of psychiatry at Harvard Medical School overcome tremendous cultural bias against marijuana to become one of the plant's most outspoken advocates? We're going to find out the answer to that question today in our discussion with Dr. Lester Grinspoon, Associate Professor Emeritus of Psychiatry at Harvard Medical School. Dr. Grinspoon is the author of two books, "Marihuana Reconsidered" and "Marihuana: The Forbidden Medicine." We are very fortunate to have Dr. Grinspoon here today. Welcome, Dr. Grinspoon.
Dr. Grinspoon: Thank you. Delighted to be here.
Matthew: So glad to have you on the show. For people that aren't familiar with you, can you provide a little background on your career and how you got started as a cannabis advocate?
Dr. Grinspoon: Yes. In 1966, as I was at that time a young faculty member of the Harvard Medical School. I guess at that time I was an instructor, and I was very interested in opposing the Vietnam War. One of the people I met who shared that interest, this was a very early in and the growing interest in trying to stop that war, I met the man who was to become my closest friend, Carl Sagan.
Matthew: Wow, that's a great friend to have.
Dr. Grinspoon: Yeah, it was. We were very close. I was best man at his last two weddings. We shared an awful lot. And at first, the one issue that existed between us was marijuana. He smoked marijuana and I did not. Furthermore, as we met more of his friends and started to get together with them we discovered they all smoked marijuana and these were not unsophisticated people. I would say, "Hey, you shouldn't be doing that, Carl." His friends, to his friends, "It's a very harmful drug and you're harming yourself."
Dr. Grinspoon: Carl would say, he'd put a joint to his lips, take a puff and then say, "Lester, try it. It's perfectly safe." Well, I objected to that. Finally, in 1967, I asked myself what the basis for my objection was. Well, really it was what the government, the drug-free America wasn't around at that time. It was just the government. I went into the Countway Library, it's the library at Harvard Medical School, with the intention of writing a short paper, which would be accessible to young people in which I would provide the medical and scientific data which provided the basis for this prohibition. What happened was, and I had an epiphany, I very shortly discovered that I had been 180 degrees off course.
That I, like just about every other American, had been brainwashed into believing that this is a very dangerous drug. I came away from that first experience in the library with, to sum it up, the notion that the most harmful thing about marijuana was not any inherent psychopharmacological property of the drug but rather the way we, as a society, were dealing with it at that time. Mind you, this was '67. Arresting about 300,000 people per year, and as everybody knows it's grown to, over the last few years, an average of about 750,000 per year.
Dr. Grinspoon: In 2011, it almost reached 900,000.
Dr. Grinspoon: And, of course, now we've accumulated somewhere between 24 and 27 million people who have been arrested. Not to speak of the rest of us who have been criminalized by this absurd prohibition.
Dr. Grinspoon: So that's how, that short paper was published as the lead article in the Scientific American.
Dr. Grinspoon: Let's see, November 1969. Now after that came out, there was a lot of people paid attention to that. Several book publishers came to my office and asked me to write a book. I had no intention of doing that. I was involved in other things but finally I agreed to do it with Harvard University Press. I did that for several reasons. One, I found learning about, if marijuana isn't addicting learning about it is. I found it fascinating. Everything from how I had been, like everybody else had been, so deceived about this for so long.
Matthew: How do you think they do deceive? How do you think people do get deceived and brainwashed, as you say, by this? What's the methodology? I mean, I have my own theories but I'd like to get your take on that.
Dr. Grinspoon: Well, the only authority at that time was the government and the government insisted that it was a very dangerous drug. Now that was codified in the 1977 Marijuana Tax Act, which did not prevent it from being used as a medicine at that time but it was so clumsy to use it and you had to pay a tax and so forth. Doctors, not just for that reason, I can go into other reasons why medicine just left marijuana in the dust and has allowed itself by this allopathic medicine, the kind of modern western medicine, the kind of medicine I practice and most people do. It just eschewed having anything to do with medical marijuana. As a consequence, doctors became increasingly ignorant. On the other hand, the government went further than the Marijuana Tax Act. There was the Comprehensive Drug Abuse Act of 1970, which put marijuana in Schedule I, the first of five Schedules, the first being the most limiting of all.
That is, the drugs in it were heroin, LSD, and marijuana. This prevented doctors from doing any research. You can't even do research on Schedule I drugs whereas, for example, cocaine and cytidines at that time were in Schedule II drugs, which are much more difficult than marijuana. All of the drugs, for example, you take any benzodiazepine, they are scheduled and one can get into real trouble with any one of them including becoming really addicted and so forth. The government kept raising the ante of this prohibition until it's become so severe that, as I say, we were arresting almost 800,000 people per year.
Now if you think of the cost of that prohibition and those arrests. When somebody is arrested from that, if they've got a rich daddy who can afford an expensive lawyer, these young kids they didn't go to jail but the people who did and of people who were caught pushing and selling it, many of them went to jail. For anybody who has an arrest record, that now a lot of these people from the '60s and '70s are adults but that arrest record still haunts them and compromises some aspects of their lives. It was a very serious problem.
Dr. Grinspoon: I put it as though it's in the past tense. As though the prohibition is completely undone but, in fact, I do think that the cat is out of the bag and it's never going to be put in. With 23 states now allowing medical marijuana to a greater or lesser extent and two states where the prohibition has been completely dismantled, I think it's fair to say that the prohibition is well on its way, that is the destruction of this prohibition is well on its way. It seems to me that we are now a bit of a culture looking desperately for a way of dealing with this new kid on the block. But marijuana is really here to stay. It's just a question of defining the rules by which it will be regulated.
Matthew: Sure. It's pervasive though, the medical community, there's still a lot of lingering misunderstanding about the plant. I was watching a video yesterday and this doctor said, "I never felt the need to prescribe my patients dope nor do I feel like that will help them in any way to smoke dope." He's kind of taking this strange view of it like it's still 20, 30 years ago.
Dr. Grinspoon: He doesn't know enough about it.
Dr. Grinspoon: There was recent, small poll that you can't take it too seriously but it was interesting to me. It was taken at the Beth-Israel Hospital, which is one of the major Harvard teaching hospitals that were about 70 people have an appointment on that staff. A questionnaire was given to them and about 50% replied, "Well, I don't want to go into all the data on that." It was very interesting that only 7.2% would agree with, say, that I would document a letter that's required by a patient. In this state marijuana now has medical, is a medical marijuana state but it is not a market yet. Only 7.2% said they would sign. You've got to get a document for a letter. That's the only connection with what I call canabinopathic medicine...
Dr. Grinspoon: ... to allopathic medicine, the modern western medicine. The results also indicated that a vast majority of the citizens consider themselves quite ignorant about marijuana, which doesn't surprise anybody that hasn't been around for a lot of decades now.
Dr. Grinspoon: The way doctors get their drug education is through the pharmaceutical industry. When we go to medical school we learn all about the theory of pharmacology and we learn about a few drugs but mostly we collect the drugs that we use, information about the drugs that are used every day from the pharmaceutical companies, journals, advertisements, and as you read in the newspaper recently various ways in which the drug companies seduce some physicians to be virtual spokespersons for their products.
Dr. Grinspoon: It's not surprising, the ignorance of doctors where cannabis is concerned.
Dr. Grinspoon: What is amazing is in the... somewhere down the line is going to be seen as a wonder drug just like penicillin was in the early 1940s. You will remember that 1941 we began the Second World War and knowing that most people who die in battle died from infections up until that time. We were going to enter this war with only one antibiotic, sulfonamide, and it wasn't a very good one at that. Two investigators took penicillin down from the shelves where it had been placed after it was discovered in 1928 to see if it had any medicinal uses. To make a long story short, in about five patients to whom were given this, were given penicillin, they had various kinds of gram positive infections. All were cured. This very rapidly, needless to say, was developed so that before long it was three things about penicillin were clear.
One, once it was produced on the Carnegie Scale it was very inexpensive. Two, it was remarkably non-toxic, and three, it was very versatile. It could cure many gram-positive infections. It could cure spirochetal infections, etc. When we look at cannabis now, the same three things hold true. One, once it's free of the prohibition tariff it will be remarkably inexpensive. It will certainly be less expensive than the pharmaceutical products it will replace. Two, it is also very non-toxic. Contrary to what we've all been mis-taught it's not a very harmful drug. It's a remarkably... it's a drug remarkably free of toxicity providing it's used intelligently. And then three, it is very versatile. I won't go into all the things that it's for. When I wrote the book "Marihuana: The Forbidden Medicine" Mr. Bakalar and I had anecdotal data that allowed us to describe about a dozen or so symptoms or disorders for which it was useful. Now, if you look at the list of things for which it appears to be useful it's quite large.
Dr. Grinspoon: So it is a very versatile medicine and becomes more versatile as we learn more about CBD and I suspect some of the other cannabinoids besides are tetrahydrocannabinol.
Matthew: What do you feel? How do you feel about a pharmaceutical drug that's meant to replicate certain properties of the plant like Marinol? Where do you see that? How would you compare Marinol to actually consuming the plant directly?
Dr. Grinspoon: Well, that was a problem for me because I had heard when I was... just when I was starting my... just before I started the book I heard of a little pharmaceutical company called Uniden that was developing a synthetic tetrahydrocannabinol and they did. They synthesized THC. It's the same 21-carbon molecule as nature makes. But I was so excited about it I decided I should sell the stock I bought in them because I thought I would be praising it in this book. I did not want to have a conflict of interest. Well, as it turns out Marinol is not very good but now we know the reason. It is THC, but THC alone doesn't work nearly as well as a combination of CBD, THC, and there has to be terpenoids in it. I call that the ensemble effect. You have to have those three to get most medical, to soothe most medical problems that cannabis can touch.
I was going to say something else about that. What was your question?
Matthew: Do you think that the pharmaceutical companies are going to try to hijack this because it's--
Dr. Grinspoon: Yeah. Well, they can't hijack the whole plant. The plant can't be patented. Pharmaceutical companies make money on a patent, if they can get a patent. It's a 20-year and while it takes up to three years to do all the kinds of studies that are demanded by the FDA before it can come on the market, they then have about 17 years to exploit that. So, for example, when Prozac first got on the market it was sold at a pretty high price and made a huge amount of money until the patent went out. They make a huge still does make money but not at the same order. I believe that the pharmaceutical companies are looking for ways to simulate what cannabis can do and good luck to them. If they can and they can compete price-wise, terrific. I don't think they can do that, but what they might be able to do is, for example, marijuana leads to the munchies. Anybody who uses it knows that. Ordinary dish will seem as a culinary experience...
Matthew: That's right.
Dr. Grinspoon: ... when one is high. Now, if a pharmaceutical company could invent an inverse agonist to this munchies effect. In other words, one which would do just the opposite, make whatever you taste not very interesting, they might have the first really safe appetite suppressant. On that they could make a lot of money. I don't rule out the fact that the pharmaceutical companies as they explore, and they are desperately exploring now the various cannabinoids and combinations, they may come up with some things that are more useful. The things they have come up with now, for example, GW Pharmaceuticals, a British firm.
Dr. Grinspoon: What they've done is provided liquid marijuana. It's THC and CBD. It's expensive and you have to take it, they say you take it, they say it's absorbed under the tongue. To the extent that some of it stays under the tongue and then is absorbed by the buccal mucosa, that effect will come on in about 15 to 20 minutes but most of it probably runs down into the esophagus and gets swallowed. If you've got to keep something under your tongue very long you find that it seeps out of there and you swallow it. Now, when it's swallowed it's like any other oral marijuana. The effects don't start for an hour and a half or two. On the other hand, the stuff that goes through the buccal membrane, because of the different circulatory route, it doesn't have to go through the liver and become 11-Hydroxy THC. It goes directly up to the brain and without modification and it is much faster but that's only...
With Sativex it's a bicameral effect. The other ones like Cesamet, the other ones like Marinol, the synthetic THC, in my experience with people who have tried both ones of these synthetics and smoked or ingested whole marijuana bud, every one of them agrees that the latter is a much more effective way. Now, there are people who use Marinol or Cesamet or Sativex, the British one I mentioned, but they do it because they're afraid of the illegality.
Dr. Grinspoon: They don't want to do anything that's illegal and so this is their choice. Once it becomes not illegal, I mean it's not illegal as far as the state is concerned in 23 states and that's going to increase in this country, but that's state law, federal law, it's still a dangerous drug, to quote the government, and it has no medical use. Once we get to the point where the feds have finally bowed out of this thing or enacted legislation which frees people of that, I think these synthetic drugs are not going to be very profitable for the manufacturers because they're just not as good as using cannabis either smoked or orally. Nowadays, as you know, there are many different ways of taking cannabis bud itself or its products so there is a choice of ways of ingestion.
