ArcView Market Research – State of Legal Marijuana Markets 5th Edition
The Bottom Line: If you are in the cannabis industry or aspire to be as an investor or business owner this is a meaty, actionable, and useful report that you will find yourself highlighting and dog-earing. You can jump to your area of interest and get both a high-level view of the market but also enough details to take your knowledge to the next level.
I start reading many research reports every year, I usually end up skimming them or hopping around to the areas of my interest. The Arcview Market Research I read cover to cover, let me explain why.
Arcview Market Research has partnered BDS Analytics. BDS is the company that gets the point of sale data from many dispensaries in Colorado, Washington, and Oregon. While BDS doesn’t get all the dispensary data they get enough. BDS’ data is then extrapolated out to give an extremely accurate picture of what the marijuana marketplace looks like. What’s best about this data is that the information paints a picture that is both granular and high-level. An example of high-level data might be that edibles account for thirty-eight percent of revenue in Colorado dispensaries. An example of granular data would then be the exact breakdown of which product types and brands (gummy bears, chocolate bars, etc) make up that thirty-eight percent. This is important because as somebody that needs to make business or investing decisions it helps to be able to see the broad picture but then narrow down to your area of interest.
Who Will Find This Report Useful
Business Owner (Current or Prospective) – If your current or future business stands to be impacted by the rise, regulation, or changes in the cannabis ecosystem, then this report will be very beneficial to you. The depth of information, context and analysis of data and framing of the information is not offered anywhere else.
Cannabis Cultivators – If you are a cultivator you are subject to the market dynamics of the state or states you operate in. This report is a must have to digest and synthesize the wave of new information that you need to be aware of.
Infused Product Companies – The whims of the public is evolving quickly as it relates to infused products, understanding the changing landscape and the challenges and opportunities each state holds.
Ancillary Businesses – Ancillary products companies need to know where the market is growing so they can pitch their tent and offer their products and services in the markets that are the most profitable and growing the fastest.
Investor – Both new investors and veterans can benefit from the wealth of information in this report. Understand the most important places to invest and just as importantly what areas are shrinking and falling out of favor.
Government – Governing officials may be shocked to see how much tax revenue they can collect from this exploding market. Learn from other states what is working and what is not working and how to govern in a way that is competitive and serves all your constituents.
Entrepreneurs Raising Money – Let’s face it investors want the data to know they are making a sound investment. While your estimates and numbers are helpful, a third-party like Arcview Market Research can put your prospective investor’s minds at ease that market is growing.
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