Matthew: Sure. Now, can you tell us a little bit about your son, Danny, his diagnosis and how you integrated cannabis into his treatment plan?
Dr. Grinspoon: Well, it goes like this. In 1967, which happened to be, as I mentioned before, the year I went into the library to find the basis for this prohibition, my son in July of that year was diagnosed. He became sick, he was diagnosed as having acute lymphocytic leukemia. I asked my Professor of Oncology at the Harvard Medical School when I was a student, was Sidney Farber. I asked Sidney to take care of him, which he did. Danny, at least early in his treatment, was not too uncomfortable, but when he started to get the chemotherapeutics, which can cause nausea. Some of them it's a nausea that goes right down to the toes. That was a problem and he just hated it. One day, after Dr. Farber had left, had retired, his committee organized to find a replacement. Chose a man by the name of Emil Frei who became the head of oncology at the Children's Hospital and shortly after he arrived Betsy, my wife, and I were invited to a dinner party to meet him.
At the dinner party he had read "Marihuana Reconsidered" or at least the chapter on 19th century use of marijuana. I think he was interested in this. His patient Jimmy [inaudible 00:7:58]. I'll get to that. He asked me the question. He said, "Now, cancer chemotherapeutics can cause very bad nausea. Do you suppose this could be used in the treatment of that?" And I said, "Well, it was certainly used for nausea in the 19th century but, of course, cancer chemotherapeutics were not around at that time." The conversation was left at that point. On the way home, Betsy asked me, "Given what you said about that shouldn't we get..." Betsy and I did not smoke it at that. She said, "Shouldn't we get a small amount of marijuana for Danny to see if it will be useful for him in the same way it was useful for Jimmy?"
Oh, I neglected to mention that the reason Dr. Frei - to go back to that conversation at the dinner table. The reason he asked the question, Dr. Frei said was because in Houston, where he'd come from, he had a 17 year old boy who was putting a lot of struggle against taking cancer chemotherapeutics because of the nausea and vomiting which follows. He'd really make it difficult for them getting on the gurney to get the shots and so forth. One day, as Dr. Frei related, Jimmy just came in and hopped up on the gurney, he got his shot, and sort of saluted the people in the treatment team and said, "See you in two weeks." He was due for another one in two weeks. No bitching or complaining or anything. He came in the second time and had, again, just got up on the gurney no problem.
Afterwards, Dr. Frei asked him, "Jimmy, this is so different from the way you've treated previous injections. Can you help us understand that?" Jimmy said, "Sure. It's as simple as this. In the parking lot, I smoke just part of a joint." He had to explain to some of them what a joint was. "I do that 20 minutes before I come in." Dr. Frei, that's when he asked me, "Do you think this would have any... this 19th century experience would have any bearing on this?" That's when I said, "Well, it certainly might. I don't know cancer chemotherapeutics but it certainly is a great anti-nausea." So Betsy said, "Shouldn't we get that?" I said, "I don't like the sound of that." I say this, but it's true. I said, "No, we can't because it's illegal and, two, we don't want to offend the people at the Jimmy Fund building who have taken such great care of Danny." That was the end of the conversation.
Well, two weeks later, when I went into the... my office was right near the Children's Hospital and I could just walk over there and meet them in the treatment room. They came in, oh, when I came in they were already there waiting and whereas usually it was very... it was clear that something uncomfortable was coming up. You could read it on their faces. This day they were joking and seemed to be having a good time. Finally, I insisted on being let in on the joke. I was told Betsy had gone up to the high school, the Wellesley High School, and asked his friend Mark in the parking lot, right from the car when Mark there, if she could get him a small amount of marijuana.
She didn't say what for. Mark, once he got over his amazement that Mrs. Grinspoon would ask that, ran off and he was the one who provided Danny with a small amount of marijuana in a pipe. Danny had a few puffs of it in the parking lot, just like Jimmy had done in Houston. When he came in this time I could see he was much more relaxed and secondly, and most importantly, when he got off the table he said, "Hey, Mom. I know there's a Submarine sandwich on Brooklyn Avenue. Could we stop and get one on the way home?" When they got towards Wellesley where we lived he said, "No, no, no. I don't want to go to bed after that. I feel great. I want to go back to school." So she took him back up to the school.
From that time on, the next day I called the people who were on as head of his treatment team and told them I wasn't going to get in the way of his doing this in the future. I was told by the Chief there, "Don't, and have him smoke it in here. I want it in the treatment room. I want to see this for myself." I said, "What about the nurses?" He said, "Don't worry. I'll take care of that." Well, the same thing happened the second time and then he and I went up to see Dr. Frei in his office, he was the head of the department, to tell him that we thought there ought to be some research on this, some modern research. That led to the first paper published in the New England Journal of Medicine, I think it was in 1975, on the use. The government wouldn't let it be used on children. It had to be adult men. But at any rate, it certainly worked and it was published in the New England Journal of Medicine, which was the first time anything about its therapeutic use and all this had been published in a journal, a medical journal.
Matthew: What a story that is. So he continued to use, Danny continued to use the marijuana to treat the nausea ongoing and it wasn't a problem at all after that.
Dr. Grinspoon: It was no longer... he had many episodes of chemotherapy treatment. He lived for about another year and a half or so. He never, never again had that kind of problem. It was great for the family because we all... he used to seek to take him right home. He would be set up. There'd be a bucket on a towel on the floor and that's where he would be. It wasn't just that he vomited but afterwards the dry heaves and the whole thing would go on for about eight hours. It was a great relief to everybody in the family.
Matthew: That's so good to hear that. What do you think the most promising applications for marijuana are now? I mean, obviously nausea is a big one. Helping people eat who can't eat or don't have a hunger. What are some other applications you see on the horizon that get you excited?
Dr. Grinspoon: Well, there are so many it's hard to mention any one. We don't have the kind of data that we need to say it's clear, it's helpful in Parkinson's Disease, for example. Something I didn't even go into when I first wrote about it as a medicine. We don't know how many people [inaudible 00:36:20]. What about multiple sclerosis? Does it help all of them? Certainly. I've had contact with so many of the people it does help but it doesn't mean I can say, "Hey, marijuana is the best approach for multiple sclerosis." I think it is but we need the kinds of studies to tell how helpful. Now I say that on the one hand but on the other hand it's such a remarkably free drug in terms of toxicity that if it's you [inaudible 00:37:05] you have very little... I will say that many patients who, let's say, some of these patients, for example, the first one I saw with Tourette's Syndrome, which is a people have movements in other words that they can't control.
I didn't know anything about it until a man came up. I think he came from Ohio. He wanted to persuade me. He couldn't over the phone. He came into my office with a friend and he took out a joint and I could describe his symptom but it was very crippling for him. He couldn't, it would be hard for him to do much in life with the head shaking and stuff that he had to do. He lit up a joint and within 30 seconds to a minute he stopped doing that. Then I looked at other people and I have no question about it. There are so many and for many of them I will say the first time, for example, the first time an ulcerative colitis patient came to me for this and I said, "Well, I have no experience with this but it's a drug that isn't going to hurt you. You have to have someone teach you how to use it if you don't know yourself but you can try it and see if it works. If it does, terrific. If it doesn't, you've lost nothing. You won't be harmed by it at all."
Dr. Grinspoon: And sure enough now that's regularly thought of as a treatment for this as it is for other gastrointestinal diseases. It's hard to say what's the most... like Crohn's Disease, which is a disease of the small intestine. Inflammation and cramping and pain and it used to be solved surgically. A surgeon would go in and take a segment of the inflamed segment of the small intestine out because you have a lot of it, but that was pretty unpleasant and it would recur in another part of it. Well, now people will use cannabis, they start to get cramps and diarrhea or whatever those symptoms are. They start to use cannabis and they can go to work. If you look at the book "Marihuana: The Forbidden Medicine" these are patients who are talking about their experience with it. It's pretty convincing but can I say, "This is the treatment." I think it's the best treatment but does it affect... is it useful for every patient who suffers from this?
The answer is we don't know. There are lots of people with Crohn's Disease out there and many more of them are discovering how useful it is, but their doctors should be saying to them, "Well, try it." You know?
Dr. Grinspoon: "It's not going to hurt. I'm going to tell you how to use it or I'm going to insist that you get somebody who knows how to use it to help you to learn to use it and let's see." My bet is if you used it, it will help but it's not going to hurt you to try and prove that.
Matthew: We talk about the medicinal benefits of cannabis and the scientific objective benefits to nausea or maybe seizures but do you think there is a spiritual component to cannabis? Does it enhance your spiritual life?
Dr. Grinspoon: No question. You see, just to go back a bit. When I first was disabused of my notion that this was a harmful substance part of the reason I became interested in it is because it was such an interesting drug. Now, one of the... and now, years later, I believe there are three large somewhat conflated categories of cannabis use. The first one as a recreational drug. It's so far better than any other drug. I mean human creatures innately have a desire to alter consciousness, and I'm not going to go into that. It's a long story but there's no question about that. Alcohol is used recreationally. It provides an altered state of consciousness, in my view, with a lot of bad possibility side effects. Cannabis provides a different kind of altered state of consciousness and one which is pretty free of untoward consequences and there's no hangover in the morning and so forth.
The second category of usefulness is medicine and that's, we've been describing that. There's no question now. There's 23 states and a couple more are going to come on board this November and a couple more are going to get free of the prohibition of the other this November, I mean, election day. It's going to be a very big medicine. In fact, I've just written a paper on cannabinal with cannabinopathic medicine. A paper on where is it going to go because it's outside of allopathic medicine but what we won't get into that now. At any rate, there's medical use.
Then, thirdly, there is what I call the enhancement capacity of marijuana. Now, some of the things it enhances are sort of free completely. I mean, anybody who's taken, I've mentioned the munchies effect, and it really enhances the enjoyment of a meal. There's no question about it. It also... and another one that's sort of free, it comes with a [inaudible 00:44:13] for anybody who's gone to bed with a person he loves stoned knows what it does for the sexual experience. But the enhancement is something that it goes beyond that. Lots of people believe that it helps them in achieving states that they can't do as easily when they're not stoned. For example, a spiritual state. Listen to the St. John Passion without cannabis and listen to it with it. It's a different experience [inaudible [00:44:57].
People who are creative use it. Carl Sagan, who was very creative and very successfully creative in a number of directions, he found it very useful.
Matthew: Did you and Carl ever partake in cannabis together?
Dr. Grinspoon: Oh, many times.
Matthew: That had to be some interesting conversations. I mean, for everybody out there that watched Cosmos way back when and now the remade version of Cosmos that's out is just incredible. I know his family is involved in producing that. What were some of the things that you two talked about? Did you get into outer space or extraterrestrial?
Dr. Grinspoon: I could... we used to talk about some things. I couldn't possibly replicate the things we talked about. One thing about Carl was, people used to say, you don't hear it so much now. "People who use marijuana just don't work as hard."
Dr. Grinspoon: Well, let me tell you. Carl Sagan was the hardest working man I've ever met. I mean, even in casual conversation if an idea or thought came or something he wants to spend more, he'd pull out an envelope from his pocket and write it down. When we got into the modern age he'd have a little tape recorder or write it down. He was always working, so to speak. But who knows how many topics we've talked about - many.
Matthew: I bet. Gosh, I'd like to be a fly on the wall for those. Well, as we close Dr. Grinspoon, is there any way you'd like for people to reach out to you or how can they read your books?
Dr. Grinspoon: Well, they can read my books if they can read because they're available. I think "Marihuana: The Forbidden Medicine" is still available on Amazon. It was published in '93 but it still sells quite well.
Dr. Grinspoon: "Marihuana Reconsidered" was republished by several companies, Bantam Books and a company in California whose name I can't remember at the moment, but the point is those books are available and if I were advising someone about "Marihuana Reconsidered" I'd say, "Skip the chemistry chapter. It's all old."
Dr. Grinspoon: But the history up to where it goes is accurate and the descriptions of its use for going from the members of the [inaudible 00:47:59] like Godiet [SP] and Volere [SP] and so forth, they are... these guys had extravagant imaginations and the combination of hashish and they're an interesting experience to read them. But I also provide essays by people, modern people like the essay "Mr. X." I asked Carl to write an essay for this book, for "Marihuana Reconsidered" and he did. It's "Mr. X". It's now up on my website marijuana-uses, which the website marijuana-uses.com, which is one of my websites. The one that is devoted to the idea that marijuana is useful in more than... it's useful as an enhancer of various kinds of experiences. That book can be read and the website, the medical marijuana website rxmarijuana.com for people who are interested in it as a medicine and getting some idea of what people who have used it have said. There are a lot of accounts on that or if they're more interested in the enhancement characteristics they might want to read marijuana-uses.com.
Matthew: Weren't you also in some documentaries as well?
Dr. Grinspoon: Yes. I've been included in a few. If they go to... what's it called? YouTube. There are a number of documentaries but the one that's just going to be screened in November "The Culture High."
Matthew: Sure, Adam Scorgie. That's a really... how about "The Union"? Were you in a vid for "The Union"?
Dr. Grinspoon: Yes. I was.
Dr. Grinspoon: I'm in the other one, the new one as well.
Matthew: "The Culture High." So "The Union" and "The Culture High." Okay.
Dr. Grinspoon: "The Culture High" I don't have as big a part in it but I frankly think it's probably about the best documentary on cannabis. My daughter-in-law who knows nothing about cannabis is going to see it because she wants to learn something about it. I think anybody would be rewarded by seeing that. There's some excellent people who are quite articulate who talk about it.
Matthew: Great. Great. I look forward to seeing that. I really liked "The Union" so I'll look forward to seeing "The Culture High" and hearing you in that.
Dr. Grinspoon: "The Union" was also, I thought, a superb film.
Matthew: Yeah. Well, thanks so much, Dr. Grinspoon. Really appreciate you taking the time to speak with us and help further our understanding of the plant. Thanks again.
Dr. Grinspoon: My pleasure.
Matthew: If you enjoyed the show today please consider leaving us a review on iTunes. Every five-star review helps us to bring the best guests to you. Learn more at cannainsider.com/iTunes. What are the five disruptive trends that will shape the cannabis industry in the next five years? Find out with your free report at cannainsider.com/trends. That's C-A-N-N-A insider.com/trends. Have a suggestion for an awesome guest on cannainsider.com? Email us at firstname.lastname@example.org. We'd love to hear from you.
Interview with Greg Wilson, Chairman and CEO of VidaCannabis.com. Greg talks about: R&D, their new 315,000 Sq Ft growing facility, and more. Listen to the interview below or find the interview on iTunes
Interviewer: Today we're going to be hearing the story of Vida Cannabis, headquartered in Canada's capital of Ottawa. Vida has its sights set on becoming one of the largest and most advanced cannabis growers in Canada. Vida recently broke ground on construction of a state of the art 315,000 square foot production facility in Nova Scotia. We are fortunate to have Greg Wilson, the Chairman and CEO of Vida Cannabis with us today. Welcome Greg.
Greg: Thank you very much.
Interviewer: Glad you could be on the show. For people that are not familiar with Vida, can you give us a little background on what Vida is?
Greg: Yes, absolutely. Vida Cannabis was conceived from inception to build a leadership position in the medical marijuana market in Canada. We have assembled what I believe is the top management team in the country in the key areas of security, research, quality assurance and cultivation. We're in the process of obtaining a commercial production license from Health Canada under the MMPR, which stands for Marijuana for Medical Purposes Regulations, which came into effect on April first of this year. And as you mentioned, we purchased a 315,000 square foot building in the town of Stellarton in the Province of Nova Scotia, and we're nearing completion of a phase one build out that will include a 600 light, state of the art hydroponic grow facility.
Interviewer: God, that's absolutely massive, 315,000 square feet.
Greg: It's big, it's actually seven acres under roof and so it certainly gives us the size and scalability to expand in what we see as a market with significant growth over the coming years.
Interviewer: Okay. How did you get into the medical marijuana industry, I mean did you wake up one day and say I must be in this industry and build the biggest grow facility in Canada? Is it the biggest grow facility? It sounds like it might be.
Greg: Well, it's the biggest that we know of.
Greg: At the present time. And I hadn't really thought too much to be honest about the industry itself, but after watching this CNN documentary hosted by Dr. Sanjay Gupta...
Interviewer: Oh sure.
Greg: ...in August of 2013, I really started to think about the medicinal power of marijuana, and I was intrigued by the opportunity to create a business in a market that is in the early stages of significant growth and at the same time, be in a position to help patients who rely on marijuana for a variety of ailments.
Interviewer: Good timing. Are you looking to sell cannabis at the retail or wholesale level?
Greg: Our plans are to provide medical marijuana directly to patients, so at the retail level.
Interviewer: Okay. When do you estimate you'll have your first harvest and how big do you estimate that will be?
Greg: Well as I mentioned at the outset, we're in the process of applying for a license, and at present we are in the security clearance stage.
Greg: So our next milestone is the granting of what's called a ready to build letter, which is analogous to conditional approval.
Greg: Now we've already started construction in anticipation of that letter, and we hope to be ready you know early in January for an on-site inspection by Health Canada and at that inspection there will be a focus on security protocol and quality assurance standards, and if we pass that inspection, we'll at that point be granted the right to start growing which would put us in position to ship to patients in the Spring of next year.
Interviewer: Okay. You know as you're in the midst of it right now, what do you feel like Health Canada, Government officials, and regulators are doing right, what are they doing wrong, do you feel like it's too onerous in any way or do you think that what they're, the proper controls are in place, how do you feel about it overall?
Greg: You know, I think the MMPR is a step in the right direction. Again it was put into effect April first of this year and it really focuses on large scale commercial producers. And so I like the program, I think it's bringing needed regulation to the market. There's very strict quality control and quality assurance standards, which are good for patients looking for marijuana as medicine, and so I think there's a lot they're doing right. It is in the early stages of new legislations so I do think there will be change. One change we'd like to see is a different delivery method. Right now, according to Health Canada's guidelines, we ship by wither mail or courier directly to the patient.
Greg: And given the amount of money that spend to secure our facility, we're not sure that's the most secure or safe form of delivery. So we're hoping over time that that gets addressed.
Interviewer: So you're hoping to be able to have patients come into maybe a retail location and purchase real time instead of having to wait for a courier or mail, is that what you're hopeful for?
Greg: We do see some form of dispensary model evolving.
Greg: That will take some time but if they're properly secured and if they're you know professionally run and very patient centric, then we do you know, think that that would be a more viable model you know to work with patients longer term.
Interviewer: Now I just want to stop and talk about the facility in Stellarton Nova Scotia, the grow facility. I mean this is so outrageously huge I just got to get some more details. Is there any greenhouse aspect to this grow facility or is it entirely enclosed like a building and what's the security like there? You touched a little bit on the security but can you give us a little more detail?
Greg: Yeah, absolutely. It's an old warehouse facility. With 18 high walls, very secure, you know very few windows, and so you know it's a true indoor fully secure facility. We're actually implementing a level ten security standard, which is the highest level available and includes three meter high perimeter fence with barbed wire on top dug down two feet below surface, there's 24 hour surveillance, night vision cameras, thermal imaging on the roof, and biometrics inside to control access and I believe our facility will be the most secure medical marijuana facility in Canada and will set the standard for those that follow. Interestingly our head of security is Derek Ogden, who spent 27 years with the RCMP, the Royal Canadian Mounted Police.
Greg: And for the last seven of his 27 years of service he rose to the rank of Director General and Chief Superintendent in charge of the drug enforcement department across Canada and had 1300 investigators reporting to him. So Derek has tremendous experience working with Health Canada, working with security forces and you know is a huge sort of part of our team and that really resonates with Health Canada in terms of what they're looking for in terms of security.
Interviewer: That's great. I know you can't speak for Derek but that's a big turn about to go from you know RCMP or Government Enforcement to then security on your end, I mean has his attitude toward the plant changed or was he always in support of legalization?
Greg: You know if you ask Derek, he'll say in effect he's sort of working for the Government because he's going to be working for a licensed producer that is subject to very strict standards set out by the Government for the safe delivery of the product, you know, for delivering a quality product that again is medicine to patients. So in a way, Derek still feels he's working you know with the Government to enforce very high standards in this nascent industry.
Interviewer: Cool. How much has been invested in Vida so far?
Greg: Well, we raised a total of just under $10 million to date, and we'll be spending a total of about $12 million on the facility itself by the time we're done. And we expect to you know be finished construction sort of in the December time frame of this year. And we're currently raising additional funds to finish the building.
Interviewer: Is there still opportunities for investors to participate in Vida's growth and how can they do that if so?
Greg: Yeah, it's a private route of financing that we're doing right now. It's only available to accredited investors.
Greg: In Canada, the U.S., or foreign. And if anyone is interested, they could you know just go to our website or contact me through our website for more information.
Interviewer: Okay. So a little more detail circling back to Stellarton, you can tell I have a fascination with the size of this grow facility. Will that be broken down into like sub rooms, smaller rooms, how will that look from the actual grow perspective?
Greg: Right, so we're starting with an initial phase one build out of 93,000 square feet which will include about 35,000 square feet of actual grow space. And the rest of the areas will be you know employee areas, employees will have locker rooms, there will be shower facilities where they'll shower and they'll put on pharmaceutical sort of grade gowns, they'll go through a negative ionizer before they reach the cultivation area to ensure that there's no pests or pathogens introduced to the cultivation area.
Greg: There's also you know, shipping, receiving, there's a security area, and we're also going to have an onsite laboratory, which is quite unique to Vida. And so there's a lot of infrastructure bring built into the initial phase and again the grow facility itself will be broken down into four different grow rooms so as the plants advance to different stages of the growing cycle, they'll move through these different grow rooms.
Interviewer: Okay. And you mentioned a little bit about a lab on site, can you tell us what Vida's goals are in terms of research and development?
Greg: Yes, absolutely. We're very fortunate to have as our Chief Research Scientist Dr. Pritesh Kumar who earned his PhD in Cannabinoid Pharmacology and for the past six years has managed the cannabinoid research and testing lab at the University of Louisville in Kentucky. And Pritesh is a published expert and a featured speaker at medical marijuana conferences. And one of the objectives at the lab will be to develop proprietary genetics that can then be tested in clinical environments with research collaborations that we're creating. And one of those research collaborations that we're very excited about is with AltMed, a medical marijuana company based in Florida that shares our research focused, science based approach to producing pharmaceutical grade marijuana.
Interestingly again AltMed is setting up a lab of their own in Florida and we plan to work together to again develop proprietary genetics and then collaborate to really advance research in this area and provide clinical evidence and efficacy to the medical community which and the doctors we've talked to are open to prescribing medical marijuana but are clearly looking for more clinical evidence on the effectiveness to support this as a medicine.
Interviewer: Okay. Is there any specific ailments that you're interested in developing treatments or applications for right now, or that's still a little vague?
Greg: You know, one of the key areas that we see is for pain management and chronic pain.
Greg: We've done significant profiling of a patient population that our 5-person grow team has been supplying for over five years in British Columbia. And this group of 5600 patients which, by the way is very loyal to our grow team and has committed to moving over to Vida once we get a license. We've profiled 600 of these 5600 people and 70% are using medical marijuana for some form of pain management or pain relief. So our initial strains will be geared towards you know those ailments and that patient population.
Interviewer: Okay, interesting. I know that cannabis firms can't advertise in Canada, correct?
Greg: That's right. We cannot advertise, however, there are a number of things we can do to create awareness for patients and for the medical community. And you know we're going to be partaking in a number of health care conferences with a focus on ones that Pritesh will be a speaker at. We've also got a medical outreach program where we'll be educating doctors and working with physicians across Canada to again, provide clinical evidence and research to back up you know the effectiveness of medical marijuana. And then of course there's public relations opportunities...
Greg: ... that we'll be able to advantage of too to create awareness about Vida as a company and our approach to the business.
Interviewer: Now what's your general feeling about where doctors are as far as the understanding how cannabis can help their patients? Not just doctors but you know the health care community in general in Canada, do you feel like there's a huge disconnect and there's a massive opportunity for education or do you feel like that gap is being bridged pretty rapidly?
Greg: I think there's work to be done. I think there is an openness from the medical community, certainly the people we've talked to, to prescribe medical marijuana, but they're looking for more information and as I mentioned, one of the reasons that we're going to take an active role in advancing the research and doing clinical studies is so that we can share the results of that with the medical community and really work with them on a peer to peer basis to create credibility for Vida and to educate them you know over the sort of shorter to medium term. So it's not going to happen overnight but again we've talked to a lot of doctors that we feel are open to it. We've talked to a number of pain management specialists in Atlantic Canada where our plant will be based, and there's a real openness and willingness to be educated and work with us on an ongoing basis.
Interviewer: Now you'll have to forgive me because I'm a little bit ignorant about some of the laws in Canada, can only the flower or the bud be sold, or can the oil be sold as well?
Greg: No you're right. Only the dry product at present is allowable to be produced and sold in Canada as per Health Canada's guidelines.
Greg: And so the oil we actually have to dispose of as waste.
Interviewer: Oh no.
Greg: Yeah. It's tough to do and it's actually not in the best interest of patients because of course the oil in a concentrated form is very therapeutic and patients are demanding edibles and infused products because for some of them it's a more therapeutic form of taking the medicine and also some you know don't want to smoke or use a vaporizer. So we do see those laws changing, hopefully soon, and when they do change, there's going to be a product development opportunity to bring in other forms of ingestion be it trans dermal patches, or sprays, or creams, or edibles and infused products so that product development area is another sort of area that we're working with AltMed on and that we've got plans to co develop products in that area so that when Health Canada does allow other forms of ingestion we'll be in you know a leadership position to take advantage and lead the way in providing that to patients.
Interviewer: Very cool. I get sad, I think about all that orphan oil out there I hope at least they can, you can find a way to store it maybe or something until that law changes because that's so valuable, hope that changes soon.
Greg: Yeah, it's pretty clear. We actually have to dispose of it, we have to pay to dispose of it and there's very strict guidelines on how we dispose of it so at present we're not able to store it.
Interviewer: Okay. Where do you see the cannabis industry in 5 to 10 years, I know it's a very tough question and you're not an oracle but I mean it is just changing everyday and every time I think that hey I think I have a handle on this, this seems like it's growing exponentially, what do you think we'll see in 5 to 10 years?
Greg: Well, you're right. One constant will be change. And we see a number of changes coming. Higher levels of quality assurance and quality control, we do see the medical community over time becoming more comfortable as they become more educated with prescribing medical marijuana, we see a national dispensary system to replace the current system of delivery through mail or courier.
Greg: We see product development with other forms of ingestion. And we also see the emergence of a few dominant brands emerging certainly in Canada. We feel it's a huge opportunity for Vida to create a dominant national brand that's synonymous with quality and professionalism.
Interviewer: Gosh I agree with you, I mean right now even just looking at the dosage problem, people come here to Colorado and they eat a whole candy bar and then they have a strange afternoon, there's just no consistency, there needs to be maybe a Coca Cola of the cannabis industry or something where people have a consistent feel and experience over and over so I wish you well with that. I know you have a background in the precious metals industry and finance, and I think there might be some similarities in that precious metals there's definitely a big supply and demand dynamic, in precious metals there's mining and in cannabis there's growing. Do you see a relationship at all between the two?
Greg: You know certainly there are some parallels that you pointed out. The more I learn and work in the medical marijuana market, the more I prefer that market especially in Canada given that it's a federally approved program.
Greg: In an industry where I see just tremendous opportunity for growth and development and the ability to help people. So it offers rewards in many different ways.
Interviewer: I agree. Well Greg as we close, can you tell listeners how they can learn more about Vida cannabis?
Greg: Yes certainly. Our website is vidacannabis.com and I encourage your listeners to visit us regularly because we are in the process of a major revamping of the website and so if you keep sort of looking regularly hopefully you'll see the development of that revamp and the results of the repositioning.
Interviewer: Well, thanks so much for the interview Greg, we really appreciate it.
Interview with David Wright, President and CEO of Altmed.co, Altmed has invested over two million dollars on its mission to earn one of Florida’s five medical marijuana licenses. Altmed uses the tag-line “the science of medical cannabis.”
Matthew: Hi, I'm Matthew Kind. Each week, I'll take you behind the scenes and interview the insiders that are shaping the rapidly evolving legal marijuana industry. Learn more at cannaInsider.com. That's C-A-N-N-AInsider.com. What are the five disruptive trends that will shape the cannabis industry in the next five years? Find out with your free report at CannaInsider.com/trends. That's C-A-N-N-AInsider.com/trends. Now here's your program.
Today, we're going to hear the story of AltMed, of Sarasota, Florida. One of AltMed's cofounders was inspired by his daughter who suffered from epileptic seizures, to start seeking safe and helpful cannabis-related treatments for families in need. AltMed has invested over $2 million on it's mission to earn one of Florida's five medical marijuana licenses. AltMed uses the tag line, "The science of medical cannabis" and is run by former pharmaceutical executives. We are fortunate to have David Wright, President and CEO of AltMed, with us today. Welcome, David.
David: Thank you, it's a pleasure to be here.
Matthew: For our listeners that may not be familiar with AltMed, can you give us a brief overview of who AltMed is and where you're at in the license process?
David: I'd be happy to. AltMed is a fully integrated medical cannabis company and by that, we plan on growing, processing, testing and distributing the highest-quality medical cannabis in a consistent and quality manner. There are two governmental actions going on right now. First of all, Senate Bill 1030 has been passed and it is in the rule-making process. Additionally, on November 4, there is, on the ballot in Florida, a constitutional amendment, which is much broader than 1030. The difference between the two initiatives, 1030 is a high-CBD/low-THC-only bill that requires the product not be swallowed or smoked, so it's limited to oils, vape pens, sprays, gums, anything like that, but if you chew it and swallow it, it's not allowed.
David: The amendment is a much broader amendment. It has a different definition of cannabis and it allows much broader usage than is allowed under the 1030 bill.
Matthew: Okay. Has it been a lot of paperwork and regulations to meet the requirements for the license?
David: Yeah, the requirements for 1030 are quite unique, in that the law requires you to have a nursery license for 30 years and have been growing over 400,000 plants a year for that time.
David: It also requires a $5 million performance bond and the license fee the first year is $150 and then every two years after that it's $300,000.
David: They are limiting the number of licenses in the state of Florida under this legislation to five.
Matthew: Right, okay. In talking with anybody, politicians or the word on the street, is there any prospect of recreational use down the road or is that not even on the radar?
David: I think it's on the radar as it is in every state. If you talk with people in the industry, they say it's three to five years away.
Matthew: Okay, okay. What applications or medications do you think look the most promising for AltMed down the road, once the license is in hand?
David: Well, I think, once the license is in hand and Amendment 2 passes, the conditions are pretty similar to all the other areas. It's pain, you get a nervous disorder, Parkinson's disease, epilepsy, Lou Gehrig's disease, multiple sclerosis and cancer are the main ones. I think one of interest has become of greater conversation and is included in the amendment, is post-traumatic stress syndrome. I think the applications, from the standpoint of administration, I think the edibles, oils, the patches, lotions and creams are going to become more and more important as the medical cannabis industry develops.
David: Even if you're using bud or the vaporizers, the volcanos, are going to become in use more and more for medical uses.
Matthew: Okay. I read that you're building out a partner network. Can you tell us a little bit about that?
David: Yeah. It is part of our business plan. We're looking to partner in three specific areas. One, we're looking at national brands. I think our belief is that one day this will be reclassified and no longer be a Schedule One substance, which will open up borders and will allow people to expand. In those states where there are brands and those brands that are out there, we think it makes sense to partner with these companies and bring these brands to Florida to begin to create national brands.
David: The second area is in the scientific area. We have partnered with Vita in Canada because we believe that they have a very strong scientific base up there, are doing a lot of the same type of work that we want to do. The third area that we want to partner with is in philanthropic enterprises. We truly believe that there's a reason to give back, that there's a reason to support these foundations that are trying to help patients and we believe we have a responsibility, a strong responsibility to the community and to the state, to make sure that we are good partners and that we work with these organizations to ensure patients get the treatments they need.
Matthew: Okay. Can you tell us a little bit about some of the proprietary genetics you're developing?
David: Well, it's really early in the stage. What we're looking at is, we believe in the entourage effect of the plant. Typically, in a pharmaceutical biotech company, you need a single isomer, a single chemical. For example, the drug Marinol, which is on the market, is a high-THC product, but it's THC only and it's only one THC. The physicians I've talked to who have prescribed this say patients come back and say it doesn't work. Actually, smoking of the product or taking it in an edible or an oil does work. One of the things we're looking at from a genetic perspective is to separate out different levels of THC and CBD, different CBD, CBN, what's the relationship between CBD and CBN and THC and the effects it has on specific conditions.
David: Is a high-THC product with a low CBD maybe better for a cancer patient, rather than a high CBD and a low THC? The same goes for the other conditions. I believe, as this becomes more accepted, the pharmaceutical industries will try and step into this arena, but with my background in the pharmaceutical industries and my knowledge of the way medicines work, it's very unlikely that any drug product made from the plant will ever be as effective as the whole plant.
Matthew: Okay. It's not a matter of replacing the plant with some alternative, it's a matter of dialling in exactly what the solution is for each problem, like cancer or epilepsy, things like that.
David: You're exactly right. You hit it right on the head, and we believe that there is something about this plant and this is not just AltMed saying this. The people that I've talked to at the University of South Florida, the people I've talked to in Canada and the science and the way the industry is looking at this, this is a very complex plant and produces a very complex medicine. There are over 86 cannabinoid receptors in the human body and we have no concept today of what parts of the plant and what is the relationship between these cannabinoids that has on the body. This is important research to be done as we take this medicine to the next step.
Matthew: Okay. You mentioned a little bit about your background in the pharmaceutical and biotech industry. Most of the people I interview in the cannabis industry don't have that background. How would you say that's going to help AltMed or how are you going to approach things differently right out of the gate?
David: Cannabis and the cannabis industry is coming out of the closet, so to speak. It started in California and it has progressed through the other states that have approved this. As it starts to come out of the closet, we will get more sophisticated. I believe that with the background in manufacturing and clinical trials and animal studies and processing and chemistry, that we will be able to provide a more consistent product and a higher-quality product and that are two of our goals. There are a lot of things that we should know about our products that we don't know and aren't paid attention to and this starts with labelling. We will probably create a package insert for our products, just like they do in the pharmaceutical industry, that tells a patient what they should know and reminds them that you shouldn't drive or operate dangerous machinery after taking your medicine.
David: This should be looked at as a way of providing education to patients and physicians. Physicians need to know what they should look out for, what the signs of abuse might be, what the other drugs that they might not want to prescribe if they have a patient that is taking medical cannabis. I believe that the background that we bring from the pharmaceutical and biotech industry can propel us many steps ahead of our competition.
Matthew: Now, will you be doing any kind of clinical trials on your own or do you partner with other companies for that or is that too premature to talk about right now?
David: We will partner with other companies who have partnerships with other institutions. For example, we're building a relationship with the University of South Florida, Vita in Canada has a relationship with Kentucky, University of Kentucky and one of the foundations that we're working with has a relationship with Cleveland Clinic. Through these relationships, we will look to these institutions for help in setting up these trials, finding the patients for these trials and they're not all going to be initially double-blind, placebo-controlled pharmaceutical studies with thousands of patients. You start off with small demonstration trials and then you work up from there. One of the trials I'm interested in doing is a trial using Marinol in a group of patients, in a trial using the same, similar subject of patients, using the whole plant extract and let's see what the difference is.
David: I believe there's going to be a tremendous difference. There's a tremendous amount to be done. This industry is in it's infancy.
Matthew: I agree, I agree. Best days are ahead. How large of a growing operation do you plan on building? How many pounds per year do you estimate you'll be able to yield?
David: Initially, our initial grow is 25,000 square feet of indoor grow and we look at 25,000 square feet of greenhouse grow and the green house grow will be produced mainly for making oils and extracts.
David: Over a five year period, our business plan takes us to almost 10,000 pounds a year, production.
Matthew: Okay, that's great. Looking forward, where you do you see the cannabis industry in five to ten years? I know that's kind of a tricky question because it's moving so quickly, but do you have any insights on where you think it's going?
David: I do. I believe that there's going to be a lot more controls, there's going to be a lot more attention to quality and consistency, there's going to be a greater number of products on the market and ways to administer it, but you're not going to have someone sitting in their kitchen making up a brownie mix and throwing some cannabis in it and wrapping it up, putting a label on it and selling it in a dispensary. I think dispensaries are going to get much more sophisticated. I think that you will see dispensaries that have private areas for consulting with patients. I believe you'll see the medical industry getting much more involved in the training of the patient specialists or bud-tenders, if you will. I see the medical side moving to a much more sophisticated place.
Matthew: Okay, that's good.
David: I think there'll be a separate recreation side.
David: I think the recreational information and marketing will be different than the medical and I think you will have separate dispensaries in the future, where one will be recreational and the other will be medical.
Matthew: Okay, good. Do the politicians and people in government that you've interacted with, do they seem receptive to moving forward in this direction or is there still a stigma?
David: There's no doubt there's still a stigma. One of the decisions we made as a company was to go public, tell people what we're doing, open up and show who we are and what we're doing and how we're doing it because we don't believe we're doing anything wrong. We don't believe we have anything to be ashamed of. It's just quite the opposite. We've very proud of where we're going and the ability to help patients. I've spent 40 years of my career working to help patients with pharmaceuticals. I believe in neutraceuticals, I believe in oriental medicine and I believe that cannabis has a huge role here. Once you sit down and talk with these people and show them some of the data and talk about the, really, atrocities have been done to this plant and to it's reputation over the years, than they listen. Having said that, we still have people out there that, no matter how much you educate them, what you tell them, they will be against this forever and think it's a horrible thing. Prejudice is a hard thing to overcome.
Matthew: That's true. Are there any areas in the cannabis industry that you feel investors should be looking at or excited about,\ or that you're excited about?
David: I'm particularly excited about extractions and what we can do. While there probably is, in my mind, no greater feeling than having grown a plant that has a big, beautiful bud, that's full of tri-tones and is gorgeous. I am looking forward to the extractions, to being able to manipulate the extractions and provide a really high-quality consistent product to patients. I'm looking forward to seeing children not suffer from epilepsy. I'm looking forward to seeing children not running around in a dazed manner with a look because they are so highly-medicated on really, really strong drugs that effect - not only do they prevent their seizures, but they also prevent them from living a normal life. I think that OxyContin is one of the worst drugs the pharmaceutical industry has ever produced. While it's very effective, it is also very debilitating. I look forward to medical cannabis virtually replacing that to its own great extent.
Matthew: Great, great, I do too. David, as we close, what's the best way for people to learn more about AltMed?
David: We have a website that is up, it's AltMed.co. Www.AltMed.co and then we have a Tweet site, which is @AltmedFL. Our Twitter site.
Matthew: Great. Then, assuming you get a license, how soon would patients be able to reach out to AltMed?
David: We are taking a great deal of risk in that, we are moving forward to construct our first growth facility. We should be pouring concrete in November, after the announcement. Depending on how long the rule-making takes, we will be prepared probably six months after the rules are issued, be able to provide treatment for patients.
Matthew: Okay, great, so springish 2015. Excellent.
David: That will be the earliest and that depends a lot on the government and the rule-makers.
Matthew: Sure, sure. Well, thanks so much for the interview, David. I really appreciate it. Again, the website is altmed.co for people that want to learn more.
If you enjoyed the show today, please consider leaving us a review on iTunes. Every five-star review helps us bring the best guests to you. Learn more at cannaInsider.com/iTunes. What are the five disruptive trends that will shape the cannabis industry in the next five years? Find out with your free report at cannaInsider.com/trends. Have a suggestion for an awesome guest on cannaInsider.com? Email us at feedback@CannaInsider.com. We'd love to hear from you.
Peek inside the mind of a Canadian Marijuana, Cannabis grower, Trevor McDonald of Trichome Health Care in Vancouver. He shares growing tips, where cultivation is going, and more.
Interviewer: What is it like to be behind the scenes working as a cannabis grower in British Columbia, caring for plants, maximizing crop yield and dealing with regulations? We'll find out the answer to that question today with our guest, Trevor McDonald, of Trichome Health Care.
Hi Trevor; how you doing?
Trevor McDonald: Pretty good, thank you.
Interviewer: Great. Well welcome to the show. For people who haven't heard of Trichome Health Care in Vancouver, can you tell us a little bit about what it is and what you do there?
Trevor McDonald: Well Trichome wants to basically reach patients to give them easy access to a very clean and high-quality cannabis product. Now with the new regulations it makes things difficult to only being by mail, so one of our things that we want to give to Canadian citizens is basically to have a store front to bring knowledge to future customers and basically set up a very reliable delivery service, so it would be delivered right to their homes.
Interviewer: Oh, that's convenient.
Trevor McDonald: Yes.
Interviewer: Great, would they order online, call, or both?
Trevor McDonald: Both.
Interviewer: Okay, and that would be in the greater Vancouver metro area?
Trevor McDonald: Correct, and our future plans would obviously have one of these storefronts in every major municipality so we could have nice local deliveries so it would be very reliable and quick service.
Interviewer: How much cannabis do you think you'll need to produce to satisfy that demand?
Trevor McDonald: Well you're looking at about 1,500 to 2,000 patients per probably around 600 pounds annually. So you know, each patient would probably go through an average per month of about two ounces; one ounce to two ounces per month.
Interviewer: Okay. And what is it like day in and day out being a grower? What are some of the challenges and opportunities you see when you know doing your day-to-day work?
Trevor McDonald: Well I mean with the old program it's a lot more free, not as many restrictions. But coming into the new Federal program it's more along the lines of a pharmaceutical company. Well much more strict security protocol. As far as the sanitation program, which is very strict, you know, no contamination can be allowed whatsoever. And then again, very thorough testing for micro and for any kind of pesticides or anything like that cannot be used at all.
Interviewer: Interesting, so totally organic. No pesticides.
Trevor McDonald: No pesticides, that's right. So it's about containing a very controlled environment for your plants and a lot of pre-planning and very strict execution.
Interviewer: Okay, and when you say the regulations it's a Federal level, so it's at the Canadian government level, not at the Vancouver level.
Trevor McDonald: Correct.
Interviewer: Okay. Got it. And what kind of pests do you see that would typically warrant pesticides, like mites or things like that?
Trevor McDonald: Yes, I think the two big killers would probably be mites and then you have your powdery mildew. So getting rid of these naturally, I mean, normally people growing in their homes or what have you, doing it recreationally, or if they have their own license and are allowed to grow in their house, most people will get something over the counter, like Endall, which has about 22% permethrin, which I believe big agriculture uses it on fruits, vegetables, and stuff like that. Hence why we wash our fruits and vegetables. But it's not allowed under the regulations, so you know, either you're using lady bugs or you're just keeping a very, very clean environment. It's basically all about prevention.
Interviewer: Right, and for people that don't know, what are the best ways to prevent, I mean, humidity is probably one of them. What's the ideal humidity range for a greenhouse or a grow room?
Trevor McDonald: Well for an indoor grow room, you want to be adjusting it for different times that the plant's life cycle from what it's in. I like to get into the details of it. But to keep powdery mildew, you want to be fluctuating your temperature. The problem with that is powdery mildew thrives at the same temperatures the plant does, which would be around 25 degrees, we are Celsius over here.
Trevor McDonald: And then also humidity. It likes at around 40% to 50%, which is the ideal temperature and humidity for the plant. So to keep powdery mildew at bay naturally, you're going to have a lot of hepa filters. You also want to have the ability to control your humidity, whether you want to raise it or lower it, and as well with your temperature. So you're basically really controlling the environment in multiple ways to battle these things naturally.
Interviewer: Yes, I would imagine. And for people who aren't familiar with what a grower's day is like, what is a typical day look like? Could you just walk us through what it looks like in the day in the life of a grower?
Trevor McDonald: Well I'm running the whole place, so there are other growers that work with me. So we come in and discuss what our plan is for the day, and the first thing we do is do a walk-through, checking out each room. We do micro growing, so every four to ten lights is it's own little room.
Trevor McDonald: I'm running right now about a 4,000 square foot facility, so it's not extremely large, but it's about a hundred-light operation. So what we do is we go through every area first, and then determine which room needs what kind of attention. And then we go about it like that, you know and begin the process of our day from watering, adjusting the PPMs for the nutrients, the pH; checking for pests, checking your electrical, checking your lights, making sure temperature and humidity is correct and how it was overnight, which will determine what we're doing that day.
Interviewer: Okay, and what's an ideal pH? Does it differ from vegetative to flowering?
Trevor McDonald: Correct. The pH for vegetation time would be more around 6.1, or 5.8 to 6.1 for your vegetation period. And then through your flowering period you would want it between 5.5 to 5.8.
Trevor McDonald: Now we have had some different types of strains that were genetically modified which was called the Polyploid at UVC. It was a type of chemo. So that was more a little bit of research and development we were doing, which required much higher pH. So I mean you can get different strains that do require specific growing methods. But it can hinge, you know; if you're not micro growing it can hinge a larger grow op.
Interviewer: Okay. And for people who aren't familiar with it, can you describe what topping or pinching off is, and why that's important?
Trevor McDonald: Topping and pinching off, depends what grow method again you're using, and what kind of yield you want to go for. But if you're taking away from the top, you're basically bringing more energy to your side buds. You know, it's apples and oranges. I mean, it's what the grower wants to do. Some people say, "Yeah, I like to pinch off the top, and then basically bring a lot more yield to your lower side buds" which depending on the strain again, can increase your yield quite a bit. Or it can take it away, I mean; it does all depend on the specific strain. But actual pinching would be every day you're coming in and you're squeezing that top to basically promote larger health and larger buds to the sides and lower branches.
Interviewer: Okay, so you're saying if you don't pinch or top off the top of the plant, the buds on the top could potentially be larger, even though there wouldn't be them on the side as much.
Trevor McDonald: Correct. You can trim up, and it goes both ways. You can trim up the sides or bottoms of those branches and just focus on your top and bring a lot more energy to the top of the plant, or vice versa. You could take off the top or pinch it and bring a lot more growth to your lower side branches. So I mean, again, I think you make a choice depending on what method you're growing, how tall you want your plants, how much space do you have, and also what strain are you growing, where it can benefit the most from either or method.
Interviewer: Okay. And what kind of bulbs do you use, both in the vegetative or I guess; do you separate the nursery from like the cloning from vegetative to flowering? And what kind of bulbs do you use in each situation?
Trevor McDonald: Well with the vegetation we would go with the metal halide.
Trevor McDonald: Larger grow ops are switching to LED for vegetation, where you could get away with it perhaps but probably lack on a bit of your production time, the growth of the plant. We have to do a lot more tests versus LED with the metal Halide and even plasma lighting. But most people go with metal Halide still; it is the proven best right now, but there is a lot of competition coming.
And then as far as the flowering goes, we're using Hortilux HPS 1000 watt bulbs so it's a high pressure sodium. And again, there is competition from LED and plasma trying to come in, which is using less electricity. But if you want the same yield you probably have to use two of those things, which then ends up you know pretty much using two LED lights you know equivalent to a 1000 watt bulb. So you're getting close to using the same amount of electricity anyways. So right now it's not quite there, but it's definitely getting close.
Interviewer: Okay, so you think at some point in the future, I mean, fast forward five years, what do you think the LED market's going to look like?
Trevor McDonald: Yes in four or five years I think definitely it will either be plasma or LED. They just need to get a little more intensity to the light. They have the spectrum with the right colors for either vegetation, which would require more of the blue spectrum; and for flower more of the oranges and reds. And they are just missing that intensity. So I think a couple of years from now there might even be some new prototypes on the market that are really doing well, from what I hear. But I would have to conduct some of my own tests to be 100% confident.
Interviewer: Now that would just be a huge electricity savings in your mind, correct?
Trevor McDonald: Yes, you could be looking at up to 50% in savings.
Trevor McDonald: Yeah, it's a lot; it's a lot.
Interviewer: Trevor, could you describe what it means for a female plant to turn hermaphrodite and how you prevent that?
Trevor McDonald: Can I describe the difference between a hermaphrodite and a regular female plant?
Trevor McDonald: Well, hermaphrodite is obviously both sexes. It can still flower, but you can also get patches of seeds growing from it or pollen at the same time. So you could have one branch that's producing like little pollen pouches that can burst. And then basically pollinate your female plants next to it. What's tricky about a hermaphrodite is if you have a very packed grow room, and you have a hermaphrodite in there, and you know, if there is even a little bit of a flicker of lighting that creates one and stresses the plant out, you could basically have really nice top buds on that hermaphrodite plant, and then still have a side branch that you don't see, because it's tucked away, producing all kinds of pollen and seeds. So they could be very dangerous; it would pollinate them and then they would be in turn creating seeds inside your buds.
So we've actually had that happen to us with a few plants in the vicinity of our hermaphrodite. It was due to electrical light flickering too much, so stressing out the plant, basically creating a hermaphrodite. And one branch that we didn't see, and this is exactly what I meant, basically created that pollen and then pollinated plants in the vicinity around it. And then what you had was really nice buds, but then when you kind of squeezed that bud you'd get little rock hard seeds inside of it; so it wasn't very good.
Trevor McDonald: Yes.
Interviewer: Is there any way to detect if there's pollen in the air or anything in a grow house?
Trevor McDonald: Yes, and for higher tech if you've got a really nice room, and there can be sensors put in for sure. There are a few products that are going to be coming out too that are more hand held and very user friendly, like I think it was called MyDx weed tester. It'll have sensors that will sense the air, also your bud or even food, stuff like that. So you know, eventually it's going to be another year. I believe they're on Kickstarter now, but in another year from now you'll see products like that a lot more mainstream for people going to say a dispensary and buying their pot and then this little tester with sensors on it will test that product right there and it'll let them know if there are any pesticides or anything on it. And then you could switch that sensor out say if you wanted to check for airborne contaminants. It could check that, too. I guess it would be a matter of if that sensor can pick up that kind of pollen. But I would imagine it would.
Interviewer: Very interesting. I love Kickstarter. That's awesome to hear.
Trevor McDonald: Yes.
Interviewer: What is the feeding cycle like in your grow operation? Is it like one day off, one day water, one day fertilizer? How does that work?
Trevor McDonald: We do about one day a week, just a flush. Right now we're using coconut medium, so it's a soilless medium. It's still hydroponicb but the best of both worlds. So basically we get the fast speed of growth, like hydroponic, but we get the flavor and really good taste and security of soil, with the root system.
So we basically go with right now with this facility we're using Dutch Master. I've tried out many different fertilizers. And right now we're going with that and it's the gold line with Dutch Master. And it's really nice; a good product. And we use that and keep our PPMs around 900 to 1,200, so we're very light. We're not that aggressive. And we do a flush once a week, and we have to water every day.
Interviewer: Okay. And how does that water drain away? Does it go down towards a drain, or how does that work?
Trevor McDonald: The plant actually use 100% of our water.
Trevor McDonald: There is no draining.
Interviewer: Wow! So you must have some very specific measurements as far as how much the plant will need to absorb and not have any excess?
Trevor McDonald: Correct.
Interviewer: Are they in like a 30-gallon planter or something like that?
Trevor McDonald: No, no we bury, depending on which rooms we're growing in. But it varies from as small as a two-gallon up to seven gallons.
Trevor McDonald: So you know your volume of water and plant nutrient per plant, basically, depending on the size of the pot.
Interviewer: Do you grow from like do you start with a clone; or do you grow from seed? How does it work?
Trevor McDonald: We have mother plants, and then we make our clones. And bring it from a small rockwool cube basically from the clone trays. And plant that directly into one-gallon pots if they are coconut. We put that through veg time, and then about a one month veg. Then we go into our flower for two months, so we're turning over a crop about every three months.
Interviewer: Oh great. And what do you do to kind of ensure that the first few weeks for the clone, that they are really optimal. I know there are a lot of different tricks of the trade, and different growers have different opinions. But do you use Vitamin B1 or different...
Trevor McDonald: Correct.
Interviewer: Is that what you use? Okay.
Trevor McDonald: We go with a product called either Super Thrive, which has the B1 vitamins plant hormones with just water. So you don't want to put really any nutrient, aside from that. You can go with a bit of Rhizotonic, which is a Canna product, which basically promotes root growth. And you put that in the humidity dome, and then you're lightly adjusting your humidity dome to become less and less humid, so you're slowly training that clone to stop drinking through its leaves and start drinking through its roots, which can be stressful. And at the same time you also want to keep it not hot, but a bit warm. So it's creating a much more comfortable environment for that root system to grow in.
Interviewer: Okay, now I'm not sure, excuse my ignorance, but where are edibles in the Canadian market?
Trevor McDonald: Well it's huge actually, and I think it's definitely a big future in the industry. In BC there was a court case I believe two years ago with a guy that was baking for a dispensary I believe on Vancouver Island. He had gotten busted or raided by police, and went to court. And basically they won in court, so the case was thrown out. And in BC now, because of that, patients are allowed to cook their own products, or have their designated grower create their edibles or Canna caps or pills for them.
Trevor McDonald: The rest of Canada, though, for the actual legalities, I believe are different than BC. This was a BC Supreme Court. So I think in the rest of Canada they do use these products, but definitely not the same culture as it is in BC or in Vancouver. It's definitely, you know, practically legalized, I would say, in Vancouver considering the amount of dispensaries we have and storefronts we have. I believe we have over 100 in Greater Vancouver. So it's definitely very mainstream. We create Canna caps for our patients. I have a few patients that ingest orally. I'm not necessarily baking cookies, as opposed to we're making more pills; and then getting that tested in the lab, so we know the exact milligram and we know exactly what the components are inside the Trichome. For example, the amounts of THZ, CBD, CBN, CBG; I mean, it goes on and on. There are between 80 to 120 different types of cannabinoids inside of the Trichome.
Trevor McDonald: Yeah, so there's a lot of research to be done, and this is a big thing that we're going to be getting into. We will be building a very sophisticated lab in our new facility. And we're going to be doing a lot of work with CBDs, and THZ, and a few other major components within the Trichome. But there's a lot of promise, for example, with CBD working with somebody that suffers from seizures.
So let's say I was an epileptic, and I was on a pharmaceutical product, a synthetic pharmaceutical medicine, with a boat load of negative side effects. And basically I'm suffering still from my seizures and suffering from those negative side effects. Now we've had exact cases, multiple cases like this in Vancouver. There was a little girl, and I believe her name was Wendy, suffered from seizures. And we then got her CBD pills, and got her off the synthetic pharmaceuticals. Not only did she go from 200 seizures a day down to none, but there were also no negative side effects.
So products like this have a very, very big future. But again, the problem with it is that you cannot patent these things. It's a natural plant. So either you're making a synthetic CBD to patent it for large pharmaceutical companies that make a profit, hence why large pharmaceutical companies are starting to come around, because they are starting to make synthetic versions. But again, doing this will create some negative side effects.
So yes, edibles have a huge future. There are multiple components that you want to be ingesting regularly that have no psychoactive effects at all that is extremely healthy for us. So yes, it's very interesting and there's a lot of R&D still to be done.
Interviewer: And there are some benefits for people that suffer from schizophrenia, as well, correct?
Trevor McDonald: Correct. That's also CBD. So CBD would be very prominent with schizophrenics, because it has an anti-psychotic quality in it; and also for seizures. There were a few other tests done for like ADD or people who are very nervous people. They did a test; I think it was with 40 people, so you had 20 on placebo and you had 20 on CBD pills. And they made them do public speaking. The guys on those placebos were still very, very nervous as opposed to the other 20, who suffered from this in a very large degree were as cool as a cucumber. So it basically chills you out, relaxes you, and very anti-psychotic and no psychoactive effects at all; so there is no high. And we have many, many health benefits to go. So not only are there no negative side effects, there are actually positive side effects; but again, everything in moderation.
Interviewer: Right. Right. How about, is there any research emerging as far as helping maybe patients that have nausea from other medications?
Trevor McDonald: Oh yes, absolutely. I mean, with THZ alone is where that basically comes in with nausea, loss of appetite. Basically people with cancer, going through chemo or HIV, really, really benefit from THZ pills whether they're smoking it or ingesting it, or vaporizing it. Obviously we want to promote more along the lines of vaporizing or ingesting as opposed to smoking. Any combustion isn't good.
Interviewer: Right. Switching gears, how did you get interested in growing it?
Trevor McDonald: Well it was an old family friend of my mother's. He actually felt quite ill, and was on many medications and was using cannabis as well. He was buying from a dispensaries, but at the time dispensaries weren't exactly mainstream, so it was very difficult for him to find a high-quality cannabis, let alone an affordable price. So that's when I looked into the program. I saw there was a Federal program, and began a lot of research and basically applied for a Federal license and was granted that license; and it began with that one patient. That was about eight years ago, and I haven't looked back since; I just kept going.
Interviewer: Wow! How long did you feel before you were really good at growing? Did it take a while?
Trevor McDonald: No, I seemed to have a knack for it right away. I was interested even before that period. Originally I'm from Montreal and when I was back there, obviously it's been a part of Canadian culture for some time. You know, anyone in high school, you're growing up around it, so I did have some friends that were growing one or two plants in their closet¸ stuff like that. So I was definitely interested in it.
I never thought I'd be making a living out of it, but it just happened that way, so I mean I did have some knowledge before the fact and that's when I found out when that family friend did fall ill is only when I found out though there was a Federal program for me to get involved with. So that's how that happened.
Interviewer: Okay, we talked a little bit about the LEDs in the future, but what do you think life for a grower is going to be like in five or ten years? How do you see things changing?
Trevor McDonald: Well are we talking in Canada, or in the States, or worldwide?
Interviewer: Just worldwide.
Trevor McDonald: Worldwide I think it's going to be blown wide open. I think more countries are going to be getting on board; not just because of the profits people are going to make, but I mean how safe the medicine actually is in comparison to others. And if it goes correctly, using the correct delivery system, it can be very healthy. So I think you know it is going to be definitely a lot of trade. I mean, we could apply now for import/export. We can't really do business with the States yet, until it gets more on a Federal level, I believe. But that will open up I think in the next, I would say, about three to five years, definitely.
Interviewer: Okay. Do you see a move to more greenhouses, again for the electricity reasons, on the spectrum of the sun?
Trevor McDonald: Yes, I've looked into that. I mean, people in greenhouses, I mean, when you get to winter it depends where you're growing obviously. If you're in a place where it's very cold, and Canada gets cold; well not too much in Vancouver, but back east it does. So I don't know how beneficial greenhouses would be in those really cold winters, but definitely in the summertime you'd be saving quite a bit. And I know they have new systems where in a greenhouse they have shaders come down and they're using their in-house indoor lighting basically to make up for the winter months. But again, it can be very complicated, so I mean, there are pros and cons for every growth system, and every grow room. You're always going to have some kind of problem to compensate for. So greenhouses being that as far as winter versus summer crops.
Interviewer: Okay, what's the compliance burden like for you as a grower? I mean, you've touched on it a little bit, but would you say it's a heavy burden, or medium, light?
Trevor McDonald: With the current program it's not so bad. It's very loose. But they are changing that. So with the new regulations it's going to be very, very intense like I said it's going to be along the lines of a pharmaceutical company. So I mean from people that are producing morphine or any other drugs; we're basically following those same laws in Canada now. So it's very, very strict; very strict.
Interviewer: Okay. And what about security risks as a grower? Have you ever had any break-ins or close break-ins or anything like that?
Trevor McDonald: No, not in our facility. It's fairly secure. We're in a concrete building, also surrounded by fencing and 24-hour video cameras. And again, in the new program we have a specific security company that has done a lot of work in the past with RCMP and a lot of officials that will be handling our security. So you're looking on a, say if you're doing a 25,000 square foot facility, you'll be spending up to $500,000 with your safe and security system.
Trevor McDonald: So it's a lot of money, and it's very intricate and very strict; but yes, very high security in all aspects of the word.
Interviewer: Okay. How much of the grow process do you feel like is automated versus how much you'd like to see it automated in the next five or ten years?
Trevor McDonald: Well as a grower for awhile, I'd love to see it all automated, you know. A lot of people fantasize, a lot of romance in this industry, for a lot of newcomers. And then when you're in it for awhile that could disappear quickly. Automation; I mean, you have fully automated programs today. I mean you could go on the Internet and I could fix my whole mix over the Internet applying the fertilizer, and turning on the aeration and the mix, turning on the pump. You can do it all automated. As far as running into problems, though, I mean, you can address that but nothing really replaces a human touch. I mean, you're there, you're on site and you're running into pests or you're running into other problems, you make quick adjustments. So I mean to be comfortable with it, you want to have a nice balance between people being there and automation to make the actual work easier; but still, having people on site to handle any problems. So I would say about a 60/40 split; 60% being automated, and 40% being the human touch.
Interviewer: Okay. Now when you see amateurs get into the business, what kind of mistakes do they typically make? What do you see over and over again?
Trevor McDonald: Over fertilizing. You have to remember that less is more.
Trevor McDonald: You know, knowing your plant. You know you have to really not be so like mechanical about it. You have to look at each plant. You have to see that it's healthy. You don't just read a book and then go buy those numbers. You'll end up just killing your plants by over fertilizing or not the correct temperatures or humidities. Again, just know your plant and know the strain that you're growing. Read a lot about it, and less is more. I mean, everyone makes that rookie mistake; everyone does too much. They annoy the plants too much. And they also underestimate how delicate they could be in flower, as far as stress goes, by letting in a little bit of light when you shouldn't. Or for small amateur growers, say they just they always want to go in and peek in their room at night, and look at their plants and they're excited about it. Again, it could cause a lot of stress. So less is more; that's my advice to amateur growers.
Interviewer: Okay. Now for investors that may be listening to the show, where do you think the best investment opportunities are in the next five or ten years for where cannabis is going?
Trevor McDonald: Well, I mean, from our point of view now, and where we are, you want to be ready to pounce for whenever everything does blow up, or you want to be already in the production of it, working on building your clientele, building a name for your corporation; and showing the quality before it really does go mainstream. So the earlier the better, and no risk no rewards. You want to be there before it hits, and all signs are pointing that it's coming, if it's not already here. But I think it's definitely going to get a lot larger once it goes Federal in the States. And then even our current Federal program, I believe it's a very political situation.
So people like Trudeau get into power and it's more along the lines of alcohol. You already want to kind of e-setup and rocking and rolling, and basically ready to take advantage of a much more looser program when it comes as opposed to being late in the game. So the message to investors is start looking now and start planning now and basically be ready; but also be careful. You could assess those risks as much as you can, and make an educated decision.
Interviewer: Sure. Now as far as supply versus demand, do you feel like in Vancouver there's more demand than supply, or more supply than demand? Or is it pretty...
Trevor McDonald: The demand is huge. With all these dispensaries now in the past year the market here has definitely been flooded. Prices have dropped on wholesale, but as far as retail goes their prices haven't moved. So definitely storefronts are doing very, very well. They are still charging between $8 to $12 per gram. I know in the States it's much higher, I believe. And as far as the supply and demand goes, I mean the demand I think is underestimated, especially when it goes more mainstream, like someone opening up again a 20,000 square foot facility, growing about 400 lights, probably can't take on more than I would say 1,500 patients. I'd be scared once I got to 1,500 patients with a place that was that size, because if you have those 1,500 patients buy more than two ounces in that one month, you're going to be sold out.
Trevor McDonald: So you have to be very careful on how many patients you take on. And being in Vancouver if these dispensaries were to get shut down or what have you, I mean, just in a very saturated place, and a saturated city, with all of these dispensaries, you probably have about 100,000 patients just in Vancouver alone that are recreational smokers. So I mean, once the laws get loosened up the demand is going to be ridiculously huge; much larger than anticipated.
Trevor McDonald: Yes.
Interviewer: Now I'd like to close with a kind of a fun question here. If you could clone yourself and do something totally different but still in the marijuana industry, what would it be?
Trevor McDonald: Well I'd like to design facilities for growing. It would be fun. I've always been more of a very creative, very imaginative mind. So yeah, I guess building self-sufficient high tech facilities that might capture solar, wind, even rain power to power that indoor grow op and maybe even going to other types of crops, like vertical growing in large sky rises downtown, with a large self sufficient grow building and bring the cost down, you know, and have a lot of fun building it. So yes, I would like the engineering side or the building of the facility side would be a lot of fun.
Interviewer: Cool. Trevor, as we close, is there any information you'd like to give out to anybody that would like to get a hold of you?
Trevor McDonald: Well we're Trichome Health Corp, located in Vancouver; and no specific information. We just are very happy the way things are going and look forward to the future and supplying patients nationwide.
Interviewer: Great. Thanks so much to Trevor McDonald of Trichome Health Care in Vancouver, British Columbia. If you want to see the show notes for this episode, please visit CannaInsider.com.
In this episode I interview JJ Walker and Danny Schaefer of my420tours.com the first cannabis tourism company in North America. JJ and Danny go over all the fun and educational activities explored on the tours, including: cannabis cooking classes, dispensary tours, investor tours and more. 420 Tours has even partnered with cannabis-friendly hotels to make sure your tour is fun and stress-free.
My420Tours.com was kind enough to offer a discount code of 15% off any package purchased online when you use the code: cannainsider
Again that coupon code from 420 Tours for 15% off is: cannainsider
Matthew Kind: Hi, I'm Matthew Kind. Each week I'll take you behind the scenes and interview the insiders that are shaping the rapidly evolving legal marijuana industry. Learn more at CannaInsider.com. That's C-A-N-N-A Insider.com. Now let's get started with the interview.
Matthew Kind: What is it like to be at ground zero of the recreational cannabis industry in Denver, Colorado, helping tourists experience all that legalization has to offer? We are going to find out the answer to that question today with our guests, J.J. Walker and Danny Schafer from My 420 Tours. Welcome, guys.
J.J. Walker: Hey, man. How are you?
Danny Schafer: Hey.
Matthew Kind: Good to have you on the show. For our listeners that haven't heard of My 420 Tours, can you tell us a little bit about your business?
J.J. Walker: Sure. We are the nation's first cannabis tourism company that offers a wide range of services from cannabis-friendly hotel rooms, all-inclusive vacation packages that include a number of different activities and events and things like cannabis cooking classes, grow and dispensary tours, investor tours, rent a vaporizer, things like that. As people come into Colorado, they want to experience the industry for their own purposes and everything from entertainment to looking at the industry on a business standpoint. We are here to provide any services that they need for that.
Matthew Kind: That's great. And I know there's a lot of demand for that. Can you tell, for people that might not be familiar with what "420" means, can you just give a little background on that?
J.J. Walker: The word "420" is, I guess, the nationally known time of day at which people consume cannabis. 4:20 p.m. has become this phenomena of getting together and consuming cannabis and then they say now, once a year on April 20th, 4/20, is the national holiday celebrating the legalization and things like that of cannabis.
Matthew Kind: Great. Great. And how did you get started in this business?
J.J. Walker: This is J.J. by the way, and I got started back in 2009 when things just started changing on a federal level. Obama comes into office and says that federally they're not going to start prosecuting people with medical marijuana states that are interested in running their business and things like that according to state law. So we opened up one of the very first dispensaries in Colorado, one of the first 20 dispensaries. And we did it with a very small amount of money. At that time there were no rules, regulations, guidelines, anything about how to run a business in marijuana. And so we were fortunate enough to be a part of the early adopters and built our business for a few years and ended up selling my first dispensary in late 2011.
Matthew Kind: Oh, great.
J.J. Walker: And in the industry, we were part of the rulemaking and just a lot of the progression of medical marijuana which then was turned into recreational marijuana and then we started the tours of the company.
Matthew Kind: Gosh! It sounds like the Wild West. The regulations aren't really being formed, all these moving parts. Was it kind of a crazy time when that was going on?
J.J. Walker: It was as crazy as it could be. The Wild West is definitely a good description of sort of what it was. Each and every day, each and every week and month, there were new things that were getting thrown at us, new types of government officials and regulators that were trying to get into the mix. And not having any education about the marijuana industry, not having any rules or laws or regulations in how to actually make the dispensaries run in a way that both satisfied the government and the people that pass the laws initially. So it was a long process of just sort of working with our government as closely as we could and trying to stay up with their strong demands of what they wanted to do as far as regulating our industry. Early on it was so easy to get in that, like us, we started with $10,000 and today you can't even start with almost a million dollars, but that's when they said that there were more dispensaries in Starbucks and things like that and they had opened up all over. So part of the regulation process was trying to weed out the guys that weren't doing it right. So part of the process that we had to deal with was as things got regulated, we had to keep up with every single rule and law in very short amounts and periods of time and had to come up with different large sums of cash to be able to facilitate the different rule changes and things like that. So it was a pretty crazy time, but I think the speed-up of the process really allowed us to get to the recreational side of things, which are all benefiting them, today.
Matthew Kind: Yeah, I agree. Would you say from the compliance standpoint, it sounds like it's definitely more expensive to get involved in a dispensary now, but would you say, aside from cost, is it easier or harder? Do you think the burdens are greater or lesser apart from the cost of getting into it now?
Danny Schafer: Yeah, from the operational perspective, in the Wild West days it was things were changing rapidly as J.J.'s mentioned. There's a new compliance regulation that comes out with a very short period of notice and it requires the small business owners to implement new processes, procedures, resources, tools, technologies or otherwise to remain in compliance.
Matthew Kind: Right.
Danny Schafer: So very frustrating and costly, but as it stands today the state has been great in laying down more of those rules and regulations. So coming into it right now, especially as it progresses across the state using Colorado as a model, I think it won't be less expensive or easier by any means, but at least more streamlined in the sense that there are some guidelines in place, which will definitely help just ensure the success of whether it be the entrepreneurs or the states that allow it in moving forward.
Matthew Kind: Okay. So what's been the most surprising aspect about the marijuana business? Being on the inside where you thought it was going to be one thing, good or bad and then you got on the inside and you said, "Oh, this is really much different than I anticipated."
Danny Schafer: The evolving technology has been very impressive. Being a consumer of the industry for 15 plus years, to see what has come out in the last couple of months is inspiring. You have different ways to consume; different ways to determine what is in your product that you're consuming, just a lot of very innovative technology that's necessary. This is a medicine for a lot of people and it's no longer this underground black-market product. So with that, as industry gets into it, watching just how it's progressed in such a short period of time is absolutely inspiring.
Matthew Kind: It is. It seems like it's changing every day. It's crazy. Is there one technology that you could throw out there that you're saying, "Wow, this is really pretty cool. This is moving the market forward and I'm interested in this technology"? Is there anything recently you've looked at that kind of sparks your interest in that way, even from a consumer point of view?
Danny Schafer: Yeah, the extraction technologies and how they can derive the different C.B.D.s and T.H.C. components from the cannabis plant and then how the kind of genetics or chemistry can be derived to make a consumable product for children to help treat their cerebral palsy and things of that extent. It's nothing short of amazing.
Matthew Kind: Yeah, I hear about owners of dispensaries getting letters all the time from people out of state saying, "My child could benefit from some of these medicinal benefits of cannabis, can you send us some?" And they're like, "No, I can't." But they feel compassion for these people. I hope that changes for the rest of the states pretty quickly. Circling back to 420 Tours, what aspect of the tours do you think people like the most or you get the most feedback on? Like, "Hey, this was awesome, we weren't expecting this and this really was fun."
J.J. Walker: I would definitely say it's with the educational piece of our business and when people come in and just to understand the depth of how advanced we are with the plant and with our industry and the business-savvy entrepreneurs that are a part of the business. So for a lot of these people, it's really, I would say the people that come and do our all-inclusive vacation package, they can really get a full range of the experience and really see so many layers of this business, both on the educational standpoint, on entertainment, on the medicine side, and the business side. It's pretty incredible and when people come experience that multi-day experience, they tend to leave with something that they didn't expect to actually leave with, a lot more education and just a new re-found respect for the industry.
Matthew Kind: Yeah. So you take them inside to see the plants, grow houses, things like that?
J.J. Walker: Yeah, part of the experience is we have one of our days is a dispensary and grow tour and we take them to one of the top state's industrial growth facilities and the head grower, the owner of the company, actually walks them through and shows them all the technology and the way that they do the plants and shows these massive grow rooms and these processing areas to obviously process the cannabis after it's grown. So yeah, it's really eye-popping for people to actually walk in and see that live.
Matthew Kind: See and smell it too, right?
Danny Schafer: Yeah, they have actually two different sides of their grow operation and within a large building I think it's 50 to 75,000 square feet. Half of their space is the original grow, which is plywood walls and handmade shelves and things to that extent versus their newer I think it's a 40,000 square foot grow operation, which is state of the art. Crack units, aluminum walls, treated water, things of this extent that really show how fast these operations have had to evolve in such a short period of time to not only meet the demand, but of course the state regulations of food quality standards and things of that extent.
Matthew Kind: Right. There are just a lot of details people don't think about, me included, the humidity in the air. It is interesting to see how the growers force the plants to bud by simulating sundown. There's just so much to it, it's fascinating. It's very interesting. I can see why people walk away from it saying, "Wow!" You mentioned the cooking classes. Can you tell me a little bit more about that? What actually is being cooked? Is it pastries, dishes, entrees, or what exactly people are cooking?
Danny Schafer: Yeah, you name it. We're fortunate in the sense we have a culinary arts chef that's got years of training in being a pastry chef as well as a head chef at some of the more prestigious restaurants in Denver. We've got a strategic relationship with a cooking school that has a phenomenal facility for these types of cooking classes. And our class, call it curriculum, goes all the way through how to extract the oils and bases used for cooking from the cannabis plant all the way through different recipes of how to make cream cheese frosting that's infused with cannabis. So things like trail mix, pastries, filet mignon, different recipes that consumers can actually cook at home and then with the education piece on the extraction and call it dosage, how they can safely infuse their products with, again, knowledge.
Matthew Kind: I'm really glad you brought up dosage because I've talked to a lot of family members that don't live here in Colorado and their concern is always, "How do I get the appropriate dosage?" Maybe you can kind of assuage some of those concerns and tell people how the dosage system works so people aren't worried about, you know, you eat something and you take too much, that type of thing.
Danny Schafer: Yeah, it's important in the sense that a lot of people come with the same kind of expectations as alcohol. Whether you drink one glass of wine and one beer or one shot of whiskey, you get roughly the same alcohol content. With cannabis that is definitely not true. So paying attention to the labeling, that's been some of the recent state regulations on edibles. What's the milligram dosage? I believe the state of Colorado recommends 10 milligrams and some of the original edibles, a cookie, for instance, could have had up to 100 milligrams of cannabis in that product. So some of the initial growing pains were people would come from out of state and would consume an entire cookie, taking 10 times the recommended dosage.
Matthew Kind: Then they would blast off.
Danny Schafer: You can imagine the blast-off effect. So that's one thing the state has definitely helped curb through regulations and making different requirements of edible companies to clearly mark their packaging and make it safer for the uninformed adult to consume.
Matthew Kind: Sure. That makes sense. And I notice that on your website that you said that you provide a Silver Surfer vaporizer. Now, what's that like, using something like that, and why do you prefer the Silver Surfer?
Danny Schafer: Yeah, the Silver Surfer, they're actually number one, a great local company. We love supporting other local entities that are helping grow this industry. But Silver Surfers specifically, there's no shortage of vaporizers on the market, the reason we like working with them is the technology and they make a handmade base station that uses a coil heating system that has a clay exterior. So the concept there is it heats up the coil enough to pass hot air through a glass tube, where you fill it with your cannabis, but it burns it at such a specific temperature that it merely burns the trichomes off of the plant to give you the effects, but it does not burn the plant so much so where the carcinogen count is substantially higher than when you're just smoking it.
Matthew Kind: Yeah. Very, cool. And for someone that's never seen it before, it's really just amazing to watch how that works. It looks like something from Star Trek. It's pretty cool.
Danny Schafer: As part of our services, we've even started renting them to different consumers and of course we include them with our hotel-only guests. So although all hotels, or at least the majority of hotels, are no-smoking zones, we actually have strategic partnerships here in town that will allow vaporizing in the room as it does not leave the scent and does not pass the carcinogens for secondhand smoking concerns.
Matthew Kind: And do you run into anybody saying, "Hey, this is hard to use." Or pretty much everybody can figure it out right away, all age groups?
Danny Schafer: Yeah, they do need some assistance in some cases. We've got some online video references and then of course our staff is happy to even stop by the hotel and show them in person how to use it.
Matthew Kind: What a great job that would be, to help people. Okay. You know, I was in a dispensary the other day and I was talking to a woman and she told me, this bud-tender told me that the average age of the people coming in the dispensary was 61 and I was shocked by that. I don't know if I should be or not. Maybe it's the baby boomers circling back and saying, "Hey, now's our time, it's legal." But what is the demographic? Is it all over the board for people to go on the tours or are you noticing there's a certain kind of demographic that you're seeing? What's it like?
Danny Schafer: Yeah, our demographic I'd say is right in line with that. 45 to 65 is the average age of our tour participants. Definitely, the baby boomers coming back around and finally getting to enjoy their newly found civil liberties. I think they're specifically interested in the tour in the aspect that the industry has obviously evolved substantially since they were smoking joints at Woodstock. The technology and the cannabis has changed so rapidly that I would say that the most fulfilling piece of the tour for us, is the opportunity to sit down with these, in a lot of cases, elderly people, people with different health issues or otherwise and really educate them, take them by the hand, walk them through this industry as a guide. Show them the common pitfalls, you know, "Be careful how much edibles you consume." And explain these different things because when they come here, they're definitely gun-shy and a little bit nervous about just the industry in general and when they leave, a lot of times it's hugs or tears or handwritten two-page "thank you so much" letters just for enlightening them on what this industry really is.
Matthew Kind: That's great to hear. Where do you think the tourism industry is going to be headed in the next five years or so? Is it evolving or is it kind of settling down into certain patterns? Where do you see it going?
Danny Schafer: Rapidly evolving. We're fortunate in the sense that Colorado obviously already has a successful tourism industry. We're adding the cannabis component, which has been very successful. And the states that, as they come online, the same I think will apply to those different states. Obviously Washington is in its infancy stages, but as it scales up, people that plan to travel there for different events in their lives that want to add cannabis as a component, we plan to be there to walk them through that industry and that state. Areas like Nevada, obviously already successful in tourism, and by adding the cannabis component we see it scaling straight across the nation as the states reevaluate if they want to take advantage of this industry.
Matthew Kind: Cool. Yeah, Nevada really could explode quickly, especially with a state government that seems like they want to help more than hinder. That could really come on board quick. Is that what you're thinking?
Danny Schafer: Absolutely. Especially with the numbers shown in Denver, kind of it being the beta for the entire nation. Jobs up, tax revenue up, crime rate down. I mean all good indicators that we believe will be used to help roll out the different industries across the nation as the different states embrace it.
Matthew Kind: Okay. Aside from the dosages, which we covered a little bit, is there any kind of preconceived notions that someone coming to Colorado that wanted to go on a tour, you can help walk them through? I mean I imagine the dosages. Is there anything else? Any kind of top questions they have where you hear it a lot?
Danny Schafer: Yeah, just like any other industry, whether it be restaurants or otherwise, they're not all created equally. There are definitely leaders in the dispensaries, in the quality of product they're producing and things of that extent and you want to be cautious or aware of who's doing it right. So I'd say that's one of the primary concerns is, "Where should we get our cannabis?" And then depending on their education level, "What type of cannabis should I get for these types of things?" I like the indicas for relaxing; I like the sativas for more of a cerebral high. The industry has progressed so far that it's, depending on strain, comparable to even pharmaceutical drugs where it's not the old cannabis being imported from Mexico, where it was seedy and lots of stems. This is engineered for different types of highs. So I'd say that's probably one of the other most pressing questions.
Matthew Kind: That's a great point, so different strains, different moods, and a lot of factors. It's good to have a Sherpa over your shoulder helping you make those decisions if you're not familiar with it.
Danny Schafer: Absolutely.
Matthew Kind: And you mentioned earlier in the interview about investor tours. Can you tell us a little bit more about that?
Danny Schafer: Yeah, we've been fortunate in the sense, being the nation's first, we definitely have a strong foothold in the industry and have the leading partnerships with different grow and dispensary companies. So we were fortunate to do a 225-person tour for an outfit called ArcView, who's one of the nation's leading investment groups in the cannabis industry. They had their annual summit here in town that was just before the N.C.I.A. Expo that was here in town as well. But we were fortunate to take 225 accredited investors on an entire tour of the industry, just to show them what dispensaries look like, what are some of the needs of the dispensaries, different technologies that are being rolled out, and just to kind of paint the picture of the multiple different areas that this industry needs capital in to continue to grow. So that was probably one of our best and most enjoyable tours so far.
Matthew Kind: Yeah. And for listeners out there that may be wondering how big this industry could be, there are a lot of analysts out there that are saying it could be as big as the alcohol industry in 20 years. So to go from where it is now to anywhere in that ballpark, it's going to just have massive mushrooming growth for decades so there is this huge potential there. And there are a lot of people outside of Colorado that were wondering how to get into it and so I think an investment tour might be a good place to start.
Danny Schafer: Absolutely, yeah. It's nice to be able to meet the, as J.J. had mentioned, the head grower that can paint the picture of what his growing challenges have been and leaves an amazing space for different creative individuals, entrepreneurs in all walks of life. This is comparable to the alcohol industry. However, different in the sense that it's already a multiple billion dollar a year industry, but as we take it from gray market to white market, you can imagine all the different aspects of any emerging industry in the United States and it's top down. They need marketing, consulting, sales, customer service, technical support, technology, and products. I mean all aspects of these different industries obviously apply to cannabis as well.
Matthew Kind: Yes, compliance, too, as you talked about earlier. This is a huge job creator. I mean, could you just kind of go over where you see the jobs being created? You have growers. Who else is in the ecosystem that is creating jobs here in Colorado and eventually wherever else it's going to be legal?
Danny Schafer: Yeah, interesting fact, I think up through June I believe the state of Colorado estimated anywhere from 7,500 to 10,000 jobs have been created by the industry so far. And, again, it's top down. It's not only the producers, grow operators, people that clip the cannabis specific to ensuring that the product is of a certain quality, the compliance aspect for any legal-oriented folks, the technology that's used to cultivate it, again, simulating Mother Nature in a closely controlled environment definitely leaves a great opportunity for technology, electricians, you name it. Customer service-oriented people, bud-tenders. It's the grand scale of employment opportunities. Important to note the actual CannaSearch is going on, I forget the dates off the top of my head, but it is the industry recruiting job fair that'll be going on here in town I believe next Monday or Tuesday, so a great opportunity for those folks who are either unemployed or are looking to get into the industry. A great area to meet the different leaders, drop off a resume, and even guys like us are looking to recruit additional staff.
Matthew Kind: Great. I will put some information about that in the show notes for anybody that's interested. Just getting to some more personal questions, what's your favorite edible? I mean, if there's someone out there that are just like, they have never even experienced an edible before, and it's something foreign to them. If they put their toe in the water, get maybe one of Dixie Elixirs' or is there any out there that you feel like, "Hey, this is a good place to start and just try one of these." What would you suggest?
Danny Schafer: Yeah, I definitely like Dixie just covering the range of different products, whether it be mints or drinks or offering multiple areas of kind of discreet consumption. Auntie Dolores, I'm not sure they're in total footprint, but I really like them for the baked goods. There have been some of the chews; some of them have been kind of controversial just based on their dosages. I can't personally say I'm a big edible guy, but I would just encourage people that like the edibles to obviously pay attention to the labeling and the dosage being one of the most important components.
Matthew Kind: Right, right. And kind of the standard, we're not recommending any dosage levels here at all but kind of the standard that was mentioned already is kind of a 10 milligram is kind of a single serving. Is that generally right?
Danny Schafer: Definitely, yeah. I'd say that's a good place to start and then it's about the time between consumption as well. As it is edible, going through digestive tract, there is a time component as to when you can fully realize the effects. So leaving a wide window between consuming, whether it be the chews or the cookie, you want to leave at least I'd say probably 90 minutes just from personal experience as a good time to really see the effects before you continue to consume, and then again, small dosages. Even things like eating additional food will actually intensify the effects. Mango and grapefruit, some of the citrus-y fruits are known to intensify the effects, so lots to be considered on the edibles.
Matthew Kind: That's great information. As far as supply and demand coming together right now, there's a lot of talk about where supply is. Do you feel like dispensaries are producing less than they need to right now for demand? I know that's kind of a tricky thing to say, but where do you feel like, at least in the Denver area, supply and demand is meeting up?
Danny Schafer: Yeah, I think just for the dispensaries in general, it was obviously the first few months in ramping up things, there was definitely more of a demand than there was supply. However, just in the dispensaries that we visit, I would say they're right at line and have kind of a perfect match so far. If anything, we've scaled up rapidly and are definitely looking forward to more demand. So hopefully the states and federal government bridge some gaps as these different states come on-board that will allow companies like Dixie Elixirs, as an example, that have a very good business model and have proved their ability to scale, that they will open up the ability for wholesale markets and things to that extent. If that doesn't take place then exactly as we see in Washington right now, where the single dispensary that's in Seattle, is constantly out of product. So just a major need for that in more of the wholesale market and hopefully there are some plans to address that.
Matthew Kind: Cool. Now, here's kind of a fun question. If you could clone yourself and do something entirely different but still in the marijuana industry, what would it be?
Danny Schafer: I really like the chemistry piece of it. Again, the importance of different strains, whether it be indexing those strains or otherwise, to standardize some of the different strains that are on the market, actually, that being a very important component, again, more along the lines of pharmaceutical medication. Just because between the T.H.C. and C.B.D. counts as well as different strains with different effects, there is such a wide spectrum of how this plant can be beneficial to society. So I really like the science behind it and standardizing the different consumption options for consumers that are definitely diverse and looking for a range of different products to either treat their ailments or empower their recreational activities.
Matthew Kind: Awesome. Awesome. Well, thanks so much for this interview. If there's anybody that wants to reach out and get a hold of you or go on a tour, what's the best way they can do that?
Danny Schafer: Definitely through our website. We're all fully web-based. We also have people obviously standing by for any inquiries, whether they by phone or email. But anyone coming by way of CannaInsider can actually use CannaInsider as a discount code. We'll honor a 15% discount on any services booked through our site using that promo code.
Matthew Kind: Oh great! That's great. And your website, again, is My420Tours.com, correct?
Danny Schafer: That's correct.
Matthew Kind: All right. Well, thanks so much again. And if anybody has any questions at all, you can leave it in the comments on CannaInsider.com and we'll try to address those. Thanks again so much to Danny and J.J. at My420Tours.
Matthew Kind: If you enjoyed the show today, please consider leaving us a review on iTunes. Every five star review helps us to bring you the best guests. Learn more at CannaInsider.com/iTunes. What are the five major trends that will impact the cannabis industry in the next 10 years? Find out with your free report at CannaInsider.com/five. That's C-A-N-N-A Insider.com/F-I-V-E. Have a suggestion for an awesome guest on CannaInsider? Please visit us online at CannaInsider.com. Go to the contact page and simply fill out the form. We'd love to hear from you